Brands of different industries utilize Marketing Automation systems to automate repetitive processes and reduce manual work time and costs. Statistics show that 78% of B2B firms opt for these tools to improve their Marketing policies and ensure business growth.
In the context of Marketing Automation software, both Pardot and HubSpot are robust options. Each comes with a wide range of features, with some similarities but mostly differences. For B2B and mid-market companies, the Marketing Automation tools of either platform are highly valuable.
Both are commanding prospects in their own ways, so how can you choose which option would suit your requirements? In this article, you would read about the comparative uses of Pardot and HubSpot.
Table of Contents
Introduction to Pardot
Pardot is a type of B2B Marketing Automation software for brands that integrate with Salesforce CRM. Here, B2B businesses can streamline their Marketing and Sales goals and boost promotional results. Statistics show that Pardot holds 9.52% popularity in the Business and Consumer Service industry specifically.
In terms of its benefits, professional users can employ this intuitive platform to find, assess, and leverage the dynamic Marketing data of their organization. Moreover, while using Pardot, you can utilize their A/B test email campaigns. This is useful for businesses to evaluate which strategies are engaging more customers. You can later create suitable messages with insights from the accumulated data.
To know more about Pardot, visit this link.
Introduction to HubSpot
HubSpot is a top-notch Marketing Automation solution available in the market. Statistically, this platform grossed around $853.03 million in 2020 through user subscriptions. You can manage various Marketing campaigns like Blogging, E-mail Marketing, Website Analytics, and Social Media through this centralized platform.
While utilizing HubSpot, you can capture, evaluate, and nurture new Leads and develop automated workflows. Plus, businesses heading for HubSpot Development can integrate with different third-party CRMs; this is valuable to keep track of complex Marketing metrics and follow-up analytics.
To know more about HubSpot, visit this link.
Hevo Data helps you directly transfer data from Pardot, HubSpot, and 100+ other data sources (including 30+ free sources) to Business Intelligence tools, Data Warehouses, or a destination of your choice in a completely hassle-free & automated manner. Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. It helps transfer data from Pardot and HubSpot to a destination of your choice for free. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.
Hevo takes care of all your data preprocessing needs required to set up the integration and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.
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- Real-Time Data Transfer: Hevo with its strong Integration with 100+ Sources (including 30+ Free Sources), allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
- Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer.
- Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
- Tremendous Connector Availability: Hevo houses a large variety of connectors and lets you bring in data from numerous Marketing & SaaS applications, databases, etc. such as HubSpot, Marketo, MongoDB, Oracle, Salesforce, Redshift, etc. in an integrated and analysis-ready form.
- Simplicity: Using Hevo is easy and intuitive, ensuring that your data is exported in just a few clicks.
- Completely Managed Platform: Hevo is fully managed. You need not invest time and effort to maintain or monitor the infrastructure involved in executing codes.
- Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
Factors that Drive the Pardot vs HubSpot Decision
It is important to mention that both platforms churn out innovative new upgrades in every release cycle. So, properly cataloging their differences is not simple on the basis of features alone. The following are the main points of contrast between these two platforms:
Pardot vs HubSpot: Ease of Use
The dashboard of Pardot is simplistic as well, but not as much as HubSpot. You can view the Lead conversion KPIs through this and monitor all campaigns. There is an integrated Marketing calendar for easier scheduling. Also, the navigational structure is simple to understand and utilize.
The mobile app version has a user-friendly framework as well, with one-click call and email features; one must tap on the profile icons. You would also get 40 campaign templates pre-installed.
HubSpot contains a lot of complex features. However, it is still relatively simple to adapt to and use. There is a simple user-friendly dashboard on HubSpot with an easy-to-use navigational framework for accessing core functions and tools.
People with zero technical skills or experience can customize their campaigns easily while using HubSpot. There are pre-built templates available and a drag-and-drop editor.
Pardot vs HubSpot: Reporting & Analytics
Users running the Pardot software can customize their reports. The Standard package users can generate results and customize reporting metrics while the Advanced/Plus users get five analytics dashboards for reporting.
The dashboards for Marketing campaign analysis include sections like email metrics, customer lifecycle, ROI, campaign performance, and native reports. A major benefit of this platform is that it offers a customized dashboard for every user, unlike HubSpot.
This platform has strong analytical tools. B2B professionals find these valuable for tracing the performance graph of their Marketing campaigns. One can also avail of the reporting features for attribution, contact lists, and landing page monitoring. Analyzing customer feedback is also simple.
To note, users of the Enterprise plan can customize their reports, while HubSpot offers no tailor-made analytics dashboard choices.
Pardot vs HubSpot: Tool Scope
Pardot mainly concentrates on customer journeys and Sales, it offers specialized tools for these purposes. It collaborates with Salesforce CMS and offers an intuitive and platform-specific email structure. B2B professionals focusing on Sales and customer purchasing journeys utilize Pardot features for data management and analysis. The tools available focus on Sales and Marketing Leads, and how both connect. Users can sync their data for better Marketing campaigns and assess the customer buying interests.
It does offer inbound Marketing benefits. However, HubSpot provides this more intricately while Pardot only offers standard-level tools. Also, HubSpot offers better tools for managing Content and Social Media Marketing campaigns.
The features available under HubSpot tailor their strategies mainly around inbound Marketing purposes. It works with CMS integration and offers dedicated SEO analysis tools. You can manage, create, and deliver digital ads across different social media and Marketing platforms. Users can create and publish content and manage them on HubSpot.
Pardot vs HubSpot: Customer Service
Communication and Support features under Pardot include Pardot Customer Hub, Trailblazer community access, and Knowledge base. You would find easy-to-understand learning modules available.
Client Advocates are available for Pardot users to interact with. Through them, you can get information about new features, manage account audits, and join strategy sessions. A support portal is available for generic inquiries. You would get free training sessions per week, Idea Exchange (new product feature-related voting area), and phone/email technical support.
You would notice multiple support functions like Live Chat, Phone Support, Guides, and Forums. Users get access to educational resources as well, such as the platform-specific HubSpot academy.
Users can access the Knowledge Base for simple query resolutions. There are resources available for minor troubleshooting steps here. Also, users can join training programs like HubSpot academy to learn about the platform. They can increase their proficiency with the available features and understand onboarding.
HubSpot offers platform certifications and user guides as well. The customer forum is useful for users to communicate with other users on marketing strategies and trends. There is a developer community available as well.
Users that have purchased the Enterprise or Professional package can make requests for dedicated support. They can also avail of on-site onboarding benefits from HubSpot inbound and technical experts.
Pardot vs HubSpot: Marketing Automation
Pardot users get options for automating the Marketing workflows and map out their campaigns freely. Also, users notice a drop-down feature while using this platform. Here, details on the next command in the branched sequence are visible. All users can use Marketing Automation benefits.
Users have the option to use optional notifications to set up the conditions in the Marketing hub. They also get custom templates to configure automation workflow for Marketing. Professionals can utilize all available workflows after loading their contact details into the platform.
However, Marketing Automation as a feature is available only for the paid package users.
Pardot vs HubSpot: Deployment
Business professionals using HubSpot get SaaS-based, Web-based, and Cloud-based deployment choices.
Users can deploy their campaigns via SaaS, Cloud, and Web-based environments. It also presents one sandbox environment for users to test their customized campaigns and marketing automation. This is available for select users only.
Pardot vs HubSpot: Pricing
There are only four subscription-based plans available. Users that have enrolled for the Startups Program under HubSpot would get a special pricing package.
- Free: No costs; suitable for small teams and beginners; basic features available.
- Starter: $45 per month.
- Professional: $800 per month, one-time onboarding charges is $3,000, $200 per month for additional 5,000 contacts (each set).
- Enterprise: $3,200 per month, one-time onboarding charge is $5,000, $10 per month for extra 1,000 contacts (each set).
There are three main price tiers, each with 10,000 contacts. The cost breakdown here includes annual billing. Add-ons and an Enterprise plan (with 75,000 contacts) are available.
- Growth: $1,250 per month.
- Plus: $2,500 per month.
- Advanced: $4,000 per month.
- Enterprise: $15,000 per month.
- B2B Marketing Analytics Plus: $3,000 per month.
- Salesforce Engage for Pardot: $50/user.
- Engagement History Dashboards: $300/user each year.
Altogether, both HubSpot and Pardot contain usable benefits for different levels of B2B users. The former focuses on inbound Marketing and the latter prioritizes Sales metrics. Before choosing either, consider all features available and your main business requirements. Then, select one that suits your needs best.
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Businesses can use automated platforms like Hevo Data to set the integration and handle the ETL process. It helps you directly transfer data from a source of your choice to a Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you a hassle-free experience. It helps transfer data from Pardot and HubSpot to a destination of your choice for free.
Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.
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