Understanding Importify Simplified 101

Dipayan Mitra • Last Modified: December 29th, 2022


Dropshipping has become one of the most widely used business models across the globe. There are many services and applications available in the market that allow users to dropship products to customers. Importify is one of the best dropshipping applications that can be easily integrated with online eCommerce stores. 

This article will provide a comprehensive understanding of dropshipping and Importify. The article will also mention the key features, pricing, and advantages that users have while using Importify to fulfil their dropshipping needs. Read along to find out in-depth information about Importify.

Table of Contents


  • Understanding of eCommerce business model
  • Basic understanding of Dropshipping

Understanding Dropshipping

Understanding Dropshipping - Importify
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Dropshipping is a Retail Business Model that lets companies list third-party products on their eCommerce websites. Dropshipping allows eCommerce firms to tie up with wholesalers and sell their products online. Companies need not maintain any operational warehouses to sell products as wholesalers take care of the entire package and shipping process on behalf of companies. Users need to forward order details to wholesalers, who then ship purchased items to desired destinations.

Users need to pay wholesale prices to suppliers while having full control over the pricing on their websites. This helps companies to maximize profits. This retail fulfillment model is beneficial for small and medium-sized businesses as they can quickly scale up their operations by selling a wide variety of products on their website without worrying about storage space.

Advantages of Dropshipping Retail Business Model

Few notable advantages of adopting the dropshipping retail business model are as follows:

1) Less Investment 

Setting up a Dropshipping business is very cost-effective when compared to other business models. Dropshipping reduces the infrastructure considerably, allowing companies to kick start their operations with minimum investment. Also, small firms can expand their operations using dropshipping without worrying much about finances. 

2) Wide variety of Products

As Dropshipping connects retail business owners to multiple wholesalers at a global level, companies get the opportunity to sell a wide variety of products on the eCommerce stores. With dropshipping, companies can target a larger audience that increases website traffic by providing them with ample product options. Dropshipping also helps companies to expand their product portfolio to enter new markets. 

3) Increased Profitability 

Companies operating under the Dropshipping model can cut down high overhead costs like packaging, shipping, and storage that helps them increase margins on products. As businesses need to pay wholesale prices to suppliers, they can effectively strategize product pricing on their websites to generate maximum profit. 

4) Highly Flexible and Scalable 

Dropshipping businesses are very easy to manage and can be operated from any part of the world with minimum equipment. Owners only need to have a computer or smartphone with a stable internet connection to manage most of the business operations. It is also highly scalable as most of the operations are done by suppliers. 

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Introduction to Importify

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Importify is a service that allows users to easily import products and automate the Dropshipping process effortlessly. Importify provides all the necessary features that are needed to operate dropshipping businesses. The platform allows users to connect with various suppliers worldwide and add their products to online stores for sale. Moreover, Importify comes with out-of-the-box support for all the major CMS platforms, including Shopify, Wix, Woocommerce, and many others. 

It is an Israel-based B2B Software as a Service providing company that was founded by Moshe Lugasi in the year 2017. Since its launch, it has become one of the most popular dropshipping applications across multiple CMS platforms. With Importify, users can fulfil customer orders in a few minutes, which, if done manually, could take hours. It is a monthly subscription-based service that enables users to import products from Amazon, Ali Express, Alibaba, CJDropshipping, Taobao, Walmart, Banggood, and other reputed suppliers. 

Importify has a respectable rating of 4.8 stars on Wix App Market and a 4.5-star rating on the Shopify App Store. Business owners can save a lot of productive time on a daily basis using Importify as it offers multiple automation solutions for tasks involved in dropshipping. Companies of all scales and sizes can opt for Imporitfy to fulfil their dropshipping needs. Importify also provides online live sessions for users to make them understand the functionalities and capabilities of the platform. 

Key Features of Importify 

Importify offers many unique and robust features that enable users to effectively carry out their sales operations online. Below are a few notable features of Importify. 

1) Semi-automatic Order Fulfilment 

Semi-automatic order fulfilment is a unique feature that automatically lists purchased products on the user’s Importify dashboard as soon as customers make payment. Users can then fulfil orders with just a few clicks, and Importify will automatically select desired product variants and auto-fill the order information section on the supplier checkout page. However, this feature is currently only available for Dhgate, Aliexpress, and Amazon. Considering the utility of this feature, the company might enable it for other suppliers in the near future. To use this feature, users must navigate to the Orders List page from their dashboards and then click on the Order button to fulfil desired orders.  

2) Unmatched Product Research 

Importify provides a one-of-a-kind feature that lets users spy on other Shopify stores to find the best products to sell on their eCommerce store. This feature completely omits the product research process that saves a lot of productive time for users and also helps them pick the right product for their websites. The feature is called Research Product System and allows users to find the best-selling products in various industries, including apparel, fashion, electronics, jewelry, beauty, toys, pets, watches, and many more. 

3) Change Suppliers at ease  

While using Importify, users can effortlessly change suppliers for existing products and add them to their websites. To use this feature, users have to navigate to the supplier’s product page and click on the Add button. Then click on the Override Option and select the desired product. Lastly, click on Override to change the supplier. 

4) Enhanced Product Customization 

Importify allows users to customize product details, including descriptions, images, titles, prices, and more, according to their business needs. With this feature, users can effectively plan their marketing and sales strategies. Customization capabilities also ensure that users can better optimize their websites to increase their search ranking across various search engines, which helps them increase online visibility for maximizing website traffic. 

5) Price Markup System

Users can set up pricing rules using Importify while importing products from suppliers. Following are the three types of price markup calculations available on Importify. 

  • Multiplier Price Markup – This feature lets users multiply the original price of imported products by percentage. 
  • Price Markup by Amount – This feature allows users to add fixed amounts to the actual cost of imported products. 
  • Price Cent Value – While using Importify, users can adjust and set various cent values for products they are selling on their online stores. For example, if the price of a product is $15.42, users can effortlessly change it to $15.99 by setting the cent value. 

6) Shopify to Shopify Import

This is a unique feature developed by Importify that allows users to seamlessly import products from another Shopify store and add them to their Shopify stores. This feature is currently available on Firefox, so users need to download Firefox and install the Importify extension for Firefox to enjoy the benefits of this feature. 

Advantages of Importify

Importify gives its users various advantages over its competition. Few notable Importify benefits of Importify are as follows:

1) Better Compatibility

One of the significant advantages of Importify is that it comes with Out-of-the-box Integration Support for most of the popular CMS platforms. Users can effortlessly connect Importify to their eCommerce stores built on Shopify, Wix, WooCommerce, and Jumpseller.  

2) Huge Number of Suppliers 

Users get access to import products from over 30 suppliers worldwide using Importify. The major advantage is that almost all the suppliers are available for users who have subscribed to the basic plan of Importify. Some notable suppliers available for all subscription plans include Flipkart, Alibaba, Geekbuying, Gearbeat, Snapdeal, Overstock, Tomtop, Allstarhealth, Shein, Emmacloth Shopee, Rubyimports, and Bonanza.

3) Better Customer Support

Importify provides outstanding customer support to its users through multiple channels. Users can easily reach out to Importify using the official website or Facebook page to get assistance for any platform-related query that makes it a user-friendly platform. 

Pricing of Importify 

Importify has priced its product very competitively when compared to other similar platforms available in the market. Importify offers three monthly subscription plans for users to choose from. The subscription plans start from $14.95 per month and go up to $37.95 per month. 

The top of the tier subscription allows customers to use the semi-automatic order fulfillment feature and provides access to some of the most famous suppliers like AliExpress and Amazon. Importify also offers 14 days free trial for users to better understand the platform’s functionalities before making a purchase. 

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In this article, you have learned about Importify. This article also provided information on Dropshipping, its advantages, Importify, its key features, advantages and pricing.

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