Search Console Google Analytics Integration: 3 Easy Steps

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Search Console Google Analytics Integration

Do you wish to understand what Google Search Console and Google Analytics are? Do you wish to set up Search Console Google Analytics integration to perform an in-depth analysis of your website performance data? If yes, then you’ve come to the right place.

Businesses use websites to help potential customers understand who they are and what services they offer. These businesses can also set up their websites as a platform that customers can leverage to buy the offered products or services. A good example of such a website is Amazon, a leading E-Commerce platform globally. Such businesses will always want to understand more about the performance of their websites and their interaction with users who visit them. Some of the insights that the businesses may want to know about include how the website ranks on Google Search, the amount of time it takes to load a particular page, the locations of users who visit their website, the devices used by the users, etc.

It is impossible to get such insights manually. However, Google has developed two products, namely Google Search Console and Google Analytics, that businesses can leverage to gain such insights. Google Search Console helps you understand how Google sees your website, while Google Analytics gives you deeper insights about the users who visit your website. An integration between these tools can help you associate keyword data with conversion metrics and website behavior. In this article, you will get an understanding of how to set up Search Console Google Analytics Integration.

Table of Contents

Introduction to Google Search Console

Google Search Console Logo
Image Source: https://scaledon.com/client-logo/google-search-console/

Google Search Console is a free tool provided by Google that allows businesses to monitor and troubleshoot the listing of a website on Google Search results. It’s not a must to sign up for Google Search Console to be listed on Google Search results, but Google Search Console can help you understand and improve how Google sees your website. 

Google Search Console Dashboard
Image Source: searchengineland.com

Google Search Console provides reports and tools for the following:

  • To confirm if Google can find your website or not.
  • To fix website indexing problems and request re-indexing of new and updated content. 
  • To show you the websites that link to your website. 
  • To view Google Search traffic data about your website, i.e., how often your website shows up in Google Search results, the search queries that result in your website getting indexed, etc.
  • To receive alerts when Google encounters spam, indexing, and numerous other problems on your website. 
  • To troubleshoot issues related to mobile usability, AMP, and other Google Search features. 

More information about Google Search Console can be found here.

Introduction to Google Analytics

Google Analytics Logo
Image Source: https://commons.wikimedia.org/wiki/File:Google_Analytics_Logo_2015.png

Google Analytics is a Cloud-based Analytical tool by Google that gives users the ability to analyze website traffic and report customer behavior. It houses numerous functionalities that allow users to integrate different platforms and extract the website traffic data. It helps users segregate their campaigns across various metrics to understand how their campaigns perform and make data-driven decisions to improve performance. It is the most popular choice for industries due to its extensive reporting capability.

Google Analytics Dashboard
Image Source: analytics.google.com

Google Analytics provides comprehensive information about user behavior on a website, which means that it is essential for businesses. The following are some of the ways through which you can benefit from Google Analytics:

  • It allows you to measure the performance of your website. 
  • It can help you determine whether your Marketing efforts are generating any positive results or not.
  • It can help you understand the kind of content to create or the type of products to list on your website. 
  • It allows you to segment users based on factors like age, country, gender, device, etc. 
  • It can also help you optimize the pages of your website to boost its performance. 

To begin using Google Analytics, you must create a Google Analytics account and add its tracking code to your website. 

More information about Google Analytics can be found here.

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Setting up Search Console Google Analytics Integration

By setting up Search Console Google Analytics Integration, you can allow the flow of data between the two platforms. This will help you to understand the impact of keyword data on conversion metrics and website behavior. You will also seamlessly find out your search traffic, top-performing web pages, and the best keywords in driving traffic. You can also find out the number of clicks, impressions, and average rankings that your landing pages generate, which can help you prioritize your SEO efforts. 

The integration can be done by following the steps given below:

Search Console Google Analytics Integration Step 1: Submitting Website to Google Search Console

Google Search Console Add Property
Image Source: https://yoast.com/wordpress/plugins/seo/add-website-google-search-console/
  • Click on Add a Property under the search drop-down.
  • Enter the URL of your website and click Continue.
Google Search Console URL Property
Image Source: https://yoast.com/wordpress/plugins/seo/add-website-google-search-console/
  • You now have to verify that you own the website that was entered previously. You can either download the verification file shared with you and upload it to the location stated or copy the Google Search Console’s HTML Verification Code and add it to your website’s HTML code.
Google Search Console Verify URL
Image Source: https://yoast.com/wordpress/plugins/seo/add-website-google-search-console/

Search Console Google Analytics Integration Step 2: Adding Google Analytics Code to Website

  • Log in to your Google Analytics account.
  • Click on the Admin option in the left panel, select the account based on your requirements, and select Tracking Info in the Property section.
Google Analytics Tracking Info
Image Source: analytics.google.com
  • Click on Tracking Code.
  • You will now be able to see the Google Analytics Tracking Code, which has to be added to your website.
Google Analytics Tracking Code
Image Source: https://blog.hootsuite.com/how-to-set-up-google-analytics/

Search Console Google Analytics Integration Step 3: Connecting Search Console to Google Analytics

  • Log in to your Google Analytics account.
  • Click on the Admin option in the left panel, select the account based on your requirements, and select Property Settings under the Property section.
Google Analytics Property Settings
Image Source: analytics.google.com
  • Scroll down to the Search Console section and click on the Adjust Search Console.
Google Analytics Adjust Search Console
Image Source: https://pathfinderseo.com/guide/link-search-console-google-analytics/
  • You will now be able to see the Search Console Settings. Click on the button that says Add.
Google Analytics Add Search Console
Image Source: https://pathfinderseo.com/guide/link-search-console-google-analytics/
  • You will now be redirected to Google Search Console, where you will see a list of websites that are linked to your Google Search Console account. Identify the website you want to link to Google Analytics and click on the Radio Button to the left of it. Once all required websites have been selected, click on Save.
Google Analytics Save Search Console Integration
Image Source: https://pathfinderseo.com/guide/link-search-console-google-analytics/
  • Click on OK to confirm the association.
  • You will now be redirected back to Google Analytics Search Console settings. Check if you can see your website under the Enable Views dropdown and click on Save.
Google Analytics Enabled Views
Image Source: https://pathfinderseo.com/guide/link-search-console-google-analytics/
  • You have now completed your Search Console Google Analytics integration. If you wish to view your Search Console reports now, you can click on Search Console under Acquisition in the Google Analytics dashboard.
Google Analytics Dashboard
Image Source: https://pathfinderseo.com/guide/link-search-console-google-analytics/

Limitations of Search Console Google Analytics Integration

The limitations of setting up Search Console Google Analytics integration:

  • The process is lengthy and complex. Users typically need to spend a lot of time to complete the integration process since they have to perform multiple steps. 
  • In order to set up the integration properly, users need to have an in-depth understanding of Google Search Console and Google Analytics.
  • Data is synced between Google Search Console and Google Analytics at regular intervals, and it is not possible to set up this integration to offer real-time functionality.

Conclusion

This article provided you with an in-depth understanding of what Google Search Console and Google Analytics are. It also helped you understand how you can set up Search Console Google Analytics integration seamlessly. However, there are certain limitations associated with this method.

Also, tracking website performance is an easy task when all data is already present in Google Analytics, but importing data into Google Analytics from some sources that are not directly supported by it can be a complicated task. If Google Analytics does not support a source, the data must be imported using the product API, which would require immense engineering bandwidth and resources. Businesses can instead integrate data from Google Search Console, Google Analytics, and all their sources in a Data Warehouse using existing automated No-code platforms like Hevo for free.

Hevo helps you directly transfer data from a source such as Google Search Console, Google Analytics to a Data Warehouse, Business Intelligence tools, or desired destination in a fully automated and secure manner without having to write the code. It will make your life easier and make data migration hassle-free. It is User-Friendly, Reliable, and Secure.

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Nicholas Samuel
Technical Content Writer, Hevo Data

Skilled in freelance writing within the data industry, Nicholas is passionate about unraveling the complexities of data integration and data analysis through informative content for those delving deeper into these subjects. He has written more than 150+ blogs on databases, processes, and tutorials that help data practitioners solve their day-to-day problems.

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