Zoho vs Hubspot: Which CRM should you choose in 2023

Teniola Fatunmbi • Last Modified: January 9th, 2023


Zoho and Hubspot are customer relationship management(CRM) software that helps businesses maximize their sales and marketing potentials by infusing technology in all stages of customer relationships.

This article will compare Zoho and Hubspot and provide you with the necessary information to arrive at the best choice between Zoho vs HubSpot when picking customer relationship management(CRM) software for your business.

Table of contents

Introduction to Zoho as a CRM

Zoho vs HubSpot: Zoho logo
Image Source: Zoho

Zoho is a cloud-based customer relationship management(CRM) software targeted at helping small and medium-sized businesses to manage their sales, marketing, and support. Zoho provides different CRM solutions depending on the needs of their users. These solutions can be customized for different business scenarios and use cases.

Zoho can be integrated with web and mobile applications to create custom solutions:

  • It provides a REST API service to connect customer data from a variety of sources. The REST API and SDK can connect to existing customer data from supported databases and data warehouses, import them into the platform to capture customers’ interaction comprehensively. Thus, enhancing the single point of truth notion.
  • Zoho’s notifications API also allows you to get notified when changes are being made inside your CRM.

Introduction to Hubspot as a CRM

Zoho vs HubSpot: HubSpot logo
Image Source: HubSpot

Hubspot is a cloud-based CRM built to meet business needs with less complexity. It is designed to help businesses achieve their sales goal more effectively. It is not targeted at a specific company size, it can handle any company’s business processes.

Hubspot is a generic platform for other Hubspot Softwares – Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. All of this software has free and paid plans of their types.

Depending on your current needs, you can decide whether to use one of the products under the hood of Hubspot or purchase the whole software.

Simplify HubSpot ETL and Analysis with Hevo’s No-code Data Pipeline

Hevo Data, a No-code Data Pipeline helps to load data from any data source such as Databases, SaaS applications, Cloud Storage, SDKs, and Streaming Services and simplifies the ETL process. It supports 100+ data sources like HubSpot (Free Source Connector with Hevo) to load data onto the desired Data Warehouse, enriches the data, and transforms it into an analysis-ready form without writing a single line of code.

Its completely automated pipeline offers data to be delivered in real-time without any loss from source to destination. Its fault-tolerant and scalable architecture ensure that the data is handled in a secure, consistent manner with zero data loss and supports different forms of data. The solutions provided are consistent and work with different Business Intelligence (BI) tools as well.

Get Started with Hevo for Free

Check out why Hevo is the Best:

  • Secure: Hevo has a fault-tolerant architecture that ensures that the data is handled in a secure, consistent manner with zero data loss.
  • Schema Management: Hevo takes away the tedious task of schema management & automatically detects the schema of incoming data and maps it to the destination schema.
  • Minimal Learning: Hevo, with its simple and interactive UI, is extremely simple for new customers to work on and perform operations.
  • Hevo Is Built To Scale: As the number of sources and the volume of your data grows, Hevo scales horizontally, handling millions of records per minute with very little latency.
  • Incremental Data Load: Hevo allows the transfer of data that has been modified in real-time. This ensures efficient utilization of bandwidth on both ends.
  • Live Support: The Hevo team is available round the clock to extend exceptional support to its customers through chat, email, and support calls.
  • Live Monitoring: Hevo allows you to monitor the data flow and check where your data is at a particular point in time.
Sign up here for a 14-Day Free Trial!

Factors that Drive Zoho vs HubSpot Decision

Both Zoho and HubSpot are well-known CRM platforms in the market. There is no one-size-fits-all answer here, instead, you must choose based on your company’s needs, budget, and other factors to make Zoho vs HubSpot decision. The critical factor that influences the Zoho vs HubSpot comparison are as follows:

Zoho vs HubSpot: Pricing

Price is one of the most crucial factors in the battle of Zoho vs HubSpot.A detailed comparison of the price of both Zoho and HubSpot is given.

Zoho Pricing

Zoho vs HubSpot: Zoho pricing
Image Source: Zoho

Zoho has 4 pricing plans excluding the free trial and free plan it offers:

a.       Standard plan: The standard plan charges $12 per user/month. It contains the following features:

  • Workflow
  • Pipelines
  • Mass email
  • Custom dashboard
  • Canvas (1 view/org)

b.       Professional plan: $20 per user/month

  • SalesSignal
  • Blueprint
  • Web-to-Case Forms
  • Validate rules
  • Inventory management
  • Canvas (3 views/org)

c.       Enterprise plan: $35 per user/month.

The Enterprise plan comes with an AI-assisted feature for conversation and prediction of suggestions regarding your CRM. It also has a command center, mobile SDKs which allow embedding functionalities in a mobile application if need be.

  • Canvas (5 views/ org)

d.       Ultimate plan: $45 per user/month.

  • ­Advanced BI-bundled with Zoho Analytics
  • 30-day trial
  • Canvas (25 views/org)

Note: These prices are for the yearly plan.

The Canvas is a no-code integration that allows you to customize your CRM interface to your taste. If you find it uncomfortable to have the same interface as every other Zoho user, you can consider changing some part of the view with the canvas.

Note: There is also a free edition available. This free edition is suitable for a home business limited to 3 users.

HubSpot Pricing

Hubspot’s pricing plan comes in 2 packages – Bundled and product/plans

Product and plans

Marketing Hub

Zoho vs HubSpot: Marketing hub price
Image Source: HubSpot

a.       Starter – $45 per month. (Contains support for forms, email marketing, live chat, and landing pages for lead generation. The maximum number of contacts – 1000.)
b.       Professional – $800 per month. (Maximum number of contacts – 2000)
c.       Enterprise – $3200 per month. (Maximum number of contacts – 10000)

Sales Hub

Zoho vs HubSpot: Sales hub price
Image Source: HubSpot

a.       Starter – $45 per month.
b.       Professional – $450 per month.
c.       Enterprise – $1200 per month.

Customer service Hub

Zoho vs HubSpot: customer service hub
Image Source: HubSpot

a.       Starter – $45 per month.
b.       Professional – $360 per month.
c.       Enterprise – $1200 per month.


Zoho vs HubSpot: CMS hub
Image Source: HubSpot

a.       Starter – $23 per month.
b.       Professional – $360 per month.
c.       Enterprise – $1200 per month.


Zoho vs HubSpot: Operations hub
Image Source: HubSpot

a.       Starter – $45 per month.
b.       Professional – $720 per month.


Zoho vs HubSpot: bundles hub
Image Source: HubSpot

a.       Starter – $45 per month.
b.       Professional – $1600 per month.
c.       Enterprise – $4000 per month.

Note: The prices here are yearly.

Zoho vs HubSpot: CRM integrations

The next most important factor in Zoho vs HubSpot is the CRM integrations. You can decide on which one to choose depending upon your utility and hence knowing about the integration facilities is essential.

Zoho vs HubSpot: CRM integrations
Image Source: ebridgeconnections

Zoho CRM integrations

Zoho provides a couple of free and paid integration services to the CRM platform to ease and automate a lot of tasks.

  • Office suite integrations(free) – Office 365, G suite, Panda Doc, etc.
  • Call services – Ring Central, Twilio, etc.
  • Messaging services(free and paid) – SMS-magic(paid), WhatsApp, etc.
  • Events and meetings(free and paid) – Zoom, Eventbrite, etc.
  • Finance(free and paid) – QuickBooks, Xero, etc.

And many more including lead follow-up services like Linkedin Sales Navigation and marketing automation services.

With these 3rd party integrations, you can create email marketing campaigns, add autoresponders, get real-time customer data, merge documents, get updated user information in merged documents.  

HubSpot CRM Integration

Of all the other over 1000 3rd party integration Hubspot provides, it had a cross-integration with Salesforce. It also has an API on which you can build dynamic custom applications that provide different on. These apps can be placed on its apps marketplace where businesses can find them and purchase them for usage.

Integration services provided by Hubspot span across Marketing, Sales, Customer service, Finance, etc.

Zoho vs HubSpot: Lead management

Lead management is one of the critical factors in choosing the right CRM. In the comparison of Zoho vs HubSpot, knowing about the facilities available for lead management is really important.

Zoho vs HubSpot: Lead management
Image Source: videosource.com

Zoho Lead management

Zoho CRM allows you to monitor your customer’s journey and personalize them. As every user can have a personalized experience, analysis of the processes involved can be taken and thus giving room to explore and exploit.

The data gotten from every user in the CRM can be visualized as reports in a variety of formats. With all of these capabilities, you gain a thorough look into your customer’s behavior from your ads, email marketing, and landing pages. From there, you will understand more about influences your lead’s decision-making and build business ideas to fill the voids. In doing that, you are nurturing your customers for a lifetime with alternative services.

HubSpot Lead management

Hubspot’s lead management service allows you to interact with your leads in real-time via the CRM contact record. The record is automatically updated as soon as another lead is acquired via call or email. This helps you keep track of every lead you get and their information for a follow-up.

Usually, Hubspot’s lead management service is integrated with Sales Hub which you can get started with for free.


From the comparison of Zoho vs HubSpot, Zoho and Hubspot have their unique features, and over the years Zoho has shown a susceptible increase in the functionalities it provides. Hubspot on the other hand is the big dog in the market.

From the pricing to the features to the functionalities, Zoho is best for small/medium-scale businesses that require automation of workflows. Hubspot will serve just this purpose, but the pricing is not all that flexible. Hubspot’s cross-integration with Salesforce gives it a significant edge over Zoho when it comes to programmatically access resources, importing and exporting data from data sources, and managing resources.

Visit our Website to Explore Hevo

Hevo Data will automate your data transfer process, hence allowing you to focus on other aspects of your business like Analytics, Customer Management, etc. This platform allows you to transfer data from 100+ multiple sources, some of which like HubSpot can be used for free, to Cloud-based Data Warehouses like Snowflake, Google BigQuery, Amazon Redshift, etc. It will provide you with a hassle-free experience and make your work life much easier.

Want to take Hevo for a spin? Sign Up for a 14-day free trial and experience the feature-rich Hevo suite first hand.

No-code Data Pipeline for your Data Warehouse