Xplenty Vs Fivetran Vs Hevo Data: Comprehensive Analysis 101

Divij Chawla • Last Modified: March 21st, 2023

Xplenty Vs Fivetran Vs Hevo Data - Featured Image

With data growing at the speed of light, modern-day companies must analyse data from a diverse set of sources to keep themselves relevant and profitable in today’s world of cut-throat competition. Handling such huge data volumes is no small feat, and hence businesses across the world leverage the power of ETL, be it with Traditional or Cloud-based tools to have analysis-ready and noise-free data. With such information in hand, businesses can then draw crucial insights and make data-driven decisions. 

Similar to how each business has its unique needs and business use cases, every ETL or data integration platform is unique in some way or the other. This article focuses on three such industry-leading data integration platforms, and, aims at providing you with an in-depth comparison of Xplenty Vs Fivetran Vs Hevo Data, to help you make the right choice!  

Table of Contents

Introduction to Hevo Data

xplenty vs fivetran vs hevo data - Hevo Data Logo.
Image source: https://hevodata.com/

Hevo Data, a No-code Data Pipeline, helps to transfer data from 150+ sources (Including 40+ Free Data Sources) to a data warehouse/destination of your choice to visualize it in your desired BI tool. Hevo is fully managed and completely automates the process of not only loading data from your desired source but also enriching the data and transforming it into an analysis-ready form without having to write a single line of code. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

It provides a consistent & reliable solution to manage data in real-time and always have analysis-ready data in your desired destination. It allows you to focus on key business needs and perform insightful analysis using BI tools such as Tableau, Power BI, and many more.


Key Features of Hevo Data

  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss. Hevo follows all industry standards and is HIPAA, GDPR & SOC II compliant.
  • Real-Time Data Export: Hevo, with its robust integration with 150+ sources(Including 40+ Free Data Sources), allows you to transfer data quickly & efficiently. This ensures efficient utilization of bandwidth on both ends.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects schema of incoming data and maps it to the destination schema.
  • Minimal Learning: Hevo with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
  • Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
  • Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
  • Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.

Hevo also helps you to start moving data from 150+ sources to your data warehouse in real-time with no code for the price of $249/month!

xplenty vs fivetran vs hevo data - Hevo Data Pricing.
Image Source

Simplify your data analysis with Hevo today!


Introduction to Fivetran

xplenty vs fivetran vs hevo data - fivetran logo
Image Source: https://fivetran.com/

Fivetran is a cloud-based ETL tool that delivers high-end performance and provides one of the largest integration support, supporting over 90+ SaaS sources apart from various databases and other custom integrations. 

It is fully managed and helps deploy automated ETL pipelines in a matter of minutes. It has an easy-to-use platform with a minimal learning curve that allows you to integrate and load data to various data-warehouses such as Google BigQuery, Amazon Redshift, etc. It further adapts to changes in the API and schema easily.

Key features of Fivetran

  • Scalable: Fivetran is a scalable platform that grows along with your business and lets you handle high data volumes with ease.
  • Integrations: Fivetran’s robust integration support allows users to connect with over 90+ data sources to integrate their data.
  • Customer Support: Fivetran provides users with a good customer support experience and lets them connect with the support teams during business hours only through email and in-app messages. 
  • Secure: Fivetran is a secure data integration tool, that ensures data security at all times. 

Introduction to Xplenty

xplenty vs fivetran vs hevo data - xplenty logo
Image Source: https://xplenty.com/

Xplenty is one of the most popular cloud-based data integration platforms that supports an intuitive and easy-to-use interface and allows users to create automated ETL/ELT-based data pipelines. Using Xplenty’s drag-drop functionalities, users can create and visualize their data pipelines from their workspaces and manage workflows with ease.

Xplenty houses a diverse set of native connectors that allow users to integrate data from more than 120+ platforms and load it in a destination of their choice such as Google BigQuery, Snowflake, etc.

Key features of Xplenty

  • Integrations: Xplenty’s robust integration support allows users to connect with more than 120+ data sources, including SaaS platforms, databases, data warehouses, etc.
  • Scalable: Xplenty offers a scalable data integration platform that allows users to manage huge volumes of data as their business grows over the years. 
  • Customer Support: Xplenty provides users with good customer support and allows them to interact with the support teams via support emails, phone calls, and Intercom-powered chat.
  • Easy to Use: Xplenty houses an intuitive user interface that allows users to create and monitor automated data pipelines and workflows using its drag-drop functionality in a matter of minutes.

A Summarised Comparison of Xplenty, Fivetran & Hevo Data

Platform FocusData Ingestion, ELT, ETLData Ingestion & ELTData Ingestion, ELT, ETL
SaaS Data SourcesAbout 100About 100100+
Ability to develop new /modify existing data sources supported by the PlatformNoYesNo
Support for Data lakesYesYesYes
Data TransformationBoth ETL & ELTELTBoth ETL & ELT
Reverse ETL SupportYesNoYes, Native Reverse ETL solution called Hevo Activate
Data Security Certifications/ Compliance HIPAA, GDPR, CCPA & SOC II GDPR & SOC I/IIHIPAA, GDPR & SOC II 
SLA SupportYesYesYes
Pricing Not Transparent.
Monthly Flat-rate based on number of Connectors
Credit/Consumption-based. Transparent PricingEvents & Paid Sources-based. Transparent Pricing
Purchase ProcessBy Contacting Sales TeamSelf Service or By Contacting Sales TeamSelf Service or By Contacting Sales Team
Free TrialYes, 7-day free trial.Yes, 14-day free trialYes, 14-day free trial
Vendor Lock-inAnnual Contracts Only
(Billed Monthly)
Monthly or Annual Contracts OnlyNo Lock-in – Flexible subscription plans
Developer ToolsREST APIs & Native Scripting LanguageREST APIs only for Enterprise Subscription REST APIs
Platform TrainingDemo Videos on YouTubeNoUsers can request a Platform Demo by contacting support,
Demo Videos on YouTube and
Implementation & Setup-based Documentation
Xplenty Vs Fivetran Vs Hevo Data: Some Key Factors

Here’s a list of some of the most crucial factors that you must consider while comparing data integration platforms such as Xplenty, Fivetran, & Hevo Data. Selecting the right tool for your business needs has never been this easy:

Xplenty Vs Fivetran Vs Hevo Data: Integration Support

Connections supported by Hevo Data

xplenty vs fivetran vs hevo data - hevo data integrations
Image source: https://hevodata.com/

Hevo Data provides one of the best in class, enterprise-grade integration support to its users, allowing them to connect & integrate data from over 100+ platforms(40+ Free Data Sources), including over 80 SaaS data sources. Hevo Data supports data sources of all types, be it databases, data warehouses, external files such as CSV, JSON, marketing applications, events, etc. It further supports data ingestion using REST APIs and Webhooks. With Hevo Data, you can stream data in real-time and even capture changes using its CDC feature support. You name it, and Hevo Data will have connection support ready for you! 

Apart from a set of diverse data sources, Hevo Data provides one of the best destination support, with ten supported destinations, namely Google BigQuery, Amazon Redshift, Snowflake, Firebolt, PostgreSQL, MySQL, Aurora, TokuDB, S3, MariaDB, and MS SQL Server. It even supports integrating with Data lakes.

For further information on Hevo Data integrations, you can check the official website here.

Connections supported by Fivetran

xplenty vs fivetran vs hevo data - fivetran connections
Image Source: https://fivetran.com/

Fivetran, with a strong focus on data ingestion and ELT-based data transformation capabilities, supports integration with over 100+ platforms, including about 90 SaaS data sources such as databases, data warehouses, applications, file-based data sources, etc. 

Fivetran allows integration with five destinations, namely Google BigQuery, Amazon Redshift, Snowflake, Panoply, and Databricks, but it doesn’t allow connecting with data lakes. Fivetran further doesn’t allow its users to add a new data source/ destination connector or make any modifications to current data source connectors.

Connections supported by Xplenty

xplenty vs fivetran vs hevo data - xplenty connections
Image Source: https://xplenty.com/

Xplenty provides users with robust integration support for over 120+ platforms including about 100 SaaS platforms, split across a diverse set of categories such as databases, data warehouses, BI tools, cloud services, analytics & marketing applications, and much more. It provides users with a great deal of flexibility & allows them to choose the data source/s of their choice to integrate data with ease, however, it doesn’t allow them to add a new data source manually to the platform connectors, only developers can add the support of new data sources or destinations or modify the existing connectors.

With Xplenty, users can choose the desired destination from a wide variety of options to store their data. It supports prominent data warehouses such as Google BigQuery, Snowflake, Amazon Redshift, etc. It also allows users to store their data in various databases, file storage-based destinations, and data lakes.

Xplenty Vs Fivetran Vs Hevo Data: Data Transformation Capabilities

Hevo Data’s Data Transformation Capabilities

Hevo Data offers one of the best in class enterprise-grade transformation capabilities and provides users with both ELT & ETL functionalities. Hevo Data performs data transformation on each event that comes through your automated data pipelines and provides the users with full control of any data transformation that takes place. 

Users can either opt for automatic schema mapping by enabling the auto-mapping feature while creating their data pipelines or write a single Python-based data transformation method with the event as the parameter. Hevo Data then applies this transformation code to all the incoming data events, thereby completely automating the tedious process.

xplenty vs fivetran vs hevo data - Python Based Transformation Function in Hevo Data.

Apart from the Python-based data transformation, Hevo Data also offers easy-to-use Drag & Drop Transformations that don’t require you to write any code! This allows your Business Teams and Data Analysts to start performing transformations without the need for any prior technical programming knowledge. With Hevo Data, you will always have high-level control over how your data undergo any transformation, as it provides users with full freedom to make changes to their data. Hevo Data also handles all exceptions gracefully and allows users to test their code multiple times before they deploy to the data pipeline.  

For further information on how Hevo Data handles data transformation, you can check the official website here.

Fivetran’s Data Transformation Capabilities

Fivetran initially did not transform the data before loading it into the user’s desired data warehouse. It has recently launched a new feature called Fivetran transformations, which follows an ELT-based approach. Fivetran users perform all data transformation operations directly in their data warehouses, using SQL-based commands to transform their data.

Fivetran’s transformations feature works in an integrated manner with the data warehouses and automatically handles the transformation process and triggers it as soon as the new data comes into the data warehouse.

Xplenty’s Data Transformation Capabilities

Xplenty provides users with the flexibility of performing both ETL & ELT-based data transformations while integrating data. It houses more than 100+ preload transformations such as sort, joins, filter, limit, etc. and allows users to carry out such data transformations by making use of its intuitive drag-drop user interface and hence create complex workflows.

Using Xplenty components, users can either transform their data directly in the data pipeline and then load it in a destination of their choice or load the data and then transform it using its on-platform data transformation capabilities. Xplenty also allows users to make use of its native-scripting language to carry out advanced data transformations while dealing with complex ETL processes.

Xplenty Vs Fivetran Vs Hevo Data: Data Security

Hevo Data’s Data Security Measures

Hevo Data is known for its fault-tolerant architecture, and hence it provides users with robust enterprise-grade data security, ensuring data security at all times. Hevo Data implements the most secure industry standards, namely SOC II, GDPR, and HIPAA. It further makes use of multiple/two-factor authentication for all user accounts and hence requires users to enter an OTP while logging in to their accounts.

All database connectors supported by Hevo Data, always establish an SSL connection, whereas it makes use of HTTPS encryption to keep all SaaS connections safe. Hevo Data’s robust architecture ensures that all data connections made to the Hevo UI, all API service calls have HTTPS encryption in place. In case, a user tries to make a non-encrypted connection, Hevo Data automatically redirects it to HTTPS.

Fivetran’s Data Security Measures

Fivetran follows all industry standards when it comes to data security. It follows the HIPAA, SOC II, and GDPR standards to ensure that the data remains secure. Fivetran automatically establishes an SSL connection for all databases, whereas all the data connections made with SaaS applications have HTTPS encryption. It also makes use of multi-factor authentication to keep its production infrastructure protected.

Xplenty’s Data Security Measures

Xplenty is one of the most secure data integration platforms available in the market. It is HIPAA, CCPA, GDPR, and SOC II complaints and hence follows all the industry standards when it comes to data security. Xplenty further makes use of Field Level Encryption and allows users to encrypt or decrypt their data with ease. Xplenty ensures that all its websites associated with the platform & its microservices have SSL encryption to keep them safe at all times.

Xplenty further uses a key-based authentication mechanism to keep its operating system safe from any password thefts or attacks and hence allows its employees to access it only with their username & keys.

Xplenty Vs Fivetran Vs Hevo Data: Customer Support and Documentation

Hevo Data Customer Support and Documentation

Hevo Data provides one of the best in class & robust customer support to its users. With guaranteed 24/7 support capabilities, users can contact the Hevo team round the clock either by writing an email, interacting via an Intercom powered live chat or by making a call to the support team. With Hevo’s impeccable customer support service backed by the minimal response time, you will always have someone by your side to help you out whenever you’re stuck.

It also houses one of the most in-depth documentation available that helps users get answers to various queries related to basic ETL concepts, setting up pipelines, jobs, transformation operations, data sources, destinations, workflows, and much more. You can also learn about how the schema mapper functions to bring in diverse data.

For further information about Hevo Data’s documentation, you can check the official website here.

Fivetran Customer Support and Documentation

xplenty vs fivetran vs hevo data - fivetran documentation
Image Source: https://fivetran.com/

Fivetran customer support functionalities allow users to interact with the support team with the help of an in-app form. They can also interact with the team via email or by contacting them via a support call only during the business hours of 8 am – 3 pm for US & Canada & 9 am to 5 pm, for the rest of the world. Fivetran lacks the functionality of 24/7 live support.  

It also houses comprehensive documentation for the users, that helps them answer queries related to applications, databases, security functionalities, etc.  

Xplenty Customer Support and Documentation

xplenty vs fivetran vs hevo data - xplenty documentation
Image Source: https://xplenty.com/

Xplenty houses a robust customer support network that allows users to interact with the support team by leveraging its online support functionalities such as the Intercom-powered chat, support email or phone calls, etc. Users can even raise tickets to reach out to the support team about the issues they are facing. 

Xplenty further provides users with comprehensive documentation known as the “Knowledge Base”, which provides users with information about using the Xplenty platform, Xplenty APIs, creating packages, connectivity & security-based features, and much more.

Are you already convinced that Hevo Data is the right solution for your business? If yes! Click here to get started with Hevo Data and manage all your data needs in a matter of minutes!

XplentyVs Fivetran Vs Hevo Data: Platform Training Services

Platform Training Services by Hevo Data

Hevo Data helps users get started with the platform with the help of various online service demos, which a user can request, by contacting the support team. Apart from the demos, it also runs a YouTube channel where it hosts various short demo videos about multiple platform functionalities and numerous webinars to keep you on track with modern-day data analytics.

You can check out Hevo Data’s YouTube channel by clicking here.

Platform Training Services by Fivetran

Fivetran doesn’t provide users with any specific platform training or YouTube-based demo videos.  

Platform Training Services by Xplenty

To help users get started with the Xplenty platform, it runs a YouTube channel with videos that provide users with various platform-related demos. Xplenty doesn’t, however, give dedicated platform training to any user.

Xplenty Vs Fivetran Vs Hevo Data: Pricing

Pricing Model of Hevo Data

xplenty vs fivetran vs hevo data - hevo data pricing
Image source: https://hevodata.com/

Hevo Data follows a pricing model that charges users depending upon the number of events/records created by the users either on a monthly/ annum basis. It provides users with three different subscription offerings, namely Free, Starter and Business plan, with the “Free” subscription plan that supports up to 1 million events is available at absolutely no cost . The Starter plan starts at $149/month for 10 million events/ month.

With Starter plan, you can also increase the upper limit of your events, and scale your subscription as per your business needs, for a minimal extra charge. You can scale up the Starter plan to 300 million events ($999/month). With the Business plan, you get more flexibility with custom pricing that meets all your business requirements.

Hevo Data also offers a 14-day free trial to users, irrespective of the subscription plan they choose!

For further information on Hevo Data’s pricing, you can check the official pricing page here.

Pricing Model of Fivetran

xplenty vs fivetran vs hevo data - fivetran pricing
Image Source: https://fivetran.com/

Fivetran follows a pay-as-you-go pricing model that charges users depending upon the number of active rows they create monthly. It provides users with three different subscription offerings, namely Starter, Standard, and Enterprise, with the Starter plan available at $1/credit. It also provides users with a 14-day free trial, irrespective of the plan they choose.

Pricing Model of Xplenty

Xplenty follows a unique pricing model that charges users with a flat-price/month, that solely depends upon the number of connectors that they have in use. With Xplenty’s pricing model, the cost a user has to pay monthly only rises if they decide to increase the number of connectors and is not affected by the volume of the data they process or the number of transformations they perform in their data pipeline. 

Xplenty doesn’t have transparent pricing, and hence you will have to get in touch with the sales team to get an exact estimate of the monthly charge you will have to pay. It further provides users with a 7-day free trial, irrespective of how big or small their data needs are, or their subscription tier.

FAQ: Xplenty Vs Fivetran Vs Hevo Data Comparison

1) How many connectors does Hevo have?

You can extract and aggregate data from 150+ Data Sources (including 40+ Free Sources) directly into your Data Warehouse, Database, or any destination using Hevo’s out-of-the-box connectors and lightning-fast Data Pipelines. Hevo also supports data integration from non-native sources via its built-in REST API and Webhooks Connector.

2) What are the pricing models of Hevo Data?

Hevo Data’s pricing is based on the Number of Events and Paid Sources. It offers 3 transparent and flexible pricing plans:

  • Free  (Upto 1 Million Events/Month)
  • Starter (Upto 300 Million Events/Month)
  • Business (Custom)

These subscription plans are offered on a monthly as well as annual basis. 


This article introduced you to three leading data integration platforms and provided a comprehensive comparison of Xplenty Vs Fivetran Vs Hevo Data. It provided in-depth knowledge about their features, data transformation capabilities, security measures, pricing and much more, to help you make the right choice for your business. If you’re looking for an all-in-one solution, that will not only help you transfer data but also transform it into analysis-ready form, then Hevo Data is the right choice for you! It will take care of all your analytics needs in a completely automated manner, allowing you to focus on key business activities. 

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