An article from Financial Post claims that Google processes 63,000 queries each second, and Google Ads appears on the majority of search results pages. Google Ads is an exceptionally successful means of sending relevant, qualified visitors to your website at precisely the right time, when people are searching for the items or services your company provides. On the other hand, WooCommerce is a free WordPress Plugin that is generally used to create a small or large size E-Commerce store. However, to be successful, you must measure conversions and other user activity to better understand customers’ behavior and what they desire. This is where WooCommerce Google Ads Conversion Tracking comes to your aid.
WooCommerce Google Ads Conversion Tracking is a useful tool for determining how successful your ad campaign is in producing Leads, Sales, E-Mail Links, and other important business activities. It helps you to see which aspects of your campaign are doing well and which are not, so you can adjust your Bids, Ad Content, and Keywords accordingly.
This article will introduce you to WooCommerce and Google Ads. It will further elaborate on the fact that these are one of the key components for any E-Commerce store. It will also provide you with a step-by-step manual guide to set up WooCommerce Google Ads Conversion Tracking. Furthermore, it will also provide you with a list of advantages and disadvantages of setting up WooCommerce Google Ads Conversion Tracking.
Table of Contents
Prerequisites
Listed below are the prerequisites of setting up WooCommerce Google Ads Conversion Tracking:
- A WordPress account with administrator privileges.
- A Google Ads account with administrator privileges. You can sign up for Google Ads using your official Google account.
- An E-Commerce store with WooCommerce (3.0 or higher).
- PHP version (5.2.4 or higher).
- MySQL Workbench (5.0 or higher).
Introduction to WooCommerce
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WooCommerce is a Free WordPress E-Commerce Plugin from Automattic (the same company that owns WordPress). It simply enables you to create an online store using WordPress. It transforms the normal WordPress operating system into an E-Commerce store with full functionality.
WooCommerce gives you the ability to sell any product or service on your website in a simple and cost-effective manner. You can use WooCommerce to do things like sell products (both digital and physical), accept secure payments, manage inventory, and sort taxes on different products automatically.
Key Features of WooCommerce
Some of the key features of WooCommerce are listed below:
- Open Source: WooCommerce is a completely open-source platform that is managed entirely on GitHub. This allows anyone to work with the code of WooCommerce i.e. modify the code for adding features or enhancing the performance of the plugin as a whole.
- Customizable: One of WooCommerce’s biggest benefits is its flexibility to undergo modifications in the most critical situations like handling traffic, payment gateways, etc. With WooCommerce Plugin, you can almost every aspect of your website can be customized to match your brand goals. You have complete control over your website, from the login page to the payment page.
- Multiple Payment Gateways Integration: WooCommerce supports more than 100 payment gateway options for your E-Commerce store, including some of the most popular payment gateways like Square, PayPal, Apple Pay, Stripe, etc. You can seamlessly integrate with these payment gateways, and receive notifications as per your settings.
For more information on WooCommerce, click here.
Introduction to Google Ads
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Google Ads, in simple terms, is a Paid Online Advertising platform developed by Google. Google Ads algorithm is developed in such a way that it allows you to advertise and promote your products/services as soon as a user hits a relevant search. It also provides you the tools to boost leads and sales, if incorporated properly. The basic principle of Google Ads remains the same i.e. when users search for a term, the results of their query appear on a SERP (Search Engine Results Page).
The working of Google Ads primarily focuses on keywords. You need to select a list of phrases that are related to your advertisement and are most likely to be used by your targeted customers while looking for their product. You then bid on these terms where each bid is based on how much you are willing to pay for a Google user your ad. Which Google Ads will be displayed on the SERP (Search Engine Results Page) are determined by this bid, as well as a Quality Score provided by Google (based on the quality of your proposed ad). This is typically termed as Pay-Per-Click or PPC.
Key Features of Google Ads
Some of the key features of Google Ads are listed below:
- Customizable Bids: You may adjust your bids in Google Ads based on various factors such as the time of day, the day of the week, the devices people use to see your ads, viewer ages, genders, locations, and so on. You also have an option to exclude certain groups from these locations as per your requirements.
- Humongous Customer Base: According to the data collected by Internet Live Stats, it has been estimated that Google handles 1.2 trillion searches every year (3.5 billion searches every day) which turns out to be more than 75% of the Global Search Share.
- Improve Quality Scores: Your location and bid are determined by your Quality Scores. Even if you bid considerably higher than your competitors, having mid to low quality ratings may indicate that you’re still trying to get traction in the Ad Block. Generally, Quality Scores are determined by 3 areas viz. Ad Relevance, Landing Page Experience, and Expected Click-Through Rate (CTR). With Google Ads, you can keep track of your Quality Score and improve it in the process.
For more information on Google Ads, click here.
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Steps to Set Up WooCommerce Google Ads Conversion Tracking
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In this section, you will use WooCommerce Conversion Tracking Plugin to set up the WooCommerce Google Ads Conversion Tracking. Follow the steps given below to set up WooCommerce Google Ads Conversion Tracking:
Step 1: Install WooCommerce Google Ads Conversion Tracking Plugin
Follow the steps below to install WooCommerce Google Ads Conversion Tracking Plugin:
- Log in to your WordPress account and go to the “WordPress Admin” panel.
- Go to Plugins > Add New and search for “WooCommerce Conversion Tracking”.
- Click on the “Install Now” button as shown in the image below.
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- Once the installation is complete, click on the “Activate Plugin” button.
- After successful activation of the plugin, you will notice the “Conversion Tracking” menu on the left side panel as shown in the image below.
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Step 2: Fetch the Google Ads Account ID
Follow the steps below to fetch the Google Ads Account ID:
- On a new tab log in to your Google Ads account.
NOTE: Do not close the WordPress Admin page. You need to add the Google Ads Tracking ID that you will fetch from this step. - Navigate to Tools and Settings > Measurement > Conversions.
- Select the conversion type that you want to track from the given options viz. Website, App, Phone calls, and Import as shown in the image below.
- NOTE: Although you can track multiple actions at once, you can only set up one conversion at a time.
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- Create a conversion action and select category, conversion name, and value (as per your business requirements) for the option that you chose in the last step.
- In the next window, you will be given 3 options for “Tag Setup”. Choose the one necessary for your E-Commerce store.
- Now, scroll down to the “Google Site Tag” option where you find the “Google Conversion Tracking ID” as shown in the image below. Copy-Paste it some safely. You’ll require this to add to the WordPress Admin dashboard.
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Step 3: Add Google Ad Tracking ID to WordPress Dashboard
Go back to the WordPress Admin Dashboard (left in step 1) and navigate to the “Conversion Tracking” menu. Paste the Google Ad Tracking Code into the “Account ID” field as shown in the image below.
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Click on the “Save Changes” button once you are done with it.
That’s it! You have successfully set up WooCommerce Google Ads Conversion Tracking for your E-Commerce store. Now, create your first Google Ad and deploy it to boost your sales.
Advantages of WooCommerce Google Ads Conversion Tracking
Listed below are some of the major advantages of setting up WooCommerce Google Ads Conversion Tracking for your E-Commerce store:
- With WooCommerce Google Ads Conversion Tracking, you can seamlessly track all your Leads and Customers’ behavior and create personalized ads to capitalize on these patterns.
- WooCommerce Google Ads Conversion Tracking also allows you to keep track of your campaign’s Return on Investment (ROI).
- WooCommerce Google Ads Conversion Tracking provides you with the right tools to analyze your sales and deduce the items/products that are most popular with your target market. This helps you create focused Marketing strategies.
- With WooCommerce Google Ads Conversion Tracking, you can easily perform A/B Testing to determine the track for generating Leads.
Disadvantages of WooCommerce Google Ads Conversion Tracking
Listed below are some of the major disadvantages of setting up WooCommerce Google Ads Conversion Tracking for your E-Commerce store:
- The entire process of setting up WooCommerce Google Ads Conversion Tracking for your E-Commerce store is manual and requires periodic integration. This is a hectic process when the quantity of the Ads that you are creating in a time period is increasing rapidly.
- Conversion Tracking generally uses Cookies to track their customers’ behavior and so does WooCommerce Google Ads Conversion Tracking. If a customer removes all the Cookies then you can track him/her anymore. This also goes for the situation where your customer is setting up the Cookies for a limited time frame and comes after that time frame.
Conclusion
This article introduced you to WooCommerce and Google Ads. It further elaborated on how they are one of the key components for any E-Commerce business. The article also provided a comprehensive step-by-step guide on how to set up WooCommerce Google Ads Conversion Tracking for your business model. Furthermore, it provided you with a list of advantages and disadvantages of WooCommerce Google Ads Conversion Tracking.
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Share your experience of setting up WooCommerce Google Ads Conversion Tracking in the comments section below!