Shopify Social Media Integration: 4 Critical Strategies & Platforms

on Data Integration, Marketing, Shopify • October 12th, 2021 • Write for Hevo

Shopify is an e-commerce platform that makes it easy for businesses to sell, ship, and process payments across the globe. It is a platform that helps you build a website, online store, or blog portal to reach thousands of users and update them about your products and service. The platform delivers powerful tools to drive sales and conversions, run digital marketing campaigns, analyze your results and traffic.

Shopify has become one of the best-selling eCommerce platforms in the past few years. The tool comprises advanced features and can integrate 6000+ applications with Shopify. It is a great web application to start your business and promote at a larger scale. It also provides N number of free and paid templates with a constant 24/7 support system. Gain insights, manage payments, and promote business easily with Shopify in-built features.

This blog talks about the different aspects of Shopify Social Media Integration in great detail. It gives a brief introduction to Shopify before highlighting its key features and a few key strategies you can implement with Shopify.

Table of Contents

Understanding the Key Features of Shopify

Shopify Social Media Integration: Shopify Logo
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  • Provides Customizable and responsive free and paid themes
  • Low pricing offers for starting a business
  • Flexible and easy-to-use e-commerce platform.
  • Supports Unlimited products
  • Supports Unlimited Bandwidth
  • Supports POS (Point of Sale)
  • Supports custom domain name and Multiple Languages
  • Supports additional features like Discount codes, Abandoned cart recovery, Payment Gateway, Auto-calculation of shipping prices, Dropshipping
  • Provides channels and app integration options to sell and promote products
  • 24/7 customer support services

Introduction to Social Media

We are in a digital age where more than 3/4th of a population uses social media to interact, communicate and share data. These are interactive technologies that help create buzz on a larger scale. Social Media are the best platform to discuss and spread a piece of news. There are many businesses or companies that want more and more people to learn about their products and services.

Social Media platforms help these businesses to share their information, data, and message to a greater audience through Facebook, Instagram, Youtube, Pinterest, Twitter, and other social platforms. Over time people have become so addicted to social media that developers have designed new features on these platforms, including buy/sell or make online payments. Social Media Marketplace is a part of this that has happened to grow and make its space. It helps vendors and consumers to connect and eventually exchange goods and services.

Whether you are willing to grow your business, create brand awareness, communicate, or sell online, it is one of the best platforms to reach a large group of people.

Key Features of Social Media

  • The platform comprises a simple and interactive user interface (UI)
  • It has a constant appealing and easy-to-use design 
  • Supports Secure Login System
  • One of the best platforms to create a personal or professional network
  • Facilitates content sharing and messaging system
  • Users can control their privacy settings
  • Responsive UI
  • Supports GPS Settings, Third-Party Integrations, Instant Experience ads, IGTV
  • Easy to access, download and transfer files
  • Few platforms can help run dynamic ads
  • Easy to sell/buy products or goods
  • Secure Payment Gateway Options

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Implementing a Social Media Marketing Strategy using Shopify

Social media marketing can be highly beneficial for businesses of all sizes. No matter if you are a brick-and-mortar merchant or a multinational company, you all will require a platform to attract more and more audiences for better results and gaining profit. Social media marketing tools help build brand awareness, drive traffic, create conversions, engaging customers, offering support, and more. Now, if you are running your business via Shopify, how to implement a Social Media Marketing Strategy? Well! To answer this, we have divided our strategy into four sections.

Shopify Social Media Integration Strategy: Set Goals Relevant to Your Customers

There is no one-way strategy to influence customers and build trust. It involves a lot of try and testing techniques, which is why it is essential to set goals so that whatever you perform comes around you and is in direct connection to your goal. Creating brand awareness, demand for a product, acquiring quality leads, getting more traffic, sales, engaging with influencers, building a chain of trust via followers, establishing social proof, creating a community to discuss customer issues are a few goals why businesses turn to social media. Any strategy you intend to make must be in connection to achieve one of these goals.

Shopify Social Media Integration Strategy: Identify Your Target Audience for Your Products

It is vital to identify your customers before you launch your advertisements. It takes time to build an audience, but you can influence them or inform them about your product by reaching out to potential customers. Observe and analyze the market. Think about what category of people will love to invest in your product or service. Join forums or discussion platforms like Reddit to know what people are interested in. Check your competitors, visit their follower’s profiles to have a sense of their requirements. There are a few factors like location, age, gender, interest, buying concern, etc., one must keep note of to understand and identify clients.

Shopify Social Media Integration Strategy: Deciding Your KPIs and Metrics

KPIs and metrics help measure how your social media campaigns are performing and engaging on social platforms. How many likes you have got, social interactions, number of followers, engagement, social shares, traffic conversions are a few KPIs that help determine how well your campaign is being operated. As per these metrics and KPIs, one can make changes in the strategy and achieve goals. Review and analyze your KPIs frequently for better results. 

Shopify Social Media Integration Strategy: Creating and Optimizing Your Content

Social Media Channels must be regularly updated so that users can find your profile more informative and engaging. Make sure to create attractive, informative, and unique content for your visitors or followers. The more appealing your profile looks; the chances of engagement are high. Further, make sure to optimize your content according to the trends, customer feedback, and requirement. Also, keep an eye on your competitors to grab a new way to engage with your clients. You can’t create engagement if you don’t work for it. Look after your profile and optimize it regularly.

Popular Shopify Social Media Integrations

Shopify allows users to integrate social media platforms, i.e., sell products or services directly through these social sites. Here are some of the Popular Shopify Social Media Integrations.

1) Facebook

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Here are the steps you can follow to integrate your Shopify store with Facebook:

Install Facebook’s Tracking Pixel to monitor user activity, re-target visitors via Facebook ads. Once activated, it tracks purchase, ad payment info, add to cart details, product view, initiate checkout, and searches.

  • Go to your Facebook Ads Manager
  • Choose the pixels to tab under the Measure & Report category. 
  • Copy the Pixel ID number and paste it on the Facebook Pixel tab at the Shopify store. 

To find the Facebook Pixel tab,

  • Login Shopify store
  • Then, select an online store from the left panel
  • Click preferences and locate the Facebook Pixel tab

The next step is to Sync your Facebook Shop with the Shopify Store, retarget customers by setting up Dynamic Ads for Facebook, display User-Generated Content in Your Store.

2) Instagram

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Integrating Instagram in Shopify is great for business purposes as it helps customers to easily view their products, boosts ROI, can build social proof, display hashtag campaigns, and more. Before we start with the steps, make sure you have switched your account to a Professional Instagram account and you run a Facebook Page.

Steps to Integrate Instagram feed on Shopify:

  • Visit the Shopify store and type Taggbox Commerce in the search bar.
  • Select and install the App. Go to add social feeds
  • Go to the edit section and choose Instagram
  • A popup will display to select the feed type, such as Hashtag, stories, etc, and create a feed.
  • Now, it asks you to connect with an Instagram business. Click continue.

You have successfully created an Instagram feed on Shopify and can make modifications now.

3) Twitter

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Integrating Twitter will help add more followers, enhance chances of social proof, and increase website engagement. To integrate Twitter on Shopify, follow these steps:

  • Log in to your Twitter account
  • Go to settings
  • Click on widgets from the options visible in the left panel
  • Create a widget and copy the provided code

Now to add the Twitter feed to your store,

  • Login to Shopify Account and click on Themes in the left panel.
  • Now in the search bar, type themes and click a theme.liquid
  • Paste your Twitter code in the footer and save. You can also place it anywhere as per your requirement.

4) Snapchat

Shopify Social Media Integration: Snapchat Logo
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Snapchat is trending and has partnered with Shopify. It is a great tool with many features and options for better engagement and sales. Snapchat integration can help measure sales, Showcase Your Products, and personalize your campaigns. To integrate Snapchat with Shopify, follow the below-listed steps:

  • Install Snapchat Ads Manager app and connect your ad account
  • Go to the Marketing tab and click on the connect button
  • Login to your Snapchat account to successful connect your ad account
  • Activate your business account from the business setting
  • Now, to create a snap pixel, visit the marketing tab and tick the checkbox with “Connect Snap Pixel” and agree to the terms.
  • Make sure you have a valid payment method for your ad.
  • Now, go to the catalogs and click on Shopify synced catalog.
  • Now, all your products have been synced.

To launch ad campaign directly from Shopify:

  • Log in to your Shopify account
  • Go to Marketing Tab
  • Select Create marketing activity from the top corner
  • Now choose which ad you want to run – ‘Snapchat Brand Awareness Ad’ or ‘Snapchat Dynamic Shopping Ad’
  • Once selected, you will be redirected to the ad creation page within Shopify

Popular Social Media Apps available on Shopify

Shopify Social Media Integration is a great technique to raise your brand awareness, boost sales, and grab more customers. To help you grow your business, we have listed some of the popular social media apps that one can easily find on the Shopify store.

  • SocialShopWave
  • Beetailer
  • Shopify Facebook Store
  • Social Login
  • TagTray 
  • Checkout Boost
  • Contentplum

Conclusion

In the current time, social media is a great technology to uplift your brand and showcase your products or services to a large audience. Shopify Social Media Integrations, such as Facebook, Instagram, Twitter, Snapchat can be highly beneficial for any business as they will enhance engagement, followers, impression, awareness, and more.

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