WooCommerce Facebook Integration: 2 Easy Steps

on Data Integration, e-commerce, facebook, Marketing, Sales, social media marketing, Tutorials, WooCommerce, WooCommerce Sales Dashboards • December 1st, 2021 • Write for Hevo

WooCommerce Facebook Integration FI

Today, having an online business can help you reach a broader audience. However, adding an E-Commerce website to an existing business or launching a new online store might pose a number of obstacles. To simplify the process of creating and managing an online store and attracting more customers, you may use the WooCommerce Facebook Integration.

WooCommerce is an open-source WordPress E-Commerce plugin that allows businesses to quickly set up an online store to sell their products. It provides a lot of customizability and can handle all of the basic needs of an E-Commerce site. On the other hand, Facebook is one of the world’s most popular Social Networking platforms. With WooCommerce Facebook Integration, you can drive more traffic to your online store and increase sales.

This article will guide you through the process of setting up WooCommerce Facebook Integration using 2 simple steps. It will provide you with a brief overview of WooCommerce and Facebook with their key features. You will also explore the benefits of setting up WooCommerce Facebook Integration in further sections. Let’s get started.

Table of Contents

Prerequisites

You will have a much easier time setting up your WooCommerce Facebook Integration if you have gone through the following prerequisites:

  • An active WooCommerce account.
  • An active Facebook account.
  • An active WordPress account.

Introduction to WooCommerce

WooCommerce
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WooCommerce is a free and open-source WordPress plugin that offers essential E-Commerce functionalities like Product Analytics, Checkout, Add to Cart, and more. Owing to its user-friendly interface, you can create and customize your online store in only a few clicks. Over 90% of WordPress-based E-Commerce sites make use of the WooCommerce plugin. Furthermore, plenty of WooCommerce themes are available for purchase from different template vendors and marketplaces.

WooCommerce Analytics is a new Reporting and Data Analysis feature. It has added new reports, segmenting tools, advanced filtering, and the option to download data as CSV (Comma Separated Value), as well as a Dashboard that can be customized to track all of a website’s critical metrics. The elegant Dashboard and Reporting features also provide you with a clear picture of your company’s sales and growth.

Furthermore, with every new release of WooCommerce, its comprehensive documentation for all of your queries is updated. You may also use the WooCommerce mobile app to remotely access your website and customize your online store.

Key Features of WooCommerce

WooCommerce has simplified the process of selling products and services online for any business. Let’s explore some of the key features of WooCommerce:

  • SEO Friendly: Excellent SEO (Search Engine Optimization) is required to build a successful online business. Since WooCommerce is a WordPress plugin, by default, it offers excellent SEO capabilities and adds value to your website.
  • Easy Integration: WooCommerce can easily integrate with major Advertising services and Data Analysis tools to efficiently execute your Marketing Campaigns.
  • Security: The WooCommerce development team works closely with security professionals to guarantee best-in-class data security.
  • Dynamic Pricing: WooCommerce automates the process of calculating tax rates and shipping costs based on the customer’s location. Thus, enabling dynamic pricing for its customers.

To know more about WooCommerce, visit this link.

Introduction to Facebook

Facebook
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Facebook is a popular Social Networking site that allows users to share pictures, leave comments, chat live, watch short-form videos, promote their businesses, and many others. It was originally created by Mark Zuckerberg for college students in 2004 when he was pursuing his undergraduate degree at Harvard University. Anyone with a valid Gmail id may simply register a Facebook account and begin sharing pictures, posts, and even messages over the internet.

Today, Facebook has over 1 billion users worldwide who can connect to share their views and social updates, as well as interact with others online. Recently, Facebook has also acquired WhatsApp and Instagram, allowing users to access content from both platforms. 

Key Features of Facebook

Facebook is one of the popular Social Media platforms in the market. Let’s explore some of the key features of Facebook:

  • News Feed: It is the primary feature that lets Facebook offer its users the contents that have been shared on the network by other users. Every time you browse the News Feed, Facebook selects a limited number of updates based on your interests and presents them to you.
  • Timeline: It’s an additional feature that allows you to view the history of your previous activities on the platform. You may also choose who among your friends and the broader public on Facebook has access to that information.
  • Facebook Messenger: It is a free mobile messaging tool that may be used for instant chatting, sharing pictures, videos as well as for group chats.
  • Post Contents: Facebook allows you to share both personal and business content. You can easily share pictures, videos, links, texts, and other media with your friends.

To know more about Facebook, visit this link.

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Hevo takes care of all your data preprocessing needs required to set up the integration and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination.

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Steps to Set Up WooCommerce Facebook Integration

Now that you have a basic grasp of both technologies let’s try to understand the procedure to set up WooCommerce Facebook Integration. You can easily set up this integration using the “Facebook for WooCommerce” plugin. This plugin connects your WooCommerce store to Facebook, thus making it easier for the customers to discover your E-Commerce store.

Below are the steps you can follow to set up WooCommerce Facebook Integration:

Step 1: Log In to WooCommerce and Install the Facebook for WooCommerce Plugin

The first step in setting up WooCommerce Facebook Integration is to log in to your WooCommerce account and navigate to the Facebook for WooCommerce page on WordPress. Now, you can follow the below-mentioned procedures to install Facebook for WooCommerce plugin:

  • Select Plugins from the sidebar menu and then click on Add New as shown below.
WooCommerce Facebook Plugin
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  • Select Upload Plugin.
  • Click on Choose File and then select the Facebook for WooCommerce.zip file.

Note: In case you have not downloaded the Facebook for WooCommerce.zip file, you can download it using the given link (https://wordpress.org/plugins/facebook-for-woocommerce/)

  • Select Install Now.

Step 2: Activate the Facebook for WooCommerce Plugin

After you have successfully installed the plugin, you can follow the below-mentioned procedures to activate the installed plugin.

  • Click Activate plugin as shown below.
Activate Plugin
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  • Choose Marketing from the sidebar menu, then select Facebook as shown below.
Get Started with Plugin
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  • Select Get Started.

With this, you have successfully set up your WooCommerce Facebook Integration. It’s as simple as that.

Benefits of Setting Up WooCommerce Facebook Integration

Some of the benefits of setting up WooCommerce Facebook Integration include:

  • WooCommerce Facebook Integration enables you to connect your WooCommerce catalog with Facebook, allowing customers to browse your products and run product-based advertisements from your Facebook Page.
  • WooCommerce Facebook Integration enables you to purchase Facebook and Instagram ads directly from your WooCommerce account. You may also design your ad, choose your targeting and placement, and pay for it all using WooCommerce.
  • With WooCommerce Facebook Integration, you can use Facebook Messenger to answer customer queries, provide support, track deliveries, and many more. It also allows you to continue a conversation with a customer even after they have left your website.
  • Installing the Facebook Pixel to support retargeting advertisements, finding new customers, and tracking ad effectiveness is simple with WooCommerce Facebook Integration.

Conclusion

In this article, you learned how to set up WooCommerce Facebook Integration. It also gave an overview of WooCommerce and Facebook with their key features. You also learned about the benefits of setting up this integration. You can now create your WooCommerce Facebook Integration to leverage the benefit of both these platforms in one place.

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Businesses can use automated platforms like Hevo Data to set the integration and handle the ETL process. It helps you directly transfer data from WooCommerce, Facebook (For Free), Data Warehouse, Business Intelligence tools, or any other desired destination in a fully automated and secure manner without having to write any code and will provide you with a hassle-free experience.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand. You can also have a look at the unbeatable pricing that will help you choose the right plan for your business needs.

Share your experience of setting up WooCommerce Facebook Integration in the comments section below!

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