Setting Up WooCommerce Google Ads Conversion Tracking: 3 Easy Steps

on Google Ads, Tutorials, WooCommerce • December 10th, 2021 • Write for Hevo

WooCommerce Google Ads Conversion Tracking - Featured image

An article from Financial Post claims that Google processes 63,000 queries each second, and Google Ads appears on the majority of search results pages. Google Ads is an exceptionally successful means of sending relevant, qualified visitors to your website at precisely the right time, when people are searching for the items or services your company provides. On the other hand, WooCommerce is a free WordPress Plugin that is generally used to create a small or large size E-Commerce store. However, to be successful, you must measure conversions and other user activity to better understand customers’ behavior and what they desire. This is where WooCommerce Google Ads Conversion Tracking comes to your aid.

WooCommerce Google Ads Conversion Tracking is a useful tool for determining how successful your ad campaign is in producing Leads, Sales, E-Mail Links, and other important business activities. It helps you to see which aspects of your campaign are doing well and which are not, so you can adjust your Bids, Ad Content, and Keywords accordingly.

This article will introduce you to WooCommerce and Google Ads. It will further elaborate on the fact that these are one of the key components for any E-Commerce store. It will also provide you with a step-by-step manual guide to set up WooCommerce Google Ads Conversion Tracking. Furthermore, it will also provide you with a list of advantages and disadvantages of setting up WooCommerce Google Ads Conversion Tracking.

Table of Contents

Prerequisites

Listed below are the prerequisites of setting up WooCommerce Google Ads Conversion Tracking:

  • A WordPress account with administrator privileges.
  • A Google Ads account with administrator privileges. You can sign up for Google Ads using your official Google account.
  • An E-Commerce store with WooCommerce (3.0 or higher).
  • PHP version (5.2.4 or higher).
  • MySQL Workbench (5.0 or higher).

Introduction to WooCommerce

WooCommerce logo
Image Source

WooCommerce is a Free WordPress E-Commerce Plugin from Automattic (the same company that owns WordPress). It simply enables you to create an online store using WordPress. It transforms the normal WordPress operating system into an E-Commerce store with full functionality.

WooCommerce gives you the ability to sell any product or service on your website in a simple and cost-effective manner. You can use WooCommerce to do things like sell products (both digital and physical), accept secure payments, manage inventory, and sort taxes on different products automatically.

Key Features of WooCommerce

Some of the key features of WooCommerce are listed below:

  • Open Source: WooCommerce is a completely open-source platform that is managed entirely on GitHub. This allows anyone to work with the code of WooCommerce i.e. modify the code for adding features or enhancing the performance of the plugin as a whole.
  • Customizable: One of WooCommerce’s biggest benefits is its flexibility to undergo modifications in the most critical situations like handling traffic, payment gateways, etc. With WooCommerce Plugin, you can almost every aspect of your website can be customized to match your brand goals. You have complete control over your website, from the login page to the payment page.
  • Multiple Payment Gateways Integration: WooCommerce supports more than 100 payment gateway options for your E-Commerce store, including some of the most popular payment gateways like Square, PayPal, Apple Pay, Stripe, etc. You can seamlessly integrate with these payment gateways, and receive notifications as per your settings.

For more information on WooCommerce, click here.

Introduction to Google Ads

Google Ads logo
Image Source

Google Ads, in simple terms, is a Paid Online Advertising platform developed by Google. Google Ads algorithm is developed in such a way that it allows you to advertise and promote your products/services as soon as a user hits a relevant search. It also provides you the tools to boost leads and sales, if incorporated properly. The basic principle of Google Ads remains the same i.e. when users search for a term, the results of their query appear on a SERP (Search Engine Results Page).

The working of Google Ads primarily focuses on keywords. You need to select a list of phrases that are related to your advertisement and are most likely to be used by your targeted customers while looking for their product. You then bid on these terms where each bid is based on how much you are willing to pay for a Google user your ad. Which Google Ads will be displayed on the SERP (Search Engine Results Page) are determined by this bid, as well as a Quality Score provided by Google (based on the quality of your proposed ad). This is typically termed as Pay-Per-Click or PPC.

Key Features of Google Ads

Some of the key features of Google Ads are listed below:

  • Customizable Bids: You may adjust your bids in Google Ads based on various factors such as the time of day, the day of the week, the devices people use to see your ads, viewer ages, genders, locations, and so on. You also have an option to exclude certain groups from these locations as per your requirements.
  • Humongous Customer Base: According to the data collected by Internet Live Stats, it has been estimated that Google handles 1.2 trillion searches every year (3.5 billion searches every day) which turns out to be more than 75% of the Global Search Share.
  • Improve Quality Scores: Your location and bid are determined by your Quality Scores. Even if you bid considerably higher than your competitors, having mid to low quality ratings may indicate that you’re still trying to get traction in the Ad Block. Generally, Quality Scores are determined by 3 areas viz. Ad Relevance, Landing Page Experience, and Expected Click-Through Rate (CTR). With Google Ads, you can keep track of your Quality Score and improve it in the process.

For more information on Google Ads, click here.

Simplify WooCommerce & Google Sheets ETL using Hevo’s No-code Data Pipeline

Hevo Data, a No-code Data Pipeline helps to Load Data from any data source such as Databases, SaaS applications, Cloud Storage, SDKs, and Streaming Services and simplifies the ETL process. It supports 100+ data sources (including free data sources like Google Ads, WooCommerce, etc.) and is a 3-step process by just selecting the data source, providing valid credentials, and choosing the destination. Hevo loads the data onto the desired Data Warehouse, enriches the data, and transforms it into an analysis-ready form without writing a single line of code.

Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well.

Get Started with Hevo for free

Check out why Hevo is the Best:

  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  • Minimal Learning: Hevo, with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
  • Hevo Is Built To Scale: As the number of sources and your data volume grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
  • Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
  • Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
Sign up here for a 14-day Free Trial!

Steps to Set Up WooCommerce Google Ads Conversion Tracking

WooCommerce Google Ads Conversion Tracking image
Image Source

In this section, you will use WooCommerce Conversion Tracking Plugin to set up the WooCommerce Google Ads Conversion Tracking. Follow the steps given below to set up WooCommerce Google Ads Conversion Tracking:

Step 1: Install WooCommerce Google Ads Conversion Tracking Plugin

Follow the steps below to install WooCommerce Google Ads Conversion Tracking Plugin:

  • Log in to your WordPress account and go to the “WordPress Admin” panel.
  • Go to Plugins > Add New and search for “WooCommerce Conversion Tracking”.
  • Click on the “Install Now” button as shown in the image below.
Add Plugins Page image
Image Source
  • Once the installation is complete, click on the “Activate Plugin” button.
  • After successful activation of the plugin, you will notice the “Conversion Tracking” menu on the left side panel as shown in the image below.
WooCommerce Conversion Tracking Option image
Image Source

Step 2: Fetch the Google Ads Account ID

Follow the steps below to fetch the Google Ads Account ID:

  • On a new tab log in to your Google Ads account.
    NOTE: Do not close the WordPress Admin page. You need to add the Google Ads Tracking ID that you will fetch from this step.
  • Navigate to Tools and Settings > Measurement > Conversions.
  • Select the conversion type that you want to track from the given options viz. Website, App, Phone calls, and Import as shown in the image below.
  • NOTE: Although you can track multiple actions at once, you can only set up one conversion at a time.
Start Tracking Conversions Page image
Image Source
  • Create a conversion action and select category, conversion name, and value (as per your business requirements) for the option that you chose in the last step.
  • In the next window, you will be given 3 options for “Tag Setup”. Choose the one necessary for your E-Commerce store.
  • Now, scroll down to the “Google Site Tag” option where you find the “Google Conversion Tracking ID” as shown in the image below. Copy-Paste it some safely. You’ll require this to add to the WordPress Admin dashboard.
Google Tracking ID image
Image Source

Step 3: Add Google Ad Tracking ID to WordPress Dashboard

Go back to the WordPress Admin Dashboard (left in step 1) and navigate to the “Conversion Tracking” menu. Paste the Google Ad Tracking Code into the “Account ID” field as shown in the image below.

Google Ads Integration image
Image Source

Click on the “Save Changes” button once you are done with it.

That’s it! You have successfully set up WooCommerce Google Ads Conversion Tracking for your E-Commerce store. Now, create your first Google Ad and deploy it to boost your sales.

Advantages of WooCommerce Google Ads Conversion Tracking

Listed below are some of the major advantages of setting up WooCommerce Google Ads Conversion Tracking for your E-Commerce store:

  • With WooCommerce Google Ads Conversion Tracking, you can seamlessly track all your Leads and Customers’ behavior and create personalized ads to capitalize on these patterns.
  • WooCommerce Google Ads Conversion Tracking also allows you to keep track of your campaign’s Return on Investment (ROI).
  • WooCommerce Google Ads Conversion Tracking provides you with the right tools to analyze your sales and deduce the items/products that are most popular with your target market. This helps you create focused Marketing strategies.
  • With WooCommerce Google Ads Conversion Tracking, you can easily perform A/B Testing to determine the track for generating Leads.

Disadvantages of WooCommerce Google Ads Conversion Tracking

Listed below are some of the major disadvantages of setting up WooCommerce Google Ads Conversion Tracking for your E-Commerce store:

  • The entire process of setting up WooCommerce Google Ads Conversion Tracking for your E-Commerce store is manual and requires periodic integration. This is a hectic process when the quantity of the Ads that you are creating in a time period is increasing rapidly.
  • Conversion Tracking generally uses Cookies to track their customers’ behavior and so does WooCommerce Google Ads Conversion Tracking. If a customer removes all the Cookies then you can track him/her anymore. This also goes for the situation where your customer is setting up the Cookies for a limited time frame and comes after that time frame.

Conclusion

This article introduced you to WooCommerce and Google Ads. It further elaborated on how they are one of the key components for any E-Commerce business. The article also provided a comprehensive step-by-step guide on how to set up WooCommerce Google Ads Conversion Tracking for your business model. Furthermore, it provided you with a list of advantages and disadvantages of WooCommerce Google Ads Conversion Tracking.

With the complexity involved in Manual Integration, businesses are leaning towards Automated Integration. It is hassle-free, easy to operate, and does not require any technical background. In such a case you can explore more of Hevo Data. Hevo Data supports 100+ data sources (including free data sources like Google Ads, WooCommerce, etc.)

Visit our Website to Explore Hevo

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand.

Share your experience of setting up WooCommerce Google Ads Conversion Tracking in the comments section below!

No-Code Data Pipeline for your Data Warehouse