8 Best Salesforce Analytics Tools in 2024

Carrying out an insightful Data Analysis for your business requires having the ability to not only store or access data, but also to transform it into a form, that can be used to draw powerful and holistic insights.

This article focuses on Salesforce Analytics Tools and provides you with a comprehensive list of some of the best tools you can use to refine Salesforce Analytics. It also introduces you to the various factors that you must consider before selecting a tool for your business. So, read along to understand the best tools for Salesforce Analytics.

What are Data Analytics Tools?

Data Analytics and Visualization are all about the process of uncovering interesting Patterns Trends, and crucial business Insights from raw data, which can then be used to strategize better, chalk out effective business plans, and readjust targets and business goals.

Data Analytics tools prove out to be extremely beneficial, especially when dealing with large chunks of dynamic data. Analytics tools not only help figure out insightful patterns but also help target specific customers and develop strategies that can take a business to new heights of profitability.

Choosing the Right Data Analytics Tool for your Business

Selecting the ideal Analytics tool from a wide range of accessible tools in the market can be a daunting task. To work in tandem with robust Databases, CRMs, etc. such as Salesforce, having the tool that meets your business requirements is a must. To filter out the tools that are right for your business, you can follow three basic steps:

• Step 1: Chalking out your Business Requirements
• Step 2: Listing out Some Must-Have Features
• Step 3: Taking Performance and Additional Features into Consideration

Step 1: Chalking out your Business Requirements

The first step of chalking out your business requirements is understanding the kind of data you’re going to be working with, be it Static or Dynamic data. There is a diverse set of questions, that you must understand and have answers for, to truly perceive your requirements.

Some basic questions are, who are the stakeholders, what are their expectations, what is your allotted budget for the task, if it’ll be feasible to connect databases, CRMs like Salesforce, etc. and lot more.

Step 2: Listing out Some Must-Have Features

Once you’ve figured out your requirements, the next step is to figure out the must-have features to carry out insightful analysis for your business. The ability to store data efficiently, robust Data Pipelines, and easy data transfer, are some of the must-have features to sustain your business activities and manage your daily data needs. To efficiently carry out and maintain business activities, you must select a tool that is not only compatible with your systems but also enhances these basic requirements.

Step 3: Taking Performance and Additional Features into Consideration

Finally, after listing out the mandatory factors, you can consider additional features that you would like to have. The Performance factor can also be considered taking into account the speed for Analytics, whether or not real-time Analysis is a must-have and other access related facilities in provision with the tool.

Top 8 Salesforce Analytics Tools

Choosing the ideal Salesforce Analytics tool that perfectly meets your business requirements can be a challenging task, especially when there’s a large variety of tools available in the market. To simplify your search, here is a comprehensive list of 8 best Salesforce Analytics tools, that you can choose from and start Analyzing your data:

1. Hevo Data, a No-code Data Pipeline

Hevo Data, a No-code Data Pipeline reliably replicates data from any data source with zero maintenance. You can get started with Hevo’s 14-day Free Trial and instantly move data from 150+ pre-built integrations comprising a wide range of SaaS apps and databases. What’s more – our 24X7 customer support will help you unblock any pipeline issues in real-time.

With Hevo, fuel your analytics by not just loading data into Warehouse but also enriching it with in-built no-code transformations. Its fault-tolerant architecture ensures that the data is handled in a secure, consistent manner with zero data loss.

Check out what makes Hevo amazing:

• Near Real-Time Replication: Get access to near real-time replication on All Plans. Near Real-time via pipeline prioritization for Database Sources. For SaaS Sources, near real-time replication depend on API call limits.
• In-built Transformations: Format your data on the fly with Hevo’s preload transformations using either the drag-and-drop interface or our nifty python interface. Generate analysis-ready data in your warehouse using Hevo’s Postload Transformation. 
• Monitoring and Observability: Monitor pipeline health with intuitive dashboards that reveal every stat of pipeline and data flow. Bring real-time visibility into your ETL with Alerts and Activity Logs.
• Reliability at Scale: With Hevo, you get a world-class fault-tolerant architecture that scales with zero data loss and low latency.

Hevo provides Transparent Pricing to bring complete visibility to your ETL spend.

Pricing

2. Intercom

Intercom is an Analytics tool, popularly used for Tracking and Analysis for Web Applications. It employs JavaScript to track and interact with remote users and supports, both Android & iOS systems. It offers several features concerning Client On-Boarding, smooth Customer Experience, etc. It further provides a wide range of Statistics that will help you Analyse your data better.

Use Case

Intercom comes in handy if your Salesforce Analytics revolves around customer interaction. You can easily incorporate Intercom with most websites and start tracking customer data with ease.

Pricing

Intercom offers a 14-day free trial. You can further subscribe to the Enterprise plan at $136/month.

For further information on Intercom, you can check the official website here.

3. PaveAI

PaveAI works as an added extension to various features of Google Analytics. It filters out website traffic data associated with fake websites, allowing you to create authentic and correct reports. You can further use a variety of filters provided by Pave AI to detect any form of spam on your website.

Use Case

PaveAI is valuable for a business that wants to work with reliable data. With PaveAI, you can draw crucial insights by Analyzing accurate data trends, and modify your business plans accordingly.

Pricing

It is available free of cost.

For further information on PaveAI one of the Salesforce Analytics tools, you can check the official website here.

4. Pingdom

Pingdom is a Data Analytics tool that identifies and eliminates Latency issues for prompt Analysis. It takes into consideration various factors that might be responsible for slowing down your system while also monitoring other crucial factors, such as User Interactions, Up-Time, Performance, etc. Pingdom provides robust Statistics, allowing users to perform insightful Analysis.

Use Case

If you’re looking for a Salesforce Analytics tool to collect website insights specifically to enhance performance, Pingdom can be the tool for you.

Pricing

Pingdom offers a 14-day free trial, with a price ranging from $11.99 to $199 per month for various packages/subscriptions.

For further information on Pingdom and how you can use it for Salesforce Analytics, you can check the official website here.

5. Woopra

Woopra offers an attractive interface to perform comparative Analytics of customer data. You can draw detailed insights from every step of the user and map them for Analysis. It supports robust integration with several platforms, including Salesforce, MySQL, Slack, etc.

Use Case

Woopra is an interesting tool if you want a bird’s eye view into minute ongoings and customer data. Woopra can even help you out in drawing out critical and detailed insights about customers.

Pricing

Woopra allows users to access and utilise some basic features completely free of cost. You can further subscribe to the structured plan at $999/month.

For further information on Woopra and how you can use it for Salesforce Analytics, you can check the official website here.

6. GoSquared

GoSquared is a tool that focuses on individual visitor data. You can Analyze customer data based on the Time Spent, Frequency of Visits, etc. It provides a complete overview of the customer, in terms of their most visited pages and helps track new customers as well.

Use Case

This tool is suitable for businesses that focus on Remarketing and Sales based on Analytics. It allows them to draw some crucial insights by Analysing customer data in detail.

Pricing

GoSquared offers a diverse set of plans that start at $49/month for the Early Stage plan and go up to $499/month for the Enterprise plan.

For further information on GoSquared and how you can implement it for Salesforce Analytics, you can check the official website here.

7. AW Stats

AW Stats is an open-source program that implements and produces appealing visuals from data pointers. It requires users to have some basic knowledge of writing code and working with servers; only then they can successfully install it on their system.

Use Case

If your organization has a dedicated IT department that can easily install and handle the interface, AW Stats can be a great tool with powerful Analytics in provision.

Pricing

It is available free of cost.

For further information on AW Stats and how you can implement it for Salesforce Analytics, you can check the official website here.

8. Segment

Segment is an Analytics tool, implemented keeping in mind the requirements of growing databases. It deals with segmentation and other inconsistencies that might occur with a customer database over a long period. It Collects, Cleans, and Manages customer data for easy and efficient Analytics.

Use Case

Segment is your go-to tool if you want to combine years of accumulated data with current & relevant data.

Pricing

Segment allows users to access and utilize some basic features completely free of cost. To access the advanced features, you need to subscribe to one of their subscription plans. You can select from a diverse set of plans, starting at $120/month.

For further information on Segment and how you can implement it for Salesforce Analytics, you can check the official website here.

Conclusion

This article introduced you to some of the best salesforce analytics tools available in the market that you can use to perform and refine Salesforce Analytics. It also provides in-depth knowledge about their features, use cases, and pricing.

Now you can also learn how to perform Salesforce ETL and discover various approaches to perform the process.

Load data from Salesforce to any Data Warehouse

If you’re looking for an all-in-one solution, that will not only help you transfer data from various sources like Salesforce (Data Source Available for Free in Hevo) but also transform it into analysis-ready form, then Hevo Data is the right choice for you! It will take care of all your Salesforce Analytics needs in a completely automated manner, allowing you to focus on key business activities.

Frequently Asked Questions