WooCommerce Pricing: 4 Critical Factors

Nicholas Samuel • Last Modified: December 29th, 2022

WooCommerce Pricing FI

The increased demand for online selling has led to the rise in the number of available eCommerce stores. WordPress is the most preferred platform for building eCommerce stores. However, WordPress may not have all the features that you need to implement in your eCommerce store. That’s why you may need the WooCommerce plugin. It helps store owners to add more features to their stores, which is good for boosting sales. 

Before starting to use the plugin, it is good for you to know more about Woocommerce pricing. Is the plugin free, or are there hidden charges that you will incur? This WooCommerce pricing article will tell you everything that you need to know. 

It is easy for you to forget the different expenses that you will incur when starting your online store, especially when you choose plugins that state that they are free to use. 

The good news is that WooCommerce gives you more control when allocating your budget. It allows you to control the amount of money that you spend on design, customer service, and hosting. Let’s discuss the truth about WooCommerce pricing. 

Table of Contents

Introduction to WooCommerce

WooCommerce Pricing: WooCommerce Logo
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WooCommerce is a popular and perhaps excellent WordPress eCommerce Plugin that allows users to build an online store by integrating eCommerce features into their WordPress website. WooCommerce is a free Open Source platform that gives you complete control over your data. It was first released in 2011. 

With its user-friendly interface, you can quickly build, tweak, and launch your online store. It makes the process of developing and operating an online store easier by giving sufficient flexibility and a number of key features.

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Understanding the Factors Affecting WooCommerce Pricing

Here are a few factors that influence WooCommerce Pricing:

WooCommerce Pricing Factors: Setup and Hosting Fees

WooCommerce is a plugin, not an eCommerce store with full features. Thus, you will need a WordPress site that can use plugins to access it. So, you have to choose a host for your store. After hosting your eCommerce store, it will be accessible to users from different parts of the world. 

There are different WordPress hosting service providers out there, and they charge different fees. Examples include Dreamhost, SiteGround, and WP Engine. They also offer their customers different pricing plans for hosting services. 

WordPress also has a business plan that allows you to upload plugins. 

The hosts also offer different plans based on the type of store that you need to run. A luxurious and bigger store will require expensive WooCommerce foundations. 

WooCommerce Pricing: WooCommerce Setup and Hosting Fees
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Other setup fees that you will incur include:

  • The Domain Name: The domain name will have an address such as .com or .et. WordPress gives its users a free domain name with their hosting package. 
  • Logo: You will need to hire a graphic designer to create a logo for your eCommerce store, thus, you must include the cost for this in WooCommerce pricing. 
  • SSL Certificate: An SSL certificate will make your customers feel comfortable when using your store. It costs $49 annually. 
  • WordPress Monitoring: A managed WordPress hosting will mean that somebody will be monitoring your hosted website to ensure everything is okay. This means that you will incur a cost for this. 

WooCommerce Pricing Factors: Design and Themes

WooCommerce Pricing: WooCommerce Design and Themes
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WooCommerce is compatible with the majority of the themes available in the market today. However, some themes have been developed specifically for WooCommerce. Thus, if the design of your WooCommerce store is of utmost importance, you may have to look for specialist WooCommerce themes.  

WooCommerce has a storefront theme that looks impressive. If you need to customize the look of your store, you may have to look for “child themes” for the storefront. Most child themes cost $39, but there are more expensive ones. 

Although free WooCommerce themes are good, there are several reasons as to why you should invest in the look of your eCommerce store. For instance, free themes are all over, thus, your store won’t stand out from the other stores. Free themes are also limited in terms of functionality. Paid themes also have customer support services and they go through frequent updates, reducing chances of downtimes. 

Thus, the cost of design and themes is an important factor in WooCommerce pricing. 

WooCommerce Pricing Factors: Running Costs

WooCommerce Pricing: WooCommerce Running Costs
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The WooCommerce plugin comes with a lot of tools and features that you can use for free. Some of the features offered by the plugin include:

  • Unlimited galleries and images. 
  • Embedded products on pages. 
  • Tags, categories, and a search, which make it easy for customers to search for products. 
  • Unlimited customization options for eCommerce stores. 

Plugins and extensions will allow you to add more features to your eCommerce store. For instance, WooCommerce doesn’t accept payments through Stripe and PayPal unless you use a plugin. 

Some of the extensions are free, while others will require you to pay. For example, most payment processing extensions for WooCommerce are free, but you will be required to pay to send invoices and print shipping labels. You will also incur shipping and transactions costs. 

Thus, these costs should be factored in WooCommerce pricing. 

WooCommerce Pricing Factors: Professional Assistance Costs

WooCommerce Pricing: WooCommerce Professional Assistance Costs
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It is easy to think that you have found a way to build a free eCommerce website with WooCommerce. With WordPress and WooCommerce, you will have most of the tools that you need to build an eCommerce site. 

However, just because the plugin is free doesn’t mean that everything will be free. You will have to pay for hosting and any professional assistance that you may need. You should also consider the costs of the following services in WooCommerce pricing:

  • SEO: SEO tools like Yoast will ensure that your eCommerce site shows up on search engine results, which is done using keywords. 
  • Customer Communications: Communication between your store and customers will keep them coming back to your site to purchase more. You can use email marketing solutions for this, and you will incur costs for that. 
  • Site Security: The security of your site is very important, especially if it is running on a shared WordPress hosting platform. You need to implement security mechanisms to protect your site from malicious users such as brute-force attackers. This means that you will incur some costs which should be included in WooCommerce pricing. 

Other WooCommerce pricing costs may include social media marketing costs and the cost of customer support. 


In this article, you’ve learned about the different types of WooCommerce pricing costs that you may incur when starting and running a WooCommerce site. It also gives a brief introduction to WooCommerce before diving into the factors influencing the pricing structure of WooCommerce.

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