Data Strategy

Role of Statistics in Data Analytics: 5 Comprehensive Aspects

July 5th, 2021 By Amit Kulkarni in Data Strategy, Marketing Analytics

This article provides you with a comprehensive overview of the role of Statistics in Data Analytics and Data Science. It also explains about types of Statistics and fundamental concepts that…

What is Xero Accounting Software?

July 2nd, 2021 By Nicholas Samuel in Data Strategy

For a business to run smoothly, its owners must be aware of its financial position at any given time. This can help the business managers to make sound financial decisions,…

What is Google My Business API? How it Works & Key Features

June 29th, 2021 By Orina Mark in Data Strategy, Marketing Analytics

Do you want to manage the information shown about your business on search results using Google My Business API? If so, you've come to the right place. In today’s digital…

What is Structured Data and Why is It Important for You?

June 28th, 2021 By Preetipadma Khandavilli in Data Strategy

Every second, a massive amount of data is produced as billions of people leverage online digital websites and software. This information is gathered by businesses to understand customers and make…

Facebook Pixel vs Google Analytics: 5 Critical Differences

June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus

With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…

Working with SAS Business Intelligence Simplified

June 25th, 2021 By Easha Meher in Data Strategy

With an exponential increase in the amount of data stored by organizations, it is crucial to find the right data management solution; making it the constant concern of Chief Information…

How To Use Salesforce for 2025

June 23rd, 2021 By Easha Meher in Data Strategy, Sales Operations

In this article, we will dive deep into how to effectively use Salesforce, one of the leading customer relationship management (CRM) platforms in the world. Whether you're a beginner looking…

Google Analytics vs Google Analytics 360: 4 Critical Differences

June 23rd, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics, Versus

Google Analytics is one of the many tools used for measuring and tracking metrics (usually human behaviour) on the web, mobile, and Internet-connected systems. Google Analytics is used to measure…

Salesforce Automation (SFA) Simplified: 3 Critical Tools

June 22nd, 2021 By Talha in Data Strategy

Salesforce is a cloud-based software as a service provider that offers many solutions that aid organizations in conducting their business smoothly. Salesforce services help an organization acquire leads, nurture them…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…

What is Prescriptive Analytics? A Complete Guide

June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…

Understanding Taboola Ads Simplified

June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…

How to Perform Apache Superset Python Installation in 4 Easy Steps

June 10th, 2021 By Orina Mark in Data Strategy

Without a doubt, the age of data as a currency is here. It is the sole responsibility of business owners to make the switch or fall short of maximizing the…

What is Data Profiling: Types, Benefits, Methods, Tools & Challenges

June 8th, 2021 By Manik Chhabra in Data Strategy

Imagine diving headfirst into a data pool without knowing its depth, clarity, or potential hazards. That's often the reality when working with raw data. Data profiling is your lifeguard, meticulously…

Transfer Files Using SFTP in 5 Easy Steps

June 7th, 2021 By Vishal Agrawal in Data Strategy

Transferring a file with utmost security is essential to today's data-driven world. If the file goes to the wrong hand, a slight mistake may lead to a security breach. And…

MyISAM vs InnoDB: 7 Critical Differences

May 26th, 2021 By Vishal Agrawal in Data Strategy, Versus

Every technical aspect determines the success of a project. With the growing need to store all the data, choosing a database that successfully checks off all your storage requirements even…

How to Perform MariaDB Mac Installation in 10 Easy Steps?

May 26th, 2021 By Bhavik Soni in Data Strategy

MariaDB is an extremely popular open-source database management system. The platform is known to maintain high compatibility with MySQL. If you did not already know this, then you will be…

What is Metabase: A Comprehensive Guide 101

May 21st, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics

Metabase is an open-source Business Intelligence(BI) tool that helps you question your data and display answers in useful formats( graphs, tables, etc) that can be shared amongst users. The process…