Webflow HubSpot Integration: 8 Easy Steps

Muhammad Faraz • Last Modified: February 13th, 2023

Webflow helps you to add and manage documents in Webflow at ease. On the other hand, HubSpot CRM syncs your contact data, manages your deal flow, and automates your entire sales pipeline. With Webflow HubSpot integration, you can do much more than these tools can do individually.

In this blog, you will be introduced to Webflow and HubSpot followed by a detailed step-by-step tutorial on Webflow HubSpot integration. The two important aspects of creating and testing zap are discussed in the Webflow HubSpot integration.

Table of Contents

Introduction to Webflow

Webflow is a new approach to web development. Webflow allows designers to create great, bespoke websites using only their imagination and no coding. Webflow transforms the power of code into a visual canvas, allowing you to build whatever you can imagine. This means that whatever you’re trying to create, Webflow has the power and control you’ll need to create something truly unique. Consider the HR startup Lattice, which uses Webflow to build and maintain its entire website.

Webflow’s UI corresponds to HTML and CSS controls, with your elements (e.g. div blocks, links, and text) on the left and CSS style controls on the right. This implies you’ll utilize mental models similar to those used when writing CSS in a code editor when building in Webflow.

Webflow HubSpot: Webflow page
Image Source: webflow

Introduction to HubSpot

Webflow HubSpot: HubSpot logo
Image Source: HubSpot

Hubspot is a dashboard and reporting tool that acts as a single source of truth for all of your marketing, sales, and customer support data. The following things are simple to complete on Hubspot:

Build custom dashboards and reports in seconds.

Growing businesses require speedy responses to one-time inquiries. When you have to rely on spreadsheets for all of your reporting or wait for assistance from an analyst every time you need a new report, that’s a hefty order. 

Create up to 300 dashboards to bring your team together.

Flexible dashboards consolidate various reports onto a single canvas, allowing everyone to focus on the most important indicators. Build high-level executive dashboards quickly, set up dashboards to enable team members to track progress toward their goals, and personalize the layout with drag and drop. You may quickly get started with pre-built marketing, sales, and service dashboards based on typical use cases using the dashboard template library.

Simplify Data Analysis with Hevo’s No-code Data Pipeline

Hevo Data, a No-code Data Pipeline helps to load data from any data source such as Hubspot, Klaviyo, Databases, SaaS applications, Cloud Storage, SDKs, and Streaming Services and simplifies the ETL process. It supports 100+ data sources (including 30+ free data sources like Hubspot ) and is a 3-step process by just selecting the data source, providing valid credentials, and choosing the destination. Hevo not only loads the data onto the desired Data Warehouse/destination but also enriches the data and transforms it into an analysis-ready form without having to write a single line of code.


Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different BI tools as well.

Check out why Hevo is the Best:

  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  • Minimal Learning: Hevo, with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
  • Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
  • Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
  • Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.

Webflow Hubspot Integration

HubSpot is one of the best out there for capturing and tracking inbound marketing and sales. You can use them exclusively here at Webflow. But how do you capture leads from a form on Webflow, and bring them into HubSpot so you can track the sales process with customers that fill out a form? In this article on Webflow HubSpot integration you understand two things:

  1. Creating Zap for Webflow HubSpot integration
  2. Testing Zap for Webflow HubSpot integration

Webflow Hubspot Integration: Creating Zap

For Webflow HubSpot Integration, you need to know how to create a Zap. Zap is the thing that captures a form submission in Webflow and automatically creates a new contact- a new lead in HubSpot.The steps involved in creating Zap in the process of Webflow HubSpot Integration are discussed below.

Step1: First of all, you will have to sign up in zapier (OR log in to zapier if you already have an account), and then you must create a new zap. 

Webflow HubSpot: home page of zap
Image Source: self

Step2: In Zap, you will find a trigger event and a result. Trigger event tells that when this happens, do something that is the result. In the trigger event first, select the app and event. For this time you choose Webflow as shown below and then choose an event like form submission or new order and so on.

Webflow HubSpot: submission form of zap
Image Source: self

Step3: The Webflow site and a trigger event are going to grab that form submission. Now, use submissions on that form to trigger this whole thing. For this, Connect it to your account. If you have not set up Zapier before, you will be prompted to connect to your Webflow account.

Webflow HubSpot: sign in to workflow page
Image Source: self

Step4: Click on “Sign in to Webflow”. Then choose your project.

Webflow HubSpot: request to permission page
Image Source: self

Step5: Once you connect your Webflow account you will see the option to select your site i.e. your project in Webflow. You will see the form name. If you have multiple forms, you can choose the one you want from the dropdown. 

Webflow HubSpot: space to customize submission
Image Source: self

If it shows some error like “Darn, we didn’t find any get form names in your account”, then two important things you need for this to show up properly. 

The form name in the Webflow Designer (you can get to this by opening the form settings) needs to match whatever it is you are selecting in Zapier from the dropdown there. The second thing you need to have: the form needs to have at least one submission. After you do that, you can refresh in Zapier and your form should show up. Zapier will prompt you to test and review this part. 

Step6: Once you do that, you will see a sample form submission. 

Webflow HubSpot: overview of final data
Image Source: self

Step7: Now you have to quickly add the result. This is what happens when a form submission is triggered. Then, Connect to Hubspot.

Webflow HubSpot: entering HubSpot as destination
Image Source: self

You will need a very specific result here – Zapier calls it an “Action Event.” Let’s say you want a form submission to create or update our contact. If you have multiple HubSpot accounts, make sure you are selecting the right one. Make sure you are selecting the account connected to the website you are wanting to integrate. Good way to do it is to check that the account numbers match (this is what’s technically referred to by HubSpot as a Hub ID). But make sure there’s a match between the field in Zapier and from the dropdown in Hubspot as shown below:

Webflow HubSpot: entering HubSpot account details
Image Source: self
Webflow HubSpot: checking HubSpot account ID
Image source: youtube

If they don’t match, or this part is not working correctly, reach out to Zapier and they can help you get this properly configured. After confirming it click on continue.

Step8: The next part looks like a lot but it is very straightforward. All you need to do is to connect each of the fields you see here in Zapier to the form fields you already have in Webflow.

Webflow HubSpot: Customize update contact page
Image Source: self
Webflow HubSpot: contact sales page
Image source: youtube

You can test and review here, too and that will send a sample template i.e. a fake contact right to HubSpot.  

Webflow Hubspot Integration: Testing Zap

To test the Webflow HubSpot integration, You will fill out a sample submission on our published site i.e. the one we connected to zapier. When you submit the fake form submission, you will go over to HubSpot and make sure the contact information shows up there. There might be a bit of delay, and if it doesn’t show up, reach out to zapier directly and they can help you get this process properly configured. 

This is capturing new contacts (new Leads) from a Webflow and passing them to HubSpot.


In this blog post, you have learned the main features of Webflow and HubSpot and in-depth knowledge of Webflow HubSpot integration. If you want a good CRM, then you may get started with the HubSpot free plan. But, if you are looking for more advanced features, then you can go for a paid plan or Hevo too to pull data into your systems.

While using the Webflow HubSpot integration is insightful, it is a hectic task to Set Up the proper environment. To make things easier, Hevo comes into the picture. Hevo Data is a No-code Data Pipeline and has awesome 100+ pre-built Integrations that you can choose from.

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Hevo can help you Integrate your data from numerous sources like Hubspot for free and load them into a destination to Analyze real-time data with a BI tool such as Tableau. It will make your life easier and data migration hassle-free. It is user-friendly, reliable, and secure.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

Share your experience of learning about the Webflow Hubspot Integration in the comments section below

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