Webflow Shopify Integration: 6 Easy Steps

• October 19th, 2021

Integrating Shopify and Webflow allows you to use Dynamic Embeds and add Shopify Widgets that help you add different products from your Shopify Store to your Webflow website. Hence, Webflow Shopify Integration allows you to develop a unique eCommerce store without relying on a Shopify template. 

Weblflow is a robust DIY website builder that houses a flexible feature set comparable to modern Content Management Systems such as WordPress. Shopify is a popular eCommerce platform that runs millions of websites around the world. It’s ideal for building all kinds of online stores, regardless of their complexity, size or industry specialization.

This article will provide you with an in-depth understanding of how to set up your Webflow Shopify Integration effortlessly in just six easy steps. It will also help you gain a holistic understanding of what Webflow & Shopify is all about, along with some key features of each of them! Read along to find out more and get started with Webflow Shopify Integration.

Table of Contents

Introduction to Webflow

Webflow Shopify Integration - Webflow logo
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Webflow is a sophisticated Cloud Website Builder aimed mostly at web designers and agencies. As a result, the system provides a more intelligent approach to website construction. When working with the platform, coding abilities and some prior web design experience are also advantageous. This isn’t to say that inexperienced users won’t be able to use the system. It’s just that they may require more time and patience to fully study and master its feature set.

The system is similar to popular Content Management Systems because of its non-complicated web design approach and website construction procedure. Users can now create high-quality professional projects for both business and non-commercial purposes without having to hire third-party web developers.

In 2012, Webflow was initially presented to the market. According to recent statistics, the number of live websites developed using the platform has surpassed 121,262 projects, and the total number of system subscribers has surpassed 231,735. This figure continues to rise on a regular basis.

Key Benefits of Webflow

  • Self-Coded: You can simply drag and drop the well-coded, completely responsive HTML elements into the canvas, position them where you want them, and style them using familiar visual tools.
  • Responsive Design: All you need is a single press to see a fully reflowed tablet version of your design as well as the smartphone landscape/portrait.
  • CMS Auto Update: Bug fixes, UX tweaks, new features, and other enhancements are always being worked on. These are delivered automatically by the vendor itself.
  • Easier to Visualise Concepts: Create interactions and animations with the same tool you use for the rest of your website design – No Code, No GIFs, No explaining your concept to a developer required.

Introduction to Shopify

Webflow Shopify Integration - Shopify logo
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Shopify is a well-known eCommerce platform that allows users to create and operate a variety of online businesses, ranging from small ventures to feature-rich online hypermarkets. Owing to its Versatility, Functionality, and Reasonable Price Policy, the platform has established itself as the leader in the eCommerce sector. This allows users to get the most out of the system’s Performance and Versatility.

Shopify has a plethora of apps for adding new features to your store. Page builders, review apps, subscription applications, inventory management and connectivity with other channels like Amazon are just a few of the features available. All of them can be found in the Shopify App Store.

Shopify’s tools and services, which include Payment Gateways, Shipping, Marketing, and Customer Involvement, allow users to easily grow their enterprises.

Shopify’s built-in functionalities can be used to evaluate Customer Data. Organizations, on the other hand, must keep this information in a database since it allows them to combine other organizational data with Shopify to gain deeper insights. This enables businesses to go beyond Shopify’s Analytics restrictions by utilizing the power of a full-fledged Database (or, in some circumstances, a Data Warehouse).

Key Benefits of Shopify

  • Simple Setup: Shopify allows businesses to easily launch an online store without needing to invest in servers or other infrastructure.
  • Security and Reliability: Every organization handles sensitive and financial data from clients, hence, security is a critical domain. Shopify offers best-in-class security and ensures that your customer data remains safe always.
  • Affordable Plans: To meet the budgets of sellers, Shopify offers three plans: Basic Shopify, Shopify, and Advanced Shopify.
  • Digital Marketing: Shopify SEO tools and product reviews are all part of Shopify’s Advanced Marketing Tools, which enable firms to sell their products more successfully.

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A fully managed No-code Data Pipeline platform like Hevo Data helps you integrate and load data from 100+ Different Sources (40+ Free Data Sources) like Shopify to a Data Warehouse or Destination of your choice in real-time in an effortless manner. Hevo with its minimal learning curve can be set up in just a few minutes allowing the users to load data without having to compromise performance.

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It helps transfer data from Shopify to a destination of your choice for free. Its strong integration with umpteenth sources allows users to bring in data of different kinds in a smooth fashion without having to code a single line. 

Check out some of the cool features of Hevo:

  • Completely Automated: The Hevo platform can be set up in just a few minutes and requires minimal maintenance.
  • Connectors: Hevo supports 100+ Integrations to SaaS platforms like Shopify, files, Databases, analytics, and BI tools. It supports various destinations including Google BigQuery, Amazon Redshift, Snowflake Data Warehouses; Amazon S3 Data Lakes; and MySQL, SQL Server, TokuDB, DynamoDB, PostgreSQL Databases to name a few.  
  • Real-Time Data Transfer: Hevo provides real-time data migration, so you can have analysis-ready data always.
  • 100% Complete & Accurate Data Transfer: Hevo’s robust infrastructure ensures reliable data transfer with zero data loss.
  • Scalable Infrastructure: Hevo has in-built integrations for 100+ sources (including 40+ Free Sources) such as Shopify that can help you scale your data infrastructure as required.
  • 24/7 Live Support: The Hevo Team is available round the clock to extend exceptional support to you through chat, email, and support calls.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  • Live Monitoring: Hevo allows you to monitor the data flow so you can check where your data is at a particular point in time.
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Steps to Set up Webflow Shopify Integration

Here are the simple steps involved for Webflow Shopify Integration:

Webflow Shopify Step 1: Register for a Shopify Account

First, you’ll need a Shopify account and a few things to sell to get this up and running on your website. After that, you’ll be ready to move on to step 2.

Webflow Shopify Step 2: Create a Webflow Collection for your Products

To store your products, you’ll need to establish a Webflow Collection. In this example, you’re going to make a Products Collection with the following fields:

  • The Cost (Number Field)
  • A Short Description (Rich Text Field)
  • Detailed Description (Rich Text Field)
  • Product ID (Plain Text Field)
  • Product Component (Plain Text Field)
  • Unique Identifier
  • Thumbnail Image (Image)

Webflow pulls in the proper product for each Collection Item by using the Product ID and Product Component as “Unique identifiers” for your Shopify products.

Webflow Shopify Integration - Crerating Collection
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Webflow Shopify Step 3: Add your Shopify Products to the Mix

Simply add your products to the Collection you just created in step 2, using the steps below to locate the Product Handle and Product Component for each item.

  • Obtain the Product ID as well as the Product Handle.
  • For each of your items, the Name, Product ID, and Product Handle serve as Unique Identifiers. You’ll get them from the embed code that Shopify generates for each item.

Here’s how to generate your Shopify Embed Code for the Webflow Shopify Integration:

  • In the left-hand navigation of your Main Dashboard, click the Buy Button.
  • Choose a Product.
  • Click Generate Embed Code (You can use the Buy Button Only option.)
Webflow Shopify Integration - Generating embed code
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Go through the embedded code generated by Shopify and locate the Product ID and Product Component as follows:

Webflow Shopify Integration - Locating Product ID and ProducT Component

Webflow Shopify Step 4: Add an Embed Component to your Collection

Dynamic Embeds only work with Dynamic Content, so you need a Collection Page or a Collection List to hold your embed for the Webflow Shopify Integration.

Webflow Shopify Integration - Adding Embed code
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For this example, you can use a Collection List. Adding your Embed to a Collection Page is a similar process.

So to get started, drop an Embed Component into a Collection List that you’ve designed for your Products, placing it where you want the Buy Button to be.

Webflow Shopify Step 5: Take the Embed Code from Shopify

Webflow Shopify Integration - Shopify's embed code
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Now it’s time to retrieve the Shopify Embed Code by following the identical procedures in step 3 to find the Unique IDs. You can paste the code into the Embed you just created in Step 4 you’ve copied it to your clipboard.

Webflow Shopify Step 6: Replace the Unique IDs with New Ones

Webflow Shopify Integration - Replacing Unique ID
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Now you need to change the Product Component and Product ID fields in the Dynamic Embed with your Collection fields to link each Buy button to a different product.

Simply choose the Product Component (which displays twice) and Product ID values, then click +Add Field to change the content with our own values.

Your Webflow Shopify Integration is now complete!

Understanding the Benefits of Webflow Shopify Integration

Webflow Shopify Integration is able to maintain and build new functions on the Customer’s Website extremely quickly and inexpensively allowing you and your customers to save money in the long run.

Not only is Performance prioritized, but also Functionality and, most importantly, the Customer Experience. Webflow Shopify Integration has already been able to employ this combination of technologies with your customers multiple times and has always been able to enhance conversion rates and thus Sales.


This article provided you with an easy step-by-step guide to help you set up Webflow Shopify Integration in no time! In addition, it introduced you to the fantastic benefits of integrating your Shopify Store with Webflow. It also provided you with an in-depth understanding of both platforms, along with a detailed list of features these platforms have in store for you.

You might wish to take your business growth a step further after learning about the Webflow Shopify Integration by employing Data Analytics techniques on your Salesforce data. This will necessitate the deployment of different complex ETL techniques to transfer data from Salesforce to a Data Warehouse.

Extracting complex data from Shopify, and numerous other platforms can be challenging & require immense engineering bandwidth, and this is where Hevo saves the day!

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Hevo Data, a No-code Data Pipeline, provides you with a consistent and reliable solution to manage data transfer between a variety of sources such as Shopify, and a wide variety of Desired Destinations with a few clicks.

Hevo Data with its strong integration with 100+ Data Sources (Including 40+ Free Sources like Shopify) allows you to not only export data from your desired data sources & load it to the destination of your choice, but also transform & enrich your data to make it analysis-ready so that you can focus on your key business needs and perform insightful analysis using BI tools. It helps transfer data from Shopify to a destination of your choice for free.

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Share your experience of understanding Webflow Shopify Integration in the comment section below!

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