Wrike vs Asana: 5 Critical Differences

• November 17th, 2021

Wrike vs Asana FI

Selecting Project Management Software is now a common process that Project Managers have to navigate. Recent research shows that  ~56% of Project Managers use Project Management tools and that the market for SaaS-based PM solutions is expected to surpass $6.88 billion by 2026. This is a big shift from what was happening a few years ago, when some enterprises were still stuck to working with paper, Excel, or a patchwork of tools with sub-optimal integration. As a result, it was impossible to track KPIs in real-time. Today you will get a deep understanding of the Wrike vs Asana comparison.

Project Management Software vendors such as Asana, Jira, Trello, Wrike, Basecamp, Podio, LiquidPlanner, and others are making it easier and simpler all the time for teams to organize projects and tasks. These and other providers also keep innovating new and more efficient features that help improve productivity and make the management of tasks easier.

Some of the features that you typically expect to get in such tools include the ability to set up a team and allow Cross-Functional Collaboration between the team members, File Sharing, Assignment of tasks with Time Tracking, as well as Interactive Calendars, Tracking Progress, Gannt Charts, and Analytics to insights on workflows.

In this post, I will compare two of the most well-known Project Management Solutions on the market: Asana and Wrike. You’ll get here a high-level view of Wrike vs Asana so as to help you decide on the one that is the most user-friendly, cost- and feature-efficient for your use case.

Table of Contents

What is Asana?

Wrike vs Asana:  Asana logo
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Asana Inc–which operates Asana, a Cloud-based SaaS platform for Project Management–is one of the pioneers of Work Management, an entirely new category of software designed to give teams clarity of plan, process, and responsibility. Asana, the SaaS platform, offers Mobile, Web, and Desktop Applications designed to simplify Team-based Work Management. The company was founded more than a decade ago back in 2008 by Facebook cofounder Dustin Moskovitz and Justin Rosenstein (a former employee at Facebook and Google).

Currently, Asana has a 75,000+ company customer base which includes clients such as Google, Deloitte, National Geographic, and Intel. As of 2021, the company is valued at an estimated $5.5 billion following its recent listing on the New York Stock Exchange.

According to Asana chief product officer Alex Hood, workers are spending more time on Status Meetings, Regular Standing Meetings, Checking Emails or Slack for the latest updates on projects, getting hit up for Status Notifications, etc., than they spend on doing the actual work. Asana’s goal is to enable productivity so that workers can spend more time on creative work and handling customer problems.

Productivity enthusiasts love Asana and for good reason. Asana is adept at helping teams Track Work, from projects to handling ongoing work (bug fixes, maintenance, etc.) and Workflow. However, you shouldn’t confuse Asana for a traditional, full-scale Project Management platform, because it doesn’t have Resource Management Tools, Budgeting, and Expense Tracking, or other features you might expect in that type of App. Yet still, Asana is one of the best Apps for managing Tasks, Workflow, and certain kinds of projects. They have recently added more structure and templates for teams that want more guidance in setting up and using the App. It’s flexible, elegant, and can bend to your will.

Asana Key Features for 2021

  • Cross-device Support
  • Work, Project, and Task Management
  • Communication
  • Views
  • Reporting
  • File Creation and Sharing
  • Team Management
  • Integrations

Asana: Pros, Cons Based on User Feedback

PROS: Users count heavily on Asana’s ability to deliver an amazing Project Management product that gives teams an excellent grip on their ongoing projects. Asana’s UI is user-friendly, has great aesthetics (looks) while remaining very neat and colorful at the same time. The ability to establish a project and delegate subtasks to coworkers and designate deadlines is also touted as a great way of keeping track of progress and notifying all members of progress.

CONS: Frequent updates often lead to sync issues with Third-Party Apps, and this results in Integration issues. The second most pertinent issue is with Customer Support, which can be sometimes slow and requires multiple calls to fix an issue.

What is Wrike?

Wrike vs Asana: Wrike logo
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Founded in 2006, by Andrew Filev shortly after immigrating to the US from Russia, Wrike is an Enterprise-Ready, Cloud-Based Work Management and Collaboration Platform that helps to make day-to-day work easier, more transparent, and efficient for thousands of companies. Wrike currently employs more than 1,000 employees, and it’s servicing 18,000 customers globally with a best-in-class SaaS Work management solution that empowers teams and distributed workers to plan, manage, and efficiently complete work at scale.

According to financial disclosures, the San Jose, CA-based company ended 2020 with over $140 million in recurring revenue. On January 19, 2021 – Citrix Systems, Inc. confirmed that it entered into a definitive agreement to buy Wrike, for $2.25 billion in cash by the end of the year. 

With Wrike, teams can create and share their project schedules and have a real-time view of all the changes that their colleagues are making. They can also run reports at any point during a project to see statuses or duplicate a template to kick off a new project with little effort. The idea, according to Andrew, is for teams to spend less time in meetings or searching their inboxes for information that may already be outdated by the time they retrieve it.

The nice thing about Wrike is that it’s very versatile and it’s sold in different versions that are already customized for certain types of teams. Whether you’re an Agile Software Development team in a tech company or a Marketing Team in an agency, the system is powerful and versatile enough to cater to your needs. It’s also extremely easy to select the right plan and features based on the type of work your team does and the number of people who will use it.

Wrike Key Features for 2021

  • Tasks
  • Creation & Assignment
  • Due Dates
  • Task Prioritization
  • To-Do Lists
  • Dependencies
  • Communication
  • Community Forum
  • Customer Ideation
  • Planning
  • Work Capacity
  • Task Ranking
  • Kanban Board
  • Custom Workflows
  • Release Forecasting
  • Workflow ManagementTime Tracking
  • Progress Monitoring
  • Budgeting

Wrike: Pros, Cons Based on User Feedback

PROS: Wrike allows you to customize processes for your organization and they provide specialized account types for  Marketing, Creative, and Professional teams

The ability to predict and flag projects that are at risk of falling behind is also another cool feature that sets Wrike apart.

CONS: Since there are a lot of customizations that you can do in Wrike, it takes someone with good Project Management skills to set up the right workflow for your specific use case.

It’s a bit difficult to create intricate dependencies between tasks in a project. Also, the storage size for projects could be bigger

For further information on Wrike, check out the official website here.

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Wrike vs Asana: Key Differences

1) Wrike vs Asana: Pricing

One area where there is a difference between these two market leaders is in pricing. Asana has four tiers of service: 

  • Basic: (free for 15 users with limited functionality)
  • Premium: $10.99 per user, per month (billed annually) or $13.49 per user, per month (billed monthly)
  • Business: $24.99 per user, per month (billed annually) or $30.49 per user, per month (billed monthly)
  • Enterprise: (contact the company for a quote). 

As you can see, Asana offers a discount if you pay annually. This can lead to significant cost savings over time for big teams. In the past, small teams were eligible for an upgrade discount, but that offer is no longer available.

Wrike follows a similar pricing freemium, tiered model, albeit with an extra option.

  • Basic: (free for unlimited users)
  • Professional: $9.80 per user, per month (billed annually)
  • Business: $24.80 per user, per month (billed annually) 
  • Enterprise: $45 per user, per month (billed annually)
  • Pinnacle: $60 per user, per month (billed annually)

It’s important that you evaluate your Project Management needs on a case-by-case basis and match specific features with the plan that offers the right mix of features at a cost-effective price.

From a pricing perspective, Asana has a narrow edge over Wrike. When comparing the entry-level paid plans on both platforms, i.e. Asana Premium and Wrike Professional, it’s evident that Asana is priced slightly higher compared to Wrike. However, you get better features, more usability, and better user-friendliness that justifies the extra cost. For example, with Asana you get unlimited cloud storage compared to the 2 GB offered by Wrike.

2) Wrike vs Asana: Integrations

Wrike and Asana both offer thousands of Integrations via Wrike Integrate and Asana Apps. These help you connect to the Apps your business uses either in the Cloud or On-premises. Although many of these Integrations do overlap, there are a few key differences of note:

  • Wrike vs Asana Time Tracking: Asana integrates with Everhour and Time Doctor while Wrike offers built-in Time Tracking.
  • Wrike vs Asana Sales: Asana integrates with Zoho CRM as well as 1500+ other Apps that you can leverage to streamline your workflows across different platforms. On the other hand, Wrike integrates with Salesforce.
  • Wrike vs Asana Marketing Automation: Asana integrates with Campaign Monitor and MailChimp while Wrike integrates with Hubspot.

Asana handles integrations are more preferable. This is partly because Wrike allows a limited number of integrations on the lower tiers, which can lock you out of important Apps like Salesforce. Whereas in Asana, you get far more Add-ons on the lower plans which means that you don’t need to fork the extra cash to upgrade your plans.

The bottom line here is that, while Wrike has a lot going for it, Asana clearly outshines Wrike when it comes to the number of features and functions. These features also work slightly better in Asana.

3) Wrike vs Asana: Ease of Use

When considering user-friendliness Wrike vs Asana has some differences. Asana features a Colorful User Interface that showcases all the information you need at a glance. The List View in Asana works really well and it makes it easier for you to find tasks. Out of the bat, you can clearly see who is doing which task and when it’s due, along with other details. If a List View isn’t quite to your liking, Asana also has a Kanban Board that offers drag-and-drop functionality. 

On the other hand, Wrike is equally easy to use and it makes navigating through projects pretty easy, thanks to its old-school file tree structure. Wrike’s Kanban Board is also slightly better than what you get with Asana. However, the User Interface is quite dated and not as colorful as what you’d find in Asana.

Though Wrike performs well enough, it could take some cues from Asana’s book to improve the user experience. Overall, Asana has a better user experience.

4) Wrike vs Asana: Security and Privacy

Both Asana and Wrike secure your files at rest with the AES-256 Encryption in compliance with the Federal Information Processing Standards (FIPS) that govern the handling of Sensitive Data. They both use TLS when files are in transit to ensure that nobody from outside your company can see or modify any Tasks, Projects, Comments, Attachments, and other sensitive information that you transmit on the internet. 

While this all sounds secure, Wrike uses its own private data centers in the US and Europe to store customer data, whereas Asana uses Amazon’s Relational Database Service (RDS) to manage all user data. While AWS does a decent job in many ways,  Wrike seems less willing to let your Security be dependent on public Cloud providers. 

However, after close scrutiny at both Asana and Wrike’s privacy policies, it’s evident that they have no qualms selling their free Customer Data. While in both cases the data is anonymized, it still feels like an unnecessary evil, though, that’s the price of free. 

5) Wrike vs Asana: Customer Support

The final point to complete Wrike vs Asana comparison is Customer Service. Asana and Wrike both shine, thanks to their Extensive Knowledge Bases, Active Forums, and Decent Customer Service Support. While in both cases, the chat will usually just spit out a link to an article about the problem you’re having, the articles in each knowledge base are thorough and easy to read, so you should be fine.

The forums are also lively, filled with both fellow users as well as employees, so even if existing articles can’t help you, you should be able to find some support. You can figure out that indeed most serious issues get taken seriously when a post is made.

It’s also worth mentioning here that the Asana Academy has a set of lessons that will get you to a high-level understanding of both Project Management fundamentals, and how to use Asana if you put in the time. This approach is commendable and just wish more companies would invest in content like this.


In this post, you have learned the main features of both Asana and Wrike and got a deep understanding of Wrike vs Asana.  Each has a variety of functions to apply to rely on your particular requirements and offerings. If you want effective challenge management and database answer that’s smooth to install and organize your information, Airtable is a top preference. If you need a committed challenge management device without another agency record integrated, Asana might be the solution for you. You can use Hevo to pull B2B customer data into your data warehouse.

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Share your experience of learning about Wrike vs Asana! Let us know in the comments section below!

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