Shopify, being one of the most popular E-Commerce platforms on the Internet, provides a platform for aspiring (and existing) merchants to sell their items and expand their reach. In reality, Shopify controls approximately 20% of the Online Retail Sector. That’s not all, though. With millions of active shoppers on the platform, brands have a lot of room to expand their revenue.
Shopify provides users with a straightforward, simplified experience that allows them to set up their stores in record time, in addition to a large audience. When you sign up on the Shopify platform, you become a Shopify Partner and get immediate access to features that let you:
- Create a Website
- Create a Domain with a Variety of Payment Alternatives
- Rece and Process Orders
In a nutshell, Shopify provides merchants with the tools they need to get their business up and running. Individuals can join with Shopify to expand their business and increase revenue through a range of activities via their unique partnership program. Shopify benefits don’t just apply to online vendors.
In this in-depth article, you will get to know everything about Shopify Partners and Shopify Partnership Program. You will also get to know the steps required to become a Shopify Partner.
Table of Contents
- What is Shopify Partnership Program
- What are the Advantages of Becoming a Shopify Partner
- 4 Steps to Become a Shopify Partner
- Measuring the Sucess of Your Shopify Partnership
What is Shopify Partnership Program
Shopify is one of the best-in-class E-Commerce or setting up an Online Store in only a few minutes. This platform contains cutting-edge and intuitive functions that cater to all of your demands and enable you to create and build flawless stores. You may also use it to personalize your website for a more tailor-made customer experience.
The Shopify Partner Program is a broad community of Designers, Developers, Marketers, and Affiliates who build/design E-Commerce websites, themes, and Apps using the Shopify platform. Shopify provides the Shopify Partners with three excellent options for expanding their business and generating consistent monthly revenue:
- Refer customers to Shopify, where they may design E-Commerce themes and sell them in the Shopify Theme Store.
- Create Shopify apps and make them available in the Shopify App Store.
Shopify Partners’ customers would appreciate the Multi-Channel Technology, which allows them to sell securely and reliably from any location. Shopify allows you to completely customize your shop to provide your customers with exactly what they want. Shopify is used by over 1,000,000 merchants around the world, and many of them ask for assistance in developing and customizing their stores.
The Shopify Partner Program is a collection of Tools and Services that Shopify customers may use to expand their businesses. This is accomplished through the following four categories:
Shopify Marketers can provide their services to Shopify users in need of a more Defined Audience, Streamlined Campaigns, or Optimized Content. Shopify Marketers can assist Shopify users to expand their reach and apply better Marketing methods.
2) Shopify Developers
Shopify store development experts can create Apps that benefit Shopify stores in a variety of ways, including improved Engagement and Revenue.
3) Shopify Designers
These designers assist stores with design needs ranging from graphics to branding, and they frequently collaborate with developers.
4) Affiliate Marketing on Shopify
On the Shopify platform, Affiliate Marketers can offer almost any service, from influencer Marketing to Content Development.
Shopify Partners can also make money by creating and selling Shopify Apps and Themes. In addition to the many types of partners mentioned above, there are other levels of collaboration, including:
- Shopify Partners: Consider this Shopify Partners’ entry-level position. You have access to an unlimited number of test stores at this level, allowing you to create, learn, and polish your art. You get a monthly commission for each action (Customer Referral, App Creation, or Graphic Design).
- Shopify Plus Partners: This grade is reserved for Shopify Partners who excel at what they do. Agencies, corporate consultants, and system integrators, as well as individuals, are frequently found at this level.
- Shopify Fulfillment Partners: The Shopify Fulfillment Network is made up of fulfillment partners who can work both inside and outside of the Shopify Partner Program.
What are the Advantages of Becoming a Shopify Partner
Shopify is a Cloud-based platform that comes with a shopping cart and an online store. It allows enterprises to set up an Online Store fast and easily. Shopify has become a household name for All-in-one E-Commerce solutions, with over one million businesses using the platform in over 100 countries. Shopify is ideal for many E-Commerce businesses that desire inexpensive initial costs and a simple user interface.
Given that one out of every three Shopify sellers utilizes Shopify Partners, there’s a good chance you’ll be able to augment your revenue if you join the program. Partners have access to free training tools and incentives, in addition to some extra cash in their bank account.
- Live Chat, How-to Articles,
- and the Shopify Academy
You’ll also have access to an unlimited number of retailers as part of the deal, so you may try out new things to your heart’s content. You get special access to offers on solutions that can help you run and develop your business as a Shopify Partner. Select the “Partner Perks” area and the “Claim perk” option once you’ve set up your dashboard (more on that later).
Even better, by becoming a Shopify Partner, you open up vast opportunities to grow your company. Enrolling in the Shopify Partner Program is a terrific way to expand your abilities and client base, whether you’re a well-established firm or an individual looking to expand your skills and client base.
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- 100% Complete & Accurate Data Transfer: Hevo’s robust infrastructure ensures reliable data transfer with zero data loss.
- Scalable Infrastructure: Hevo has in-built integrations for 100+ sources (including 40+ free sources) such as Shopify, that can help you scale your data infrastructure as required.
- 24/7 Live Support: The Hevo Team is available round the clock to extend exceptional support to you through chat, email, and support calls.
- Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
- Live Monitoring: Hevo allows you to monitor the data flow so you can check where your data is at a particular point in time.
4 Steps to Become a Shopify Partner
You’ve already learned the benefits of partnering with Shopify, but there’s one key benefit then being a Shopify Partner is free.
Follow these five actions to begin developing your business now, you have a greater grasp of the value associated with a Shopify Partnership.
- Step 1: Joining the Shopify Partner Program
- Step 2: Verifying your Email Address
- Step 3: Entering Required Information
- Step 4: Exploring Shopify Dashboard
Step 1: Joining the Shopify Partner Program
This is the simplest step thus far! Simply go to the sign-up page, fill in your Name and Email Address, and wait for your account to be verified.
Step 2: Verifying your Email Address
After you create an account, you’ll receive an email requesting you to verify your Email Address by clicking on a link. Be careful to respond within 24 hours, as the response window shuts after that.
You’ll be taken to the Shopify accounts page after clicking the blue button to confirm your account. Choose “Shopify Partners” and then “Create New Partner Account” from the drop-down menu.
Step 3: Entering Required Information
Once you’ve successfully created an account, you’ll need to fill out a form with information about your company. Fill in all of the required fields. After that, scroll down to the “Business Goals” area and select the function that best fits your product or service. You can choose from the following options:
- Constructing Apps
- Creating new Shopify businesses for clients,
- Offering services to existing Shopify merchants,
- Introducing merchants as an affiliate, and
- Selling products as a Shopify merchant.
Scroll down the page until you reach the part regarding platform usage after you’ve picked the appropriate category. You’ll use this section to specify which platforms you’re currently using, so Shopify can provide you with customized features. Below are some categories of Custom Tools offered by Shopify:
Read the Partner Program Agreement at the bottom of the page after selecting the appropriate category and check the corresponding box.
Step 4: Exploring Shopify Dashboard
Your Shopify business revolves around your Dashboard. To get started, go to the “Get Started” section and select the Shopify Partner programs you’d like to apply for.
You can utilize your Dashboard to learn and hone your abilities even if you aren’t accepted into a program right away. You may obtain certifications in Business Fundamentals, Theme Development, App Development, and Product Fundamentals using the Shopify Partner Academy’s unlimited courses.
You can take the associated test as many times as you like while also utilizing the Shopify Partner Academy’s tools to expand your knowledge base. You can begin earning money after being accepted into one of the Shopify programs. Payments are made via PayPal every two months.
The Partner Dashboard is also the place to go if you have any questions. You may contact Shopify Support from the website at any time and from any location to obtain answers to your questions.
Measuring the Success of Your Shopify Partnership
One of the biggest features of Shopify is that it is a coherent platform developed solely for E-Commerce, with in-depth tracking built in to help you analyze the performance of your marketing activities and make decisions about how to best capitalize on your consumers based on their behavior.
You’ve set up your Dashboard, been approved into a few programs, and have been working for a few months, and now you’re curious about the effectiveness of your Shopify collaboration.
While there are a variety of measures that may look into assess the strength and success of your efforts, here are six crucial figures to consider.
- Lead Count and Conversion Rate
- Lead Velocity Rate (LVR)
- Monthly Recurring Revenue (MRR)
- Churn Rate
- Average Revenue Per User (ARPU)
- Lifetime Value (LTV)
1) Lead Count and Conversion Rate
This Metric is exactly what it sounds like: it’s a count of how many leads became customers during a given time period, usually in 30-day increments. Your Lead Conversion Rate is a must-track measure since it may show how successful your campaigns are at converting attraction into genuine leads.
Lead Conversion Rate = (Number of new customers in the last X days ÷ number of leads in the last X days) x 100
2) Lead Velocity Rate ( LVR )
This graph depicts the Sales Performance in real-time. The Metric is ideal for estimating revenue growth due to its predictive nature.
Lead Velocity Rate = (Number of qualified leads this month – number of qualified leads last month) ÷ number of qualified leads last month x 100
3) Monthly Recurring Revenue (MRR)
This measure represents revenue rather than the amount of money that is actually collected. MRR is a good measure of success as it tells you if your leads are converting into actual customers within a set amount of time.
MRR = Number of customers x average billed amount
4) Churn Rate
This Metric refers to the number of clients who discontinue utilizing your service during a given period of time. The Churn Rate is a useful measure for determining the effectiveness of your Marketing Initiatives and Onboarding Process. There are two types of Churn Rates:
User Churn = (Cancelled users in the last 30 days ÷ active users 30 days ago) x 100
Revenue Churn = (MRR lost to downgrades & cancellations in the last 30 days ÷ MRR 30 days ago) x 100
5) Average Revenue Per User (ARPU)
This Metric might help you figure out how much money each user is bringing in. This figure is useful for evaluating Marketing success and failures as well as forecasting revenue targets.
ARPU = MRR ÷ active users
6) Lifetime Value (LTV)
This Metric depicts the total amount of money a user will spend on your service over the length of your partnership. This graph might help you decide if it’s more important to keep existing clients or go after new ones.
LTV = Average monthly recurring revenue per customer ÷ user churn rate
As organizations expand their businesses, managing large volumes of data becomes crucial for achieving the desired efficiency. Working with Shopify Partners empower stakeholders and management to collaborate their workflow and build a quality product, meeting the requirements with ease. In case you want to export data from a source of your choice such as Shopify into your desired Database/destination then Hevo Data is the right choice for you!
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