What is SEO Analysis ? A Comprehensive Guide

Vishal Agrawal • Last Modified: December 29th, 2022

SEO Analysis for Content Marketing

In this digital era, most businesses are heading towards Digital Marketing to promote their content. This is primarily due to the fact that these Digital Marketing techniques allow you to reach a wider audience and easily monitor the performance of your marketing efforts. Search Engine Optimization (SEO) is one of the best Digital Marketing techniques to boost your content over the web. You can use various SEO Analysis tools that can help you perform an in-depth SEO Analysis to understand how well your SEO efforts are helping you generate leads.

This article will walk you through the in-depth concept of SEO Analysis for Content Marketing. 

Table of Contents

What is an SEO Analysis?

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SEO stands for Search Engine Optimization and is a practice carried out by SEO experts to improve the quality and quantity of traffic on the website by improving the performance of the website on the Search Engine Results Page (SERP). It is an activity carried out by digital marketers to improve the ranking of your website on search engines. Implementing an effective SEO strategy will help you position your website higher on SERP when someone is looking for a product or service being offered by you.

An SEO analysis reveals all of the areas of your website where you may boost your ranking potential in search engine results pages (SERPs). It entails performing a site assessment and determining which areas may be optimized for search engine bots.

Why Is SEO Analysis Important?

An SEO Analysis can help you figure out where you can improve your site’s content and technical features to give users a better experience and show search engines context and relationships between your content and the search query they’re using.

Simply said, if you want to rank higher, improve your reach, drive traffic, and achieve your company goals, you need to conduct an SEO audit. You’re not shooting in the dark with an analysis; you’re making strategic judgments, which saves time and money.

It’s nearly hard to make informed conclusions about how to improve your site’s SERP rating without first conducting a complete SEO analysis.

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How to Analyze On-Page SEO: Free Checklist

It may take some time to properly analyze on-page SEO. The on-page SEO analysis process is complicated, but with the below checklist, you can quickly complete your SEO audit and ensure that your site is properly optimized.

First, let’s go over the components of on-page SEO.

On-Page SEO

On-page SEO is the practice of improving a webpage’s ranking in search engine results pages in order to increase visitors. The content, page architecture, and HTML source code are all considered on-page.
On-page SEO is essential for your business since it informs search engines about how your site adds value to visitors. It basically aids search engine algorithms and people in recognizing your site.

Your site’s potential to get found through organic search can be hampered by poor on-page SEO. And the beauty of on-page SEO is that it’s entirely up to you. This is why learning how to assess it and adapt it to current on-page SEO trends is critical.

Your On-Page SEO Checklist

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How to Analyze Off-Page SEO: Free Checklist

Use our off-page SEO checklist and description to gain a better knowledge of how to make it work for you.

Off-Page SEO

Off-page SEO refers to the SEO actions that you and your team perform outside of your website in order to improve a webpage’s search engine ranking. Internal link building, external link building, guest blogging, and local citation directories and sites are all examples of off-page SEO.

By including off-page SEO into your plan, you may help your website rank at the top of search engine results pages.

Your Off-Page SEO Checklist

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Performing SEO Analysis in 10 Easy Steps

1) Check your Google visibility.

It’s crucial to start with a bird’ eye view while conducting an SEO analysis. Determine how many of your website’s pages are indexed by Google and gain a better sense of your site’s overall visibility.

2) Look through the URLs and Meta Descriptions.

URLs should be reduced to four to five words that accurately convey the content on the website. You can choose to optimize and change your URLs if they’re long or irrelevant, so search engine bots can better grasp what’s on the page. However, be aware that this may have an impact on the old URL’s link juice.

You can, however, make as many changes to the meta descriptions as you wish. Primary and secondary keywords should be included in your meta descriptions, as well as a concise summary of your page’s content.

3) Examine the headings and titles.

The titles should be eye-catching and entice users to click on them. Make sure you’re using the right SEO keywords for your page in both your titles and headings.

Remember that high-volume keywords might be tough to rank for, so look for a long-tail term that is less competitive and will increase your chances of appearing on the first page of a SERP.

4) Examine inbound links.

Inbound links, also known as incoming links or backlinks, are hyperlinked links to your site from another website. Backlinks can indicate to search engines that your website is a reliable source, thus they can have a significant impact on your SEO ranking.

Analyze the incoming links to your site to determine who is linking to your company and to get a better idea of what you should do to boost your search rankings.

5) Examine Your Spam Rating.

If you have a lot of incoming links from low-authority domains, your spam score will rise. As a result, aim to eliminate any “poor” incoming links while reviewing your inbound links.

You can try contacting the webmaster and asking them to delete the link from their page, or you can go one step further and disavow the link.

6) Take a look at your internal links.

Internal linking is the process of adding links to other pages on your website to assist visitors in navigating between them.

Internal linking is an excellent SEO strategy for improving your search engine rankings. Furthermore, it has the potential to enhance the user experience. Add internal connections to other relevant pages on your site to newer and older website pages. Keep in mind the best practices for keywords and anchor text.

7) Look for any broken links.

Be on the lookout for any broken links on your site, since they can degrade the user experience and have a poor influence on SEO.

Broken links can be fixed by confirming appropriate spelling or by performing a 301 redirect to a different but still relevant URL.

8) Examine the content of your website.

The importance of content in your website’s SEO cannot be overstated. Check for duplicate content, which is an SEO red flag, and if necessary, de-index or remove it.

Also, make sure your content is of excellent quality and devoid of errors. Begin with your most popular pages, then progress to smaller posts and pages.

9) Examine Your Photographs.

Because search engine bots can’t crawl your photos, it’s critical that you utilize suitable alt language to describe the appearance and function of each image.

Another picture optimization suggestion is to compress your photos to reduce their size, which can speed up page loading.

10) Check the page’s speed.

Because page speed has an impact on your website’s SEO and general user experience, you should monitor it on a regular basis to ensure that it is running swiftly and efficiently.

You can use Google’s PageSpeed Insights tool to perform a quick page load speed test.

10 Best SEO Evaluation Tools

Fortunately, in today’s age of technology, there are some useful tools that can complete an SEO audit for you, freeing you up to focus on other result-crushing activities.

1) Ahref

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As of late, Ahrefs has become go-to SEO analytical tool.

This is a site where you may truly get lost… in a good manner, of course. The multiple tools on this site will assist you in identifying top-performing keywords, identifying content gaps that you should fill, and even identifying significant issues that you should correct to optimize your site’s health, such as 4XX redirects, broken links, and photos.

Pricing: $7 for a seven-day trial, then $99/month plans.

Top Features of Ahref

  • Keywords Explorer: Find fresh keyword ideas based on suggestions, difficulty, and which domains are currently ranking for them with the Keywords Explorer.
  • Content Explorer: Find the most popular content on any given topic.
  • Site Audit: Crawl your website for defects, warnings, and alerts, and learn how to swiftly correct them to enhance the health and speed of your site.
  • Content Gap Analysis: Compare your site to any of your competitors to see what keywords and themes they’re ranking for, and then target those topics and keywords. As a result, you’ll be able to tailor your content approach properly.

2) Moz Pro

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Moz is a widely recommended SEO tool for measuring, monitoring, and growing keyword performance all in one place.

While Moz Pro is a premium service, anyone wishing to improve their page rankings can use the free (but limited) Moz features. Sign up for a free 30-day trial of Moz Pro to manage marketing campaigns before upgrading to the paid version to obtain more searches.

Pricing: Free 30-day trial period, thereafter subscriptions start at $99/month.

Top Features of Moz Pro

  • Keyword Explorer: Discover top-performing keywords based on difficulty and volume using Keyword Explorer.
  • Site Crawl: Find issues that affect how your site is crawled and learn how to repair them using Site Crawl.
  • On-Page Optimization: Get suggestions for new content based on pages that rank for related keywords.
  • Link Explorer: See how your domain authority compares to that of your competitors, as well as which links they rank for.

3) HubSpot’s Website Grader

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If you didn’t already know, we’re huge HubSpot fans (and Diamond Partners!). As a result, it wouldn’t feel right not to include them in this list of SEO analysis tools.

Go to the Website Grader site, enter your website and email, and you’ll be able to answer the question, “How strong is your website?” in the blink of an eye.

While this isn’t the most comprehensive SEO audit tool on the market, there is one major advantage to using it: the price! Additionally, beneath each score and description, you’ll discover a convenient “Read More” link that will take you to an article that will address any questions you might have.

Pricing: Free!

Top Features of Website Grader

  • Performing Arts: (Scored 0-30) Page size, page requests, page speed, browser caching, compression, and more are all calculated.
  • Mobile phone: (Scored 0-30) Checks if your website is mobile responsive and has an effective website viewport by viewing it in mobile mode.
  • SEO (Search Engine Optimization): (Scored 0-30) Checks the presence of page titles, meta descriptions, headers, and sitemaps to ensure that they are optimized for user search and SEO ranking potential.
  • Safeguarding: (Scored 0-10) Determines whether your website is protected by an SSL certificate.

4) SEMrush

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SEMrush is another must-have tool for its extensive domain reports, which adds to the list of costly services. In comparison to earlier time periods, your dashboard will immediately show positive or negative changes in organic keywords and traffic, as well as sponsored ads keywords and traffic.

Pricing: Plans begin at $83.28 per month (paid annually) or $99.95 per month (billed quarterly) (billed monthly)

Top Features of SEMrush

  • Domain Analysis: Compare your site to similar websites to acquire insight into the performance and ranking of your organic/paid keywords in comparison to your major competitors.
  • Keyword Magic Tool: Generate up to 50 target keyword lists for future content using new, fresh keyword ideas.
  • Site Audit: Keep track of your website’s health and identify any major SEO issues.
  • On-Page SEO Checker: Analyze the Google ranking elements that may be hurting your website’s performance, and come up with new ideas for strategy, backlinking, content, and more with the On-Page SEO Checker.

5) Google Search Console

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Google Search Console, formerly known as Google Webmaster Tools, is one of the most popular SEO analytical tools available. Since we rely on Google for almost everything these days, why not enlist their assistance in improving the performance of your company’s website?

This tool allows you to see your website in the same way that Google does. From clicks and impressions to queries, pages, devices, search appearance, and more, keep track of your whole performance.

Pricing: Free!

Top Features of Google Search Console

  • Coverage: Find out about any problems or warnings on your site that could be harming its overall performance.
  • Links: Check out your site’s internal and external links, as well as the top connected pages for both.
  • URL Inspection: Check the performance of any URL in your domain to guarantee it’s crawlable by Google, mobile-friendly, and more.

6) Found’s SEO Tool

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Another good – and free – tool that your company should bookmark is this SEO audit tool. Simply enter your website’s domain and watch Found break it down into issues, warnings, and successes. It’s wonderful to be recognized for your efforts now and then, and Found understands this.

This straightforward tool examines everything from canonicalization to page load time, as well as links, headings, keywords, and images. If you want a simple tool to help you enhance your SEO efforts, it’s worth a look.

Pricing: Free!

Top Features of Found’s SEO Tool

  • Canonicalization: Ensures that your canonical URLs are working properly and that no outlying problems exist.
  • Keywords Analysis: Examines the top ten keywords used on your site, noting their frequency and density.
  • Moz (Formerly SEOmoz) Analysis: Determines page and domain authority, as well as highlighting Moz’s top inbound links.

7) Majestic

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Majestic offers a number of free and commercial tools for determining search volume, but it is most known for its ability to report on backlinks, which are a significant role in page rankings.

Pricing: Three free tools; plans start at $49.99 per month (paid monthly) or $41.67 per month (billed yearly) (billed annually)

Top Features of Majestic

  • Backlink History Checker: Find out how many backlinks a domain, subdomain, or URL has received in the past.
  • Search Explorer: View page titles and URLs that contain a specific keyword, as well as the URL’s Search Score.
  • Clique Hunter: Find domains that are currently linked to one or more competitors using Clique Hunter.

8) Screaming Frog SEO Spider

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The free and premium versions of Screaming Frog’s SEO Spider tool allow you to crawl website URLs and retrieve critical website information for SEO analysis. With the acquisition of a license to crawl more URLs, the paid version offers you access to extra capabilities and allows you to crawl up to 500 URLs.

Pricing: The premium license costs around $200 per year and is payable annually.

Top Features of Screaming Frog SEO Spider

  • Look for broken links: Crawl a website to find 404s and other server faults that need to be fixed.
  • Titles and Metadata: Examine the page titles as well as the metadata. Determine which page names and meta descriptions are too long, too short, or duplicated on your website.
  • Google Analytics and Search Console integration: When you connect Google Analytics and Google Search Console, you can look at site crawls in deeper detail to obtain additional insight.
  • XPath: Using XPath, you may extract data. Using regex, CSS path, or Xpath, extract data from a webpage’s HTML.

9) WooRank

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WooRank includes a number of tools for analyzing websites. The reviews include thorough information, site maintenance recommendations, sales tools, ranking keywords, and bespoke reports.

The information they supply can be utilized to help businesses rank higher in search engine results pages (SERPs). WooRank offers both free and premium solutions, as well as a free Chrome extension called WooRank SEO Analysis and Website Review.

Pricing: Paid plans start at $59.99/month.

Top Features of WooRank

  • SEO Analysis Tool: Know which of your pages receives the most traffic using an SEO Analysis tool.
  • Keyword Tool: Compare your current keywords to those of your competitors and find new ones.
  • Site Crawl: Fix site issues and track security and redirection using a site crawl.

10) SEO Site Checkup

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SEO Site Checkup gives you SEO Analysis including research and monitoring tools in one click, so you can check how your site is performing. You can study your competitor’s strategy and examine your site’s backlinks.

Pricing: SEO Site Checkup offers a free toolbox trial. The basic plan starts at $24.95 per month and goes up to $79.95 per month for the professional plan. There are additional free tools available, such as an SEO-friendly URL test and a sitemap test.

Top Features of SEO Site Checkup

  • Professional SEO Monitoring: Track weekly SEO adjustments and receive a fresh score if something changes.
  • Unlimited SEO Analysis: Saved reports allow you to keep track of your progress and previous work.
  • Reports on SEO: Get full reports as well as tutorials on how to resolve issues.


Digital Marketing is a critical component to promote your web pages and run your campaigns. Optimizing your content for search engines by implementing the above techniques can help you to improve the ranking of your content over the web.

Businesses today sell their products across multiple platforms. Although existing tools can be used to perform SEO Analysis on individual platforms, they cannot be used to perform a common SEO Analysis integrating data from all platforms that are being used. If a common SEO Analysis has to be performed, data from all these platforms first has to be integrated and stored in a centralized database. Integrating data from various sources to perform SEO Analysis can be a complex task if done manually and can lead to incorrect or partial results. Businesses can choose to make their data integration solution in-house or use existing tools like Hevo.

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