Integrate Shopify and Mailchimp Data: 3 Best Methods

on Data Integration, Tutorials • September 10th, 2020 • Write for Hevo

Introduction

Are you looking for solutions to integrate your Shopify and Mailchimp data? If yes, you have landed on just the right page. In this blog, we will take you through the 2 best methods of connecting Shopify and Mailchimp. It is important to note that earlier downloads of Mailchimp provided an in-built integration with Shopify, however, this facility is unavailable in the newer downloads.

Let’s take a look at the different methods that we can use to integrate Shopify and Mailchimp data:

3 Methods to Integrate Shopify and Mailchimp Data

Method 1: Using ShopSync

ShopSync is a free plugin that is used to move data from Shopify to Mailchimp. However, you must go through a series of steps to configure it.

Method 2: Using Mailchimp Site Code

This method is suitable for users with a background in programming. You will have to modify and use the code provided by Mailchimp.

Method 3: Using Hevo Data

Hevo is a fully managed no-code data pipeline that helps you integrate data from multiple free sources including Shopify and Mailchimp.

1. Using ShopSync

ShopSync is a free plugin that can be used to integrate data from Shopify to Mailchimp. It will allow you to send different types of data including customer and order data from Shopify to Mailchimp. After the connection has been established, you will be able to create targeted campaigns, bring new customers, and access a wide range of e-commerce features provided by Mailchimp.

The first step is to install the integration. To do this, you’ll have to log in to your Mailchimp account through the ShopSync app page.

  1. Sign in to your Shopify store.
  2. Click on the App Store.
  3. Look for the ShopSync listing and click on Add app.
Shopify and mailchimp data
(Image source: https://mailchimp.com/help/connect-shopify/)
  1. Click on the Install App button on the bottom right corner.
Shopify and mailchimp data
(Image source: https://mailchimp.com/help/connect-shopify/)
  1. Click on Connect as shown.
Shopify and mailchimp data
(Image source: https://mailchimp.com/help/connect-shopify/)
  1. You will then get a pop-up window. Here, you will be required to enter your Mailchimp credentials and Log In.
Shopify and mailchimp data
(Image source: https://mailchimp.com/help/connect-shopify/)
  1. Once you have connected, choose a list, select your double opt-in settings and map merge tags.
  2. Finally, click on Start Sync.
Shopify and mailchimp data
(Image source: https://mailchimp.com/help/connect-shopify/)

Done! It’s that simple to move your Shopify data to Mailchimp. ShopSync will sync your store information to Mailchimp. The time it takes to finish this process will depend on account data as well as the number of orders in your store.

If you want to access chat and email support, you can opt for ShopSync’s pro plan by clicking on the Support tab.

Shopify App Store - ShopSync Support Options
(Image source: https://mailchimp.com/help/connect-shopify/)

2. By Adding Mailchimp Code to Shopify

You can perform the Shopify-Mailchimp integration manually as well. Mailchimp’s site provides the necessary code to connect to your Shopify store. This method allows the use of pop-up forms as well as Google remarketing ads but does not allow you to access Mailchimp’s suite of e-commerce features like product recommendations and reports.

This task is suited to users with some background in coding. 

Step 1: Get a custom website code

Follow the given steps, to get your site code in Mailchimp:

  1. Sign in to your Mailchimp account.
  2. Go to the Integrations page.
  3. Click on Custom Website tab in the Custom Website section.
  4. Enter your website’s URL in the Enter site URL field.
  5. Click on the Select audience to connect drop-down menu, and choose an audience.
  6. Click on the Get Code option.
  7. Copy the code to your clipboard.

Next, you’ll have to add the custom website code to your Shopify store.

Step 2: Paste custom website code in Shopify

  1. In a new browser tab or window, sign in to your Shopify account.
  2. Click on the Online Store drop-down and click on Themes. You will find this option in the left navigation menu.
  3. On the Themes page, click on the Actions drop-down menu and click on the Edit code option.
  4. To edit the header code, click on {/}header.liquid.
  5. Paste your code right before the closing < /header> tag.
  6. Once finished with this, go back to the Integrations page in Mailchimp and click on Check Connection.

You’re done! After you verify your connection, you’ll be able to see a confirmation message after which you will be redirected to the details page for your site.

Once you have successfully added the Mailchimp site code to your store, you will be able to access certain tools from the site details page. These include product retargeting emails, pop-up signup forms, Google remarketing ads, and more.

3. Using Hevo Data: A No-Code Data Pipeline

Hevo helps you directly transfer data from Shopify (one of the free sources of Hevo) and various other sources to applications such as Mailchimp, data warehouses, and a lot more, in a completely hassle-free & automated manner. Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. It helps transfer data from Shopify to a destination of your choice for free. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

Hevo takes care of all your data pre-processing needs and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. 

Get Started with Hevo for free

Check out what makes Hevo amazing:

  • Real-Time Data Transfer: Hevo with its strong integration with 100+ sources, allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
  • Data Transformation: It provides a simple interface to perfect, modify, and enrich the data you want to transfer. 
  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  • Tremendous Connector Availability: Hevo houses a large variety of connectors and lets you bring in data from numerous marketing & SaaS applications, databases, etc. such as Asana, JIRA, Hubspot, Marketo, MongoDB, Oracle, Salesforce, Redshift, etc. in an integrated and analysis-ready form.
  • Simplicity: Using Hevo is easy and intuitive, ensuring that your data is exported in just a few clicks. 
  • Completely Managed Platform: Hevo is fully managed. You need not invest time and effort to maintain or monitor the infrastructure involved in executing codes.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
Sign up here for a 14-day Free Trial!

Conclusion

This article introduces you to the various methods that can be used to connect Shopify to Mailchimp. It also provides in-depth knowledge about the concepts behind every step to help you understand and implement them efficiently. These methods, however, can be challenging especially for a beginner & this is where Hevo saves the day. 

Visit our Website to Explore Hevo

Hevo helps you directly transfer data from a source of your choice to a data warehouse or any SaaS application, CRMs, etc. in a fully-automated and secure manner without having to write the code repeatedly. Hevo with its strong integration with Shopify, Mailchimp, and other free data sources allows you to not only export & load data but also transform & enrich your data & make it analysis-ready in a jiffy. It helps transfer data from Shopify to a destination of your choice for free.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand.

Tell us about your preferred way to connect Shopify and Mailchimp! Share your thoughts with us in the comments section below.

No-Code Data Pipeline for Shopify