Shopify Sales Simplified 101

• October 11th, 2021

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As Businesses are have started selling their products online, it becomes critical for them to meticulously choose the Content Management System they wish to use for hosting their websites. Shopify enables users to effectively take their business to digital space and provide numerous features and tools to help enterprises increase their Shopify sales figures. 

Shopify is a leading E-Commerce Platform that caters to a large number of sellers, from Small businesses in the field to medium-sized organizations. It allows sellers to sell products in various ways like online shopping, offline shopping, and selling through the point of sale through a car boot or garage. Since it offers high-level functionality it has gathered a large number of users.

This article will provide a comprehensive understanding of increasing Shopify Sales. You will also gain a holistic understanding of Shopify, its key features, and tips to increase Shopify Sales. Read along to find out the tips you can accommodate to accelerate Shopify Sales.

Table of Contents


  • Understanding of Content Management System (CMS).
  • A Shopify account.

Introduction to Shopify

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Shopify is an eCommerce platform that you can use to build both an online and offline store. As bloggers use WordPress, store owners use Shopify. It helps you to sell both online and offline using your website and Shopify POS. The Shopify eCommerce Website Builder has features for all individuals including beginners and eCommerce experts. 

Shopify is a Cloud-based SaaS platform that makes it easy for you to sell goods online. Shopify hosts your business and helps it to grow by allowing you to conduct transactions, customize your website and market your products. Shopify provides users with multiple plans and pricing to choose from, making it a suitable option for Startups and even Enterprises. You can customize your website as per your liking with Shopify’s easy-to-use Design Templates.

Shopify allows you to run an eCommerce business. To run an eCommerce Store, you should open a storefront, showcase your products, accept payments, engage with your customers, and more. There are different Shopify Tools that you can use to help you manage these activities.

Various products or services that you can sell on Shopify:

  • Physical Products: Shopify allows you to perform the door-step delivery of the products you’ve manufactured that can be door-shipped to the customer. These include anything like printed mugs/t-shirts, jewellery, gifts, etc.
  • Digital Products: Digital Products can include e-books, audio, course material, etc.
  • Services and Consultation: If you’re providing services like life consultation, home-cooked delicacies, event planning, or anything else, Shopify has got you covered.
  • Memberships: Various memberships such as gym memberships, yoga classes membership, event membership, etc. can be sold to the customers.
  • Experiences: Event-based experiences like adventurous sports and travel, mountain trekking, wine tasting, events, and hands-on workshops. You can use Shopify to sell tickets for these experiences as well.
  • Rentals: If you’re running rental services like apartment rentals, rental taxis, or gadgets, you can use Shopify to create ads and engage with the customer.
  • Classes: Online studies, fitness classes can be advertised here.

For further information on Shopify, you can follow the Official Documentation.

Key Features of Shopify

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The key features of Shopify are as follows:

1) Detailed Shopify Admin

In Shopify, you’ll find a whole range of reports and features that help you understand how your online store is performing. You can view the number of orders, your best-performing product pages, real-time view of your website visitors. Shopify is a comprehensive tool for an online retailer, allowing you to get an in-depth understanding of all of your online store’s details.

2) Free Features

Usually, for a new website/store you would need to pay for the themes used. But on Shopify, a free theme is loaded onto your store automatically that you can start customizing the way you want. You even have the freedom to customize your website according to your branding style. You can choose free fonts (already installed on your store), or modify the color scheme, add your photos, and more. There are also thousands of eCommerce-themed stock photos you can choose from, taken by Shopify photographers.

3) Shopify is on a Cloud Network

Your website would be hosted on a Cloud network instead of a Server. Servers tend to crash at the wrong times and incur huge losses. Servers often crash on Black Friday or during big events. By being on a Cloud network, the possibility of the website crashing is rare, allowing you to run your business with ease of mind. Being on a Cloud network also allows for Google Search Console Integration seamlessly.

4) Plans for Everyone

There are costs associated with running a business. You’ll need to pay for Products, Marketing Costs, New Domain, and of course Shopify. But Shopify has a pricing plan for everyone. You can pay for Shopify Lite for only $9 a month if you are a beginner or on a tight budget. Shopify Plus is used for white-glove service. You can change the plans as your business grows. 

5) Tons of Apps

There’s an app for almost everything in the Shopify App Store. You’ll find Countdown Timers, Image Background Removers, and so much more. While there are a lot of paid apps, there’s also a bunch of free apps in the store. Adding an app to your website isn’t necessary.

6) Wide Range of Support

Shopify wants you to succeed on its platform. Shopify has a dedicated blog section that is run by experts to provide valuable tactics for businesses to run on Shopify. Shopify Academy/ Shopify Compass is a place where you can take free E-commerce courses and learn at your own pace. It has many customer support representatives who will happily answer any questions you have. There are even Facebook Groups created by Shopify users who want to help new store owners succeed. The support ecosystem at Shopify is massive. 

7) Low Barrier to Entry

Shopify is an eCommerce platform that helps you build your store both online and offline. This eCommerce Website Builder has features for everyone from beginners to eCommerce experts. Anyone can start a Shopify Store. Shopify is leading the initiative of lowering barriers to eCommerce.

Advantages of using Shopify

The advantages of using Shopify are as follows:

1) Search Engine Optimization (SEO)

The biggest advantage of using Shopify is that the users get access to the platform’s advanced Search Engine Optimization tool that enables the user to rank their products higher on Google Search Results. Shopify also has inbuilt Analytics tools to help users identify their website’s traffic that allows them to plan an informed business strategy. 

2) Security

Businesses involved in the eCommerce industry often need to protect sensitive and private information of their customers like Bank Account details, Residential Addresses, Mobile numbers, etc. Hence, it becomes necessary for an online store to keep this information secured from the hands of fraudsters. Shopify provides an excellent Security Service that eliminates the risks of a data breach.  

3) Wide Range of Plugins

Another massive advantage of using Shopify is that it supports thousands of plugins that users can leverage to customize their website and add new features. This helps increase the responsiveness of websites and generate various insights that assist users in understanding their audience better. 

4) Compatibility with Mobile Devices

In today’s time, most of the customers who order products online use mobile to access eCommerce websites. Therefore it becomes crucial for websites to be compatible with smartphones. Using Shopify, businesses can build aesthetic-looking websites that are optimized for mobiles. 

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Tips to Increase Shopify Sales

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Boosting revenue by increasing sales is the primary motto of any eCommerce business. Shopify is a robust platform that provides various features and advantages to its users for achieving their goals. Effective utilization of the aforementioned features can lead to a considerable increase in Shopify sales figures. 

A few tips to accelerate Shopify Sales are as follows: 

1) Effective Placement of Pop-ups

Shopify allows companies to place pop-ups on their websites to grab the attention of visitors for increasing Shopify sales. Users can set discounts, offers, or schemes as pop-ups that attract potential customers to make a purchase. However, pop-ups should not be placed on all the website pages as they can annoy customers. Effective placement of pop-ups can highly accelerate Shopify sales numbers by pushing desired product notifications to customers. 

2) Better Product Detail page Experience

The Product Details section in Shopify is one of the most essential pages to consider when aiming to increase Shopify sales. Customers’ top priority is to understand the product before making a purchase. Hence, Shopify offers support for various third-party app customization tools that can be used to better design the product details page. A better customer experience will help boost Shopify sales figures. For example, Magic 360 is an integration for Shopify that can be used to create 360° images of products. It helps to provide a better user experience to customers that aids in increasing Shopify sales. 

3) Mobile Website View Optimization 

It is essential to optimize websites for mobile devices before running advertisement campaigns on social media channels. Since, many visitors use smartphones to browse websites, so the mobile view of eCommerce stores must be optimized accordingly. Therefore, Shopify provides Users can build an impeccable mobile view of websites on Shopify. It helps increase the conversion rate by providing customers with a hassle-free buying experience. 

4) Effective use of Analytics

Analyzing and understanding metrics generated by Shopify plays a vital role in understanding the audience that leads to increased Shopify sales. As Shopify offers support for Google Analytics, users get access to the best available analytics service that displays total Shopify sales, average order value, online store conversion rate, returning customer rate, and many more. Effective scrutiny of these key metrics helps companies make informed business decisions to increase Shopify sales. 


In this article, you have learned about tips to boost Shopify Sales. This article also provided information on Shopify, and its key features.

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Share your experience of understanding tips to boost Shopify Sales in the comment section below! We would love to hear your thoughts.

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