Salesforce Financial Services Cloud: Critical Benefits & Key Features Explained

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360.

It further offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer Service, and Application Development. Salesforce Financial Services Cloud allows you to connect your institution across geographies, businesses, and channels.

It also gives you the benefit of more visibility into existing household opportunities and gets a complete view of held-away and managed assets.

This blog talks about the different crucial aspects of Salesforce for the Finance sector in detail. This includes Salesforce Financial Cloud’s key features and benefits. It also gives a brief introduction to the Salesforce suite and its key features before exploring Salesforce Financial Services Cloud.

Introduction to Salesforce

• Salesforce serves as an integrated CRM (Customer Relationship Management) platform that provides a single, shared view across all your departments including Sales, Service, Commerce, and Marketing.
• Salesforce can help you empower and develop your Sales teams with integrated Lead Management, Forecasting Tools, and the ability to Quote, Price, and Configure every deal.
• Salesforce provides a comprehensive Cloud platform (Sales Cloud) that gives you the Customer Management Solution that is the right fit for every growth phase of your company.     

You can also take a look at the various Salesforce Service Cloud Objects to get a better understanding of how the Salesforce Platform works.

Introduction to Salesforce Financial Services Cloud

• Salesforce CRM’s Financial Service Solutions let your financial institution or bank create personal experiences that build customer loyalty and trust.
• Salesforce Financial Services Cloud provides financial advisor software and a lot more to provide integrated Service, Sales, and Marketing solutions that help break down data silos.
• It is also creating more Customized and Cohesive Customer Experiences across all departments and through all channels of communication.

Understanding the Benefits of Salesforce Financial Services Cloud

Here are a few salient benefits of Salesforce Financial Services Cloud:

• Benefits for Insurance Companies
• Benefits for Capital Market
• Benefits for Banking and Lending
• Benefits for Wealth and Asset Management

Benefits for Insurance Companies

Here are a few key benefits provided to insurance companies:

• Onboarding Activity workflows
• Next Best Offer
• Post and Pre-transaction Customer Journeys
• AMS/PAS Integration for 360-degree Customer View

Benefits for Capital Markets

Here are a few benefits of the Salesforce Financial Services Cloud for Capital Markets:

• Increase Competitive Edge with Artificial Intelligence
• Meet Strict Compliance, Security, and Data Regulatory Requirements
• Build a Strong Analytics Program that provides Key Insights  

Salesforce FSC: Benefits for Banking and Lending

Here are a few advantages of Salesforce Financial Services Cloud for Banking and Lending:

• Automate and Track Commercial Lending Progress
• Standardize Next-level Customer Care for Retail Banking
• Forecast Requests for Member Services based on the Customer Journey
• Meet Regulatory changes in Consumer Lending and Mortgages 

Salesforce FSC: Benefits for Wealth and Asset Management

Here are a few salient aspects of the benefits for Wealth and Asset Management firms:

• Tools to deliver customized advice across channels.
• Automate householding to provide greater client insight.
• Get greater insight into Financial Accounts integration of assets and other resources.
• Robust Marketing Automation maximizes the time spent helping clients achieve their goals.  

Improving Operational Efficiency in Banks with Salesforce Financial Services Cloud

Here is how Salesforce Financial Services Cloud can give lenders the right set of tools they need to quickly respond to customer requests:

• It starts building the digital record from the moment of the first contact.
• It does this either through a lender’s input for a referral from another customer or through an online form that automatically creates a lead in Salesforce.
• With Salesforce Digital Management, lenders can reach out to their customers across multiple channels.
• This includes Social Networks, Mobile Messaging, and Chatbots.
• With a comprehensive set of intelligent routing rules, a contact request can be sent instantaneously to the right group with the ability to analyze, prioritize, and meet the needs of the customer. 

Accelerating Complaint Management in Salesforce

With Complaint Management in Salesforce Financial Services Cloud, you can do the following:

• Surface complaints so they don’t get lost in the pile.
• Build out feedback objects that express the escalation of a case.
• Monitor the integral things you need to know from a compliance perspective.
• Gain greater visibility into management.
• Report on trends and themes so you can understand how to get ahead and fix bigger problems that you may face as an organization.
• Send SLA letters automatically, which lets the clients know that their complaint is being processed.   

Comparing Salesforce Financial Services Cloud with Other Cloud Options

1. Salesforce Sales Cloud: Focuses on managing leads, opportunities, and sales pipelines, while Financial Services Cloud offers tailored tools for financial advisors and institutions.
2. Salesforce Service Cloud: Designed for customer support and case management, whereas Financial Services Cloud caters to client relationships in banking, insurance, and wealth management.
3. Salesforce Health Cloud: Built for healthcare and patient management, unlike Financial Services Cloud, which targets financial organizations.
4. Salesforce Marketing Cloud: Specializes in campaign automation and customer engagement, while Financial Services Cloud is for managing financial data and client relationships.

Each Salesforce Cloud option serves specific industries, but Financial Services Cloud is ideal for financial firms seeking personalized client insights and streamlined operations.

Other Use Cases of Salesforce Financial Services Cloud

1. Wealth Management: Helps financial advisors track client portfolios, goals, and investments, ensuring personalized advice and improved client engagement.
2. Insurance: Manages policyholder information, claims, and renewals, improving customer service and enabling better decision-making.
3. Banking: Supports retail and commercial banking by providing a unified view of customer interactions, loans, and financial products.
4. Client Onboarding: Streamlines the process of onboarding new clients by automating document collection, risk assessments, and account setup.
5. Regulatory Compliance: Helps firms maintain compliance by tracking and managing regulatory requirements specific to the financial industry.

Also, check out how you can use Salesforce for Marketing and also how to effortlessly setup Salesforce Advertising Studio to get more out of your Salesforce data.

Conclusion

This blog talks in detail about the different aspects of Salesforce Financial Service Cloud to help you get a deeper understanding. It also gives a brief introduction to the Salesforce suite before diving into the Salesforce Financial Services Cloud. 

Salesforce allows you to create insightful reports as well. That said, reports can be made even more relevant and insightful if the data from salesforce can be combined with your data coming from on-premise databases or other cloud-based services.

Unfortunately, salesforce does not natively provide an option to do this. But using a cloud-based completely managed ETL tool like Hevo can help you combine data sources in a  matter of few clicks and feed it your preferred reporting solution to create even deeper reports. 

Want to take Hevo for a spin? Sign Up for Hevo’s 14-day free trial and experience the feature-rich Hevo suite first hand.You can also have a look at our unbeatable pricing that will help you choose the right plan for your business needs!

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