Shopify Website Builder: How to Build a Website on Shopify Simplified 101

on Data Integration, e-commerce, Marketing, Marketing Analytics, Shopify, Tutorials • November 8th, 2021 • Write for Hevo

Shopify Website Builder Feature Image

From the invention of the Printing Press, the first big break, to the invention of the Internet, the golden age, Sales and Marketing have come a long way. With the stores moving online, you have a constant environment where you can observe, adjust and improve your business in such a way that the needs of your customers are met accordingly. Are you in search of an ideal platform to sell your products online? Well, Shopify has got you covered. This article discussed how you can create your own ECommerce Store with Shopify Website Builder.

Shopify is a Cloud-Based Software-as-a-Service (SaaS) Shopping Cart solution that allows businesses to set up an Online Store with little to no hassle. Simply put, Shopify makes it easy for you to sell goods online. You can go to the Shopify Website Builder and build your ECommerce Store, and Shopify will host it for you. But if this is your first time selling on Shopify, there is a learning curve. Before jumping into Shopify Website Builder, let’s discuss Shopify and its salient features in brief.

Table of Contents

What is Shopify?

Shopify Website Builder: Shopify
Image Source: www.commons.wikimedia.org/wiki

Shopify is an E-Commerce Platform that allows you to set up your own Online Store with just the click of a button. It hosts your business and helps it to grow by al lowing you to customize your website as per your liking. Shopify is giving you an online platform to market your products and conduct secure transactions.

Worried about your website crashing during peak hours or hackers breaking into your network? Shopify has got you covered. It offers reliable and secure hosting of your website including Secure Payment Gateways. You can literally sell anything on Shopify, as long as it’s legal of course, from Handcrafted Artifacts to Online Classes, it offers great versatility.

It also gives you the ability to study and analyze customer behavior to get valuable insights into your business. With the in-built Analytics and Reports functionalities, you can learn about your Sales and Customers in great detail. It also allows integrations with plenty of third-party services to help your business grow.

Shopify provides users with multiple plans and pricing to choose from, making it a suitable option for Start-Ups and even Enterprises. The Shopify plans offered are Shopify Lite, Basic Shopify, Shopify, Advanced Shopify, and Shopify Plus. These plans range from $9 per month to $2000 per month. You can have a detailed look at the plan features on the official website.

Key Features of Shopify

Shopify is an all-in-one ECommerce solution for millions of users worldwide. The following features are responsible for its immense popularity:

  • Security and Reliability: It ensures secure hosting of your website with Secure Payment Gateways and SSL (Secure Socket Layer) certificates to encrypt data.
  • App Integrations: It also allows integrations with plenty of third-party services to enhance users’ Sales, Marketing, and Workflow.
  • Analytics and Reporting: The Shopify App store allows access to a wide variety of Marketing Tools, including Email Marketing, Analytics, and Reporting functionalities. You can have an in-depth look at your customer’s behavior and optimize your Return of Investment (ROI) in the best possible way.
  • Shopify Templates: It comes with visually stunning and well-designed themes and templates. You can easily customize your website and make it user-friendly with features such as Product Filters, Live Search, and Drop-Down Menus.
  • 24/7 Customer Support: It has an exceptional Customer Support system that is available 24 hours a day, 7 days a week. You can reach Shopify’s Customer Support via Phone, Email, or Webchat. A multitude of Community Forums and Documentation in the Shopify Help Centre also come in handy.

What is Shopify Website Builder?

Shopify includes everything you need to build your website and start selling online. Shopify Website Builder offers a complete platform for building Online Stores. It lets you build a complete, professional ECommerce Store without writing a line of code.

It doesn’t require any installation as it’s Cloud-based, you can try it free for 14 days. Shopify Website Builder allows customers to easily and quickly manage Shipping Requirements, Payment Settings, and Inventory Tracking.

Its easy-to-use Design Templates let you customize your website, add your products, and accept orders without writing any code in real-time. You can easily integrate shipping with every major carrier available and provide your customers with tracking info for their orders. Transaction details of customers are protected by the same level of security used by banks. Shopify Website Builder is certified Level 1 PCI compliant. Sign up and make your first sale on the same day, it’s that simple.

Now that you have a basic understanding, let’s discuss how you can build your website on Shopify.

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How to Build a Website on Shopify?

It’s time to learn how you can create your Shopify Website. By the end of this article, you will be able to create a website with Shopify Website Builder where you can add your own products, and the customers visiting your site will be able to add your products to their cart, and purchase them from your website. The following steps to work with Shopify Website Builder are listed below.

Step 1: Create an Account on Shopify

To start with, you need an account on Shopify.

Shopify Website Builder: Login
Image Source: Self
  • To create an account, head over to the Sign-Up page and enter your Email address.
  • Click on “Start free trial” and enter the required details. You’ll be required to enter the name of your store, along with your address.
  • After filling in the details, click on “Enter my store” and it will take you to the Admin Page of your store.

You have now successfully created your Account, and your Shopify Website is also created.

Step 2: Customize your Home Page

There is already default content on your website. Now, instead of this default content, you can add your customized content to the home page.

Shopify Website Builder: Homepage
Image Source: www.youtube.com
  • To do that, just click on “Edit home page”. Here, you have the provision to edit all the sections available on your page.
  • Design your home page by adding custom texts and images.

You can also use free Themes to achieve a distinctive look for your Shopify Website and make a lasting impact on the visitors.

Shopify Website Builder: Theme
Image Source: www.themeisle.com/blog
  • To do so, go to the Online Store → Free Theme.
  • You’ll find a lot of options to choose from, click on the “Add” button to add a theme to your store.
  • You can further customize the themes by clicking on the “Customize” button.

Step 3: Add your Products

Once you’ve got your website, you can now start building it. To set up your Shopify Store, you need to add your own products to your site, so that your visitors will be able to purchase them.

Shopify Website Builder: Add Product
Image Source: www.youtube.com
  • From the Admin Page of your site, go to Products → All Products → Add Products.
  • It will take you to the page where you need to add the details about your product. All information related to your products (Pricing, Quantity, etc) that you want to share with your customers goes in here.
  • You can also upload images of the product to describe it better.
  • Once you’re done adding the details of the product, click on “Save“.

You have now successfully added the product to your website! Similarly, you can add any number of products you want to your Shopify Website. You can also add multiple tags to your products under the “Organization” section to help your customers find products easily.

Step 4: Choose a Shopify Plan

To let customers buy products from your website, you first need to choose a plan for your Account.

Shopify Website Builder: Shopify Plan
Image Source: www.youtube.com
  • From the dashboard, go to Home → Select a plan.
  • Now, you will be able to see different Shopify plans as discussed in the introduction section. You can take a look at the offered features and select a plan as per your requirements. 
  • Enter your payment details and click on “Confirm“. 

You have now successfully chosen your plan, and your card will be charged if you continue using Shopify after 14 days.

Step 5: Set-Up Payment Method

In order to allow customers to pay for your products, you need to set up a Payment Method. Shopify allows you to enable a number of Payment Methods for your customers’ convenience.

Shopify Website Builder: Payment Method
Image Source: www.youtube.com
  • From the dashboard, go to Settings → Payments.
  • For Credit Card payments, you can activate “Shopify Payments”. If the Shopify Payments option is not available in your country, you can just scroll down and choose from a list of 100+ third-party providers.
  • Click on any popular Payment Method and enter the business details.
  • Once you’ve entered all the details, click on “Authorize access to this account”.

The payment setup is now complete, and you’ve successfully added a Payment Method to your Shopify Website. Now, when someone buys a product from your site, the money will be credited to the bank account associated with your Payment Method.

You can also add payment options like PayPal, Amazon Pay, or Apple Pay for Non-Credit Card transactions.

Step 6: Make your Shopify Website Visible to Customers

The final step of setting up your Store is to make it available to your visitors.

Shopify Website Builder: Themes
Image Source: www.youtube.com
  • To do so, go back to the dashboard and click on “Online Store”. You can now see that your website is password protected by default, which means your customers can’t see it right now.
  • To make your site visible to your visitors, click on “Disable password”.
  • Uncheck the “Enable password” box under the “Password protection” tab.
  • Save your settings.

Your Shopify Website/Store is now live and visible to your customers. This means anyone who is visiting your site will now be able to buy your products.

Step 7: Get a Custom Domain Name

Shopify assigns a default domain – www.your-store-name.myshopify.com to your store. But you may want a more customized URL for better brand recall in your customers’ minds. You can do this by getting a “.com” domain name. 

Shopify Website Builder: Buy New Domain
Image Source: www.youtube.com
  • To do so, go to  Online Store → Domains → Buy new domain.
  • Enter your desired domain name, check the price and click on “Buy”.

It also allows you to connect a third-party purchased domain name with your store.

Shopify Website Builder: Connect Domain
Image Source: www.youtube.com
  • To do so, click on “Connect existing domain”.
  • Enter your domain name in the space provided and click on “Next”.
  • Click on “Connect automatically” to successfully connect your domain name with the store.
  • To complete adding this domain to your website, just click on “Change primary domain” and select the new domain you purchased.
  • Save your changes.

Your Shopify Website is now live with the new domain name, and you are all set to sell your Products. This is how you can leverage Shopify Website Builder to sell your products.

Conclusion

With quick and easy ways to set up your own website, it’s no wonder that Shopify is the world’s top-rated ECommerce Platform. You now have our Home Page and Products Page ready, your customers can buy any product they want from your site.

This article introduced you to Shopify and its salient features. You were later provided with a detailed guide on how to build a website with Shopify Website Builder. It is quite easy to set up your Online Store on Shopify. But when it comes to tracking and analyzing Customer’s Information especially when your Customer Base becomes large, it becomes a daunting task. This is where Hevo saves your efforts and simplifies the process.

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Hevo Data with its strong integration with 100+ Sources & BI tools such as Shopify (a Free Data Source), allows you to not only export data from sources & load data in the destinations, but also transform & enrich your data, & make it analysis-ready so that you can focus only on your key business needs and perform insightful analysis using BI tools.

Give Hevo Data a try and sign up for a 14-day free trial today. Hevo offers plans & pricing for different use cases and business needs, check them out!

Do you use Shopify? Share your experience of working with Shopify Website Builder in the comments section below.

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