WooCommerce Google Shopping Integration Simplified: 3 Easy Steps

on Data Integration, e-commerce, WooCommerce • December 3rd, 2021 • Write for Hevo

WooCommerce Google Shopping Integration

Do you want to boost the visibility/reach of your WooCommerce store? If this is the case, you would want to take advantage of the WooCommerce Google Shopping Integration. As the owner of an E-commerce store, you can advertise your products on Google Shopping for better exposure and reach. Your products will be displayed on various Google surfaces based on the relevance of search terms used by potential customers.

Upon a complete walkthrough of this article, you will gain a decent understanding of WooCommerce and Google Shopping Ads. This article will also provide you with a step-by-step guide on how to build the WooCommerce Google Shopping Integration. Read along to learn more about WooCommerce Google Shopping Ads!

Table of Contents

Prerequisites

  • An active WordPress account with WooCommerce Installed.

What is WooCommerce?

WooCommerce Logo
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WooCommerce is one of the most popular and arguably the best WordPress E-Commerce Plugin that allows users to create an online store by adding E-commerce functionalities to their WordPress website. It simplifies the process of creating and managing an online store by providing adequate levels of flexibility and a number of critical features such as Inventory and Tax Management, Order Tracking, Secure Payments, Delivery Status, and Shipping Integration. WooCommerce powers 99 percent of all WordPress stores, with over 27 million downloads to date.

Key Features of WooCommerce

Some of the key features of WooCommerce are as follows:

  • Easy to Install: With a simple Installation and Setup Wizard to get your E-commerce store up and running with your WordPress theme, WooCommerce is designed to make it as simple as possible to get started.
  • Data Control: Data associated with customer history and purchases, as well as store performance, is critical for the operation of a successful E-commerce website. Hence, WooCommerce provides you the complete control over data at all times.
  • SEO Benefits: Since WooCommerce is built on WordPress, WooCommerce storefronts benefit significantly from the granular controls for key SEO options.
  • Wide Range of Extensions: The sky is truly the limit when it comes to WooCommerce extensions. With over 450+ extensions, you can configure your shop in virtually infinite ways. Extensions, as opposed to adding to the Core Plugin, are Add-ons that work only if WooCommerce is first installed, and they add additional functionality to your E-commerce website.

What are Google Shopping Ads?

Google Shopping Ads
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Google Shopping Ads, also known as Product Listing Ads (PLAs), are Advertisements specifically designed for products that appear across product searches on Google and all the platforms associated with it. It can be one of the most effective methods of increasing Sales and Revenue for any catalog. Google has made significant improvements to Google Shopping for consumers while also releasing new Tools, Ad Formats, and other resources to help you reach your target audience across all of Google’s properties. Google Shopping Ads allows the advertisers to gain better visibility by showing their ads above the traditional organic results.

The key advantage of using Google Shopping Ads is easy to comprehend. If someone is looking for a specific product, they are most likely at the end of the purchasing process. If you can get your products to appear in their search results, you can attract Sales that you would not have gotten otherwise. Later in this article, you will learn about WooCommerce Google Shopping Ads and how you can create them.

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Hevo takes care of all your data pre-processing needs required to set up the integration and lets you focus on key business activities and draw a much powerful insight on how to generate more leads, retain customers, and take your business to new heights of profitability. It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. 

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How to Set up WooCommerce Google Shopping Integration?

For this tutorial, we are assuming that you already have some products listed on your E-commerce store. To display advertisements for those products follow the steps listed below:

Step 1: Set up a Google Merchant Center Account

The first thing you’ll need if you want to leverage WooCommerce Google Shopping Integration is a Google Merchant Center Account. This is the platform that will enable you to have your products appear as Google Ads. Creating a Google Merchant Center Account is a breeze if you already have a Google Account. Follow these steps to set up your Google Merchant Center Account:

  • Click here to get redirected to the Google Merchant Center Website and click on the Get Started button.
Google Merchant Center Home Page
Image Source: Self
  • Sign in with your Google Account and then enter the details associated with your business like Business Country, Timezone, and Business Name.
Business Information
Image Source: Self
  • After that, you can select the Shopping Ads option under the question about the programs that fit your objectives.
Selecting the Programs
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Step 2: Add your WooCommerce Product Data to Merchant Center

The next step in setting up WooCommerce Google Shopping Integration is to add your products to Google Merchant Center. For this purpose, you can use Google Listings & Ads which is a free WooCommerce Extension that allows you to connect your store with Google’s Merchant Platform in a seamless manner. Follow the steps given below to do so:

  • Login to your WordPress account using the appropriate credentials.
  • Navigate to the Dashboard section and click on the Plugins option.
  • Search for the Google Listings & Ads extension and once found, click on the Add New button.
  • Once the installation is complete, activate the extension which will redirect you to the Dashboard where you can get started with the setup process.
  • Click on the Get Started button and a window will pop up asking you to grant permissions to WooCommerce. Click on the Allow Access option to grant the permission.
  • In the Google Merchant Center Account section, select the account you want to link from the drop-down menu and click on the Continue button.
  • Once you set up your accounts, you can select your target audience and the countries in which you want your ads to appear. Once you are done doing this, you can click on the Continue button to move to the next page.
Selecting the Target Audience
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  • The final page of the setup process will ask you to review how your listing will appear and define Tax and Shipping settings. It also includes a helpful pre-publish checklist to ensure that everything displays properly.

Step 3: Create your Shopping Campaign

Once all your desired products are imported, you can create a Paid Text Ad Campaign to set up WooCommerce Google Shopping Integration. Follow the steps given below to do so:

  • Login to your Google Merchant Center account using the appropriate credentials.
  • Open the Pending Tasks and click on the Continue button and select the products that you want to display as ads.
Setting up WooCommerce Google Shopping Ads
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  • Now, set up the Tax and Shipping details along with other relevant information associated with the Product Ads for creating the WooCommerce Google Shopping Ads.
Product Ads Information
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  • Make a point of reviewing the guidelines and recommendations to ensure you don’t overlook anything important.

Once you follow all the above steps in the correct sequence, you will be able to build the WooCommerce Google Shopping Integration.

Conclusion

WooCommerce Google Shopping Integration is ideal for boosting Traffic and Sales for your E-commerce store. When someone searches for relevant keywords, your Google products will appear above the search results. In other words, this Integration expands the scope of Marketing opportunities for your WooCommerce store. This article provided a brief introduction to WooCommerce and also explained its salient features. Moreover, it discussed the steps using which you can easily build the WooCommerce Google Shopping Integration. 

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Share your experience of setting up WooCommerce Google Shopping Integration. Tell us in the comments below!

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