As the leading E-Commerce platform globally, Shopify has solidified itself as the best in the business. There are many reasons for this, not the least of which is that Shopify’s philosophy is to keep its Pages simple and effective while providing new merchants with a wealth of resources and opportunities to make their businesses successful.
Shopify Pages allow you to have easy access to pre-designed, responsive, and functional Pages that come with the platform. So, if you are a Shopify merchant, you can access them instantly through the Shopify backend. However, what exactly are the merchants getting from this? What are the best ways to use these Pages so that they can reap the most benefit from them?
This article will answer such questions. It will introduce you to Shopify and Shopify Pages. It will explain Shopify’s key features and will discuss the steps required to set up your Shopify Page from scratch. Moreover, it will list down the types of Shopify Pages that are useful for your business. Read along to learn more about this popular platform.
Table of Contents
Introduction to Shopify
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The Shopify platform is a cloud-based software that allows you to create an online store within minutes since it is easy to use and has a low learning curve. In addition to designing shops, displaying goods online, tracking inventory, processing payments, and calculating shipping and taxes, it also comes with a lot more functionality. You can manage store data, add products, and process orders through an admin panel of this cloud-based software.
Introduction to Shopify Pages
Shopify Pages are Web Pages that display the information for your Storefront and which visitors use to navigate it. With them, merchants build a website with all the core Pages available to create a fully functional website.
Using the Shopify theme editor, you can customize these Shopify Pages, and all of them will automatically adapt to the Shopify theme that is applied to your store. However, full customization is not currently supported at this time. With so many free Shopify themes available, merchants have a great option to experiment with their Shopify Pages easily.
A Shopify Page will display well across all devices and screen sizes because it is fully responsive. These factors were designed to help merchants get up and running quickly and easily, learn how to use the platform, and organize their stores.
Key Features of Shopify
The following features make Shopify a popular platform:
- Ease of Use: Shopify merchants love this feature by far the most. The platform is designed for average users, not developers. Adding products, creating discounts, and processing orders are simple. Drag-and-drop editing makes web design easy with Shopify.
- Startup costs are low: Setting up Shopify is relatively affordable thanks to its low monthly fees. Do you want to know what it costs? The basic plan costs $29/month and $79/month for the mid-level plan.
- Stunning themes: A selection of free, mobile-friendly themes are available to subscribers. Merchants who crave more options are also able to purchase premium (paid) themes.
- Suitable for dropshipping: Many drop shippers use Shopify as their platform of choice. By integrating with companies like Spocket and Oberlo, Shopify’s dropshipping integrations make dropshipping from your Shopify admin.
- A variety of support options are available: Tech support is available every hour of the day by phone, email, and live chat. You can also access self-help resources. Shopify’s customer support is available outside of business hours is a big plus for them.
You can learn more about Shopify from here.
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Steps to Set Up Shopify Pages
You can set up your Shopify Pages from scratch using the following steps:
Step 1: Create a Shopify Page
Log into your Shopify account and under the “Online Store” sales channel, you can easily access your Shopify Pages. Create a new Page in Shopify by following these steps:
- Then click on Online Store, use the button on the top right to add a new page to your Shopify store, and select Add Page. Once you click it, you’ll see the Add Pages menu, where you can input everything you need, such as the Title, Content, and SEO for your Website. Your Page’s Title and Content should be entered here.
- The Visibility section allows you to decide whether to show or hide a Page. If you leave this field blank, the Page will be visible by default. Setting a specific publish date for the Page to control when it appears on your store is also possible.
- Click the Save button when you’re done. Your new Page will appear on your site immediately. You should add it to your navigation menu so that visitors can access the Page. You can hide a Page if it is unfinished or you do not want it to appear yet.
Step 2: Add Content to your Shopify Page
Using Shopify’s rich text editor, you can enter Content in the Content field in the same style as it will display online. The rich text editor lets you format text and change its color. In addition to links, tables, and images, a Web Page can also include videos.
Clicking the Show HTML button will allow you to view and edit the HTML code for a Page. After you are done editing, click Save.
Step 3: Add Links to the Shopify Page
To add a Shopify link to a Web Page:
- Choose the text that you would like to link to on your Page and highlight it
- Insert the Link by clicking the Insert link button
- Enter the web address in the Link to the field. Describe the Link in the Link title field.
- Save your changes
Step 4: Edit Your Shopify Page
Adding or deleting Content to a Page is easy, as well as making other edits
- Login to Shopify’s admin panel.
- On the Online Store Page, click on Pages.
- You will need to click on the Page Title you want to edit.
- Change what needs to be changed.
- Click on the Save button.
- View the changes on your website by visiting the Page.
Types of Shopify Pages
To build a Website that converts, you’ll need a solid understanding of how each of these Shopify Pages works. It’s good to know that Shopify Pages don’t require you to be a web design guru before you can design one. These Shopify Pages include:
1) Shopify Homepages
This is the most popular among the Shopify Pages. It’s safe to say your potential customers won’t stick around if this Page doesn’t look and perform well. Due to this, Shopify’s Homepage can be customized the most through the theme editor.
All Shopify Pages can be customized differently depending on the theme, but the Homepage gets the most love in terms of flexibility and personalization. Make sure you know what this Page is about since that’s how you’ll get consistent sales in the future!
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Customization options can be accessed on the left side of the Page, and the live preview will show your changes as you make them. After completing all changes, you must save the Page before publishing. As each theme has different customization options, you need to take the time to ensure your Shopify homepage makes an excellent first impression.
2) Shopify Collection Pages
A Collection Page in Shopify is where you group products into categories. Using these at first may be confusing for new merchants, as you have to enter “real products” into your Shopify admin and then add these to the collection.
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To create a collection, go to Product > Collections > Create collection. They are also responsive to themes. You may also be able to present your products in a basic grid or collage format and adjust the spacing and organization of the collections.
3) Shopify Product Pages
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It is no longer enough to display product information and price on the Product Page. Show off your products on Shopify Product Pages with great images, variants, prices, predetermined shipping weights/costs, descriptions, and more.
Generally, your customers will visit the Product Page as the last step before making a buying decision, so if you make it to that point and then fail, it can be disastrous to your business. Some themes offer additional customization within the theme editor, just as they do with other Pages.
4) Shopify About Us Pages
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You must share your personal story on Shopify About Us Pages. In so many cases, merchants think the about us Page is merely a Page that must be present on a traditional website but does not necessarily contribute to conversions or brand loyalty.
Of course, this is entirely incorrect. Today, people want to connect with their purchases and align their values with those of the brands they purchase. Because of this, your Shopify about us Page is the best way to showcase to your valued customers who you are and what you do.
5) Shopify Blog Pages
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Organic traffic to a website is driven by content marketing. Adding value to your business and relieving their pain points is best achieved by writing regular, relevant blog posts.
This type of marketing can be easily organized using Shopify’s Blog Page. It is straightforward to schedule blog posts in chronological order, and they can be displayed in a variety of different ways on the Page itself. In addition to creating blog posts on Shopify, you can also optimize them for SEO and have them look great.
6) Shopify Contact Us Pages
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Today, E-Commerce is also characterized by customer support. If your customers can’t reach you, how can you support them? Using Shopify’s Contact Us Page is the best option. The contact us Page should not only display contact information and location. This Page can also serve other purposes, such as reinforcing your brand story, FAQs, or email subscriptions.
7) Other Important Shopify Pages
The following are a few other Shopify Pages you should consider including, depending on what you sell and your industry:
- Shipping Page: It can be helpful to have a Page that outlines your shipping process if you are selling physical products online. People will want to know how and when their order will be delivered.
- Returns Page: The goal of this Page is to communicate your return policy – even if you don’t accept returns. Furthermore, you should clearly outline your returns process – do customers need an RMA number, or will they have to pay for return shipping?
- Team Page: It is another excellent way to not only applaud your hard-working employees but also to build confidence in your business, to create a Page that displays a photo of each member of your team along with their title and role.
- FAQ Page: You should keep track of the questions your customers ask, especially before purchasing and points of confusion that trigger returns or frustrations upon delivery — and include them here.
Conclusion
This blog introduced Shopify and Shopify Pages along with their key features. It further provided the steps that you can follow to set up your Shopify Pages seamlessly. Furthermore, it also listed down the types of Shopify Pages that you can use for your business.
Many online sellers find Shopify to be an excellent shopping cart. This solution is one of our favorites, as it has a simple interface, a reasonable pricing model, and a beautiful theme library that makes it an excellent E-Commerce solution.
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You may want to go one step further and perform an analysis of the Shopify data. This will require you to transfer data from the Shopify account to a Data Warehouse using various complex ETL processes. Hevo Data will automate your data transfer process, hence allowing you to focus on other aspects of your business like Analytics, Customer Management, etc. This platform allows you to transfer data from 100+ multiple sources like Shopify to Cloud-based Data Warehouses like Snowflake, Google BigQuery, Amazon Redshift, etc. It will provide you with a hassle-free experience and make your work life much easier.
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Share your understanding of Shopify Pages in the comments below!s
Samuel specializes in freelance writing within the data industry, adeptly crafting informative and engaging content centered on data science by merging his problem-solving skills.