WordPress SEO: The Best Guide and Practices for 2023

Dipayan Mitra • Last Modified: February 20th, 2023

Website owners across the world prefer using WordPress as their Content Management System. The prime reason behind this is the easy-to-use interface of WordPress and its SEO-friendliness. Users can easily optimize their online content using WordPress to get better organic reach. WordPress SEO Capabilities and its CMS are an effective way to promote websites without spending money on advertisements. 

This article will provide a comprehensive understanding of the WordPress Content Management System & WordPress SEO features. The article will also list the best WordPress SEO Practices for maximum results!

Table of Contents

What is WordPress?

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WordPress is a Content Management System for making professional-looking websites. It’s one of the most popular Content Management Systems globally, and it lets users create, host, and manage websites for a variety of purposes. WordPress can be used to build blogs, business websites, galleries, membership websites, forums, events websites, e-learning, online marketplaces, and more. It’s free software with features like plugin architecture, template design, media galleries, and online commerce that anybody can use.

WordPress comes with a number of pre-built website templates that make it simple to construct websites and publish content online. The templates are easily customizable, allowing customers to tailor websites to their specific business needs and branding, broadening the software’s utility. WordPress also has several video tutorials to help users learn how to utilize the platform. Additionally, there are multiple forums where users can get solutions to any WordPress-related questions from the Internet community. 

WordPress is currently operated by organizations of all sizes in numerous industries worldwide. Users with no prior coding knowledge can effortlessly use WordPress to build websites. Its drag-and-drop capabilities make it considerably easier for users to add and manage content on websites. WordPress is written in the PHP Scripting Language, and its data is stored primarily on MySQL. Users can, however, use alternative databases such as SQLite. An added advantage of WordPress is that it comes with out-of-the-box support for hundreds of third-party plugins that not only help in customizing the software but also increase its capabilities. 

Key Features of WordPress 

WordPress, the world’s most popular Content Management System, has many features that make website building, management, and online content posting easier for users. Below is a list of notable features offered by WordPress:

1) Easy Content Publishing 

WordPress offers an intuitive and easy-to-use interface that makes posting online content a breeze. WordPress users can edit, publish, save drafts, and schedule posts effortlessly, thereby enhancing the platform’s usability. Users can access WordPress from every operating system, allowing them to post material online from several devices. It provides an Android and iOS smartphone application that enables users to manage their websites and upload content from anywhere in the world.

2) Better Search Engine Optimization 

WordPress comes with built-in support for a number of WordPress SEO Plugins, both premium and free, to help users improve the quality of their online content. For improved Search Engine Optimization, users can choose from various plugins such as Yoast SEO, All in One SEO, and others.

3) Better Customization 

WordPress provides some customization tools for changing the look of both the front and backend of websites. Each pre-built WordPress Website Design has a different level of customization. All themes, however, allow for minimal personalization, such as changing the color palette or adding logos. Users can access this feature through the WordPress side menu’s appearance and customization section.

What is SEO?

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Search Engine Optimization is the task of making changes to website content to increase the visibility of websites. SEO is the key to harnessing the power of organic search results. SEO is an extremely cost-effective way of generating new business for websites. Once websites start ranking higher on SERPs, a drastic boost of incoming traffic can be witnessed. 

Effective SEO is vital for all websites to improve their ranking on search results generated by multiple search engines, including Google, Bing, and Yahoo. Therefore, better SEO means an increased volume of traffic on websites. As online visibility of website content attracts visitors’ attention, it increases the chances of adding more customers for businesses. Search Engine Optimization allows website owners to exponentially increase the organic reach of their online published content. 

Every Search Engine has a different algorithm that analyses the data collected by Search Engine Spiders to generate their search result pages. The most critical factor to consider in SEO is the relevance of the content to their keywords and whether Search Engine Spiders can find the content easily.

SEO plays a vital role in Digital Marketing Campaigns as Internet surfers make innumerable searches to find more information about products and services. Hence, it is evident that increased website traffic will also result in more revenue generation. 

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9 Best WordPress SEO Practices

While using WordPress, it is essential for users to optimize their content for better Search Engine Result Ranking. Numerous plugins are available in the market that helps users in WordPress SEO. Below mentioned are the best-recommended practices to achieve better Search Engine Optimization while posting online content for websites using WordPress. 

1) Choose SEO compatible Themes

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It is important for users to select the correct theme for their websites for optimum Search Engine Optimization results. A recommended theme should not have unnecessary bloat plugins and visual elements. Overloaded WordPress Themes take a longer time to load, which adversely affects WordPress SEO. Users can take the help of various page speed tests to better understand their selected theme’s performance and make informed decisions. 

2) Choose Correct Domain

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When choosing domain names for websites, it is recommended to use a non-www domain address. Users can change this by visiting the General Section in the settings option in their WordPress accounts. Business owners also need to select a domain name according to their services, products, and the type of content they wish to produce. 

3) Include Focus Keyword 

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Though some consider it outdated, it is still recommended to publish content online while keeping in mind the focus keyword. Apart from Google, other Search Engines like Bing and Yahoo rely on focus keywords while generating search results. Therefore, it becomes imperative for website owners to publish content with a sufficient density of keywords to achieve the best SEO Results

4) Increase Website Speed

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Most Search Engines consider website loading speed as an integral part of SEO. Therefore, it is crucial for website owners to optimize their websites for maximum performance. There are multiple plugins available in the market that aid users to increase website loading speed.

WP Rocket is one of the best WordPress SEO plugins that can be used to boost the performance of websites. The plugin can drastically reduce the page load time, increasing Google PageSpeed and Core Web Vitals scores. As page load time plays a significant role in SEO, WP Rocket comes in handy to help users better optimize their websites for greater online visibility and traffic. It is a paid plugin, which offers annual subscription plans starting from $49 for one website. WP Rocket also provides a 14-day money-back guarantee to users. 

5) Create Sitemaps

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The most relevant pages on a website are listed in a sitemap, ensuring that search engines can find and scan them. Sitemaps are also used to analyze website structures, helping browse websites effortlessly. If the WordPress SEO plugin supports it, then WordPress users can easily add sitemaps for their websites by visiting the WordPress SEO section of their plugins in the WordPress Dashboard. 

6) Set Appropriate URL Slug

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Google ranks those web pages higher that have shorter and cleaner URLs. A study found out that it is 250 percent more likely that organic users will visit websites with shorter URLs. Although WordPress SEO Features automatically generates unique URLs for web pages, you can edit the slug according to your requirements. It is recommended to use only the focus keyword in the URL. 

7) Small Image Size

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The size of an image is critical in reducing the time it takes for a web page to load. Larger picture sizes might increase the time it takes for a web page to load. As a result, users must post smaller-sized photographs while maintaining image quality for achieving better WordPress SEO results. 

8) Check Bad Links

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Regular monitoring of internal and external links on websites is essential for better SEO. Many links become invalid or unavailable over time, which harms the SEO of online content published on websites. Users can deploy various third-party plugins like Broken Link Checker to automate the process of bad link searching. 

9) Use AMP Plugin 

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Google’s Accelerated Mobile Page is an open-source initiative to reduce website loading times on mobile devices. Users can utilize Accelerated Mobile Page to design web pages that are optimized for smartphones and operate fluidly. As Google gives more preference to websites that have AMP, it becomes crucial for website owners to add the AMP plugin for better Search Engine Optimization. 


It is evident that effective Search Engine Optimization is crucial for any website to succeed. Better WordPress SEO results in greater website traffic and visibility that helps gain more customers. The aforementioned practices and tips should be applied by website owners to drastically improve their WordPress SEO

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Share your experience after going through this WordPress SEO Guide in the comments section below!

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