How To Use Salesforce for 2025 June 23rd, 2021 By Easha Meher in Data Strategy, Sales Operations In this article, we will dive deep into how to effectively use Salesforce, one of the leading customer relationship management (CRM) platforms in the world. Whether you're a beginner looking…
Google Analytics vs Google Analytics 360: 4 Critical Differences June 23rd, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics, Versus Google Analytics is one of the many tools used for measuring and tracking metrics (usually human behaviour) on the web, mobile, and Internet-connected systems. Google Analytics is used to measure…
Salesforce Automation (SFA) Simplified: 3 Critical Tools June 22nd, 2021 By Talha in Data Strategy Salesforce is a cloud-based software as a service provider that offers many solutions that aid organizations in conducting their business smoothly. Salesforce services help an organization acquire leads, nurture them…
Salesforce Marketing Automation Simplified: 3 Critical Aspects June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…
Ultimate Guide to Automation Studio Marketing Cloud 101 June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…
Critical Factors to Consider in Google Search Console Vs Google Analytics June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…
What is Prescriptive Analytics? A Complete Guide June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…
Understanding Taboola Ads Simplified June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…
How to Perform Apache Superset Python Installation in 4 Easy Steps June 10th, 2021 By Orina Mark in Data Strategy Without a doubt, the age of data as a currency is here. It is the sole responsibility of business owners to make the switch or fall short of maximizing the…
What is Data Profiling: Types, Benefits, Methods, Tools & Challenges June 8th, 2021 By Manik Chhabra in Data Strategy Imagine diving headfirst into a pool of data without knowing its depth, clarity, or potential hazards. That's often the reality when working with raw data. Data profiling is your lifeguard,…
Transfer Files Using SFTP in 5 Easy Steps June 7th, 2021 By Vishal Agrawal in Data Strategy Transferring a file with utmost security is essential to today's data-driven world. If the file goes to the wrong hand, a slight mistake may lead to a security breach. And…
MyISAM vs InnoDB: 7 Critical Differences May 26th, 2021 By Vishal Agrawal in Data Strategy, Versus Every technical aspect determines the success of a project. With the growing need to store all the data, choosing a database that successfully checks off all your storage requirements even…
How to Perform MariaDB Mac Installation in 10 Easy Steps? May 26th, 2021 By Bhavik Soni in Data Strategy MariaDB is an extremely popular open-source database management system. The platform is known to maintain high compatibility with MySQL. If you did not already know this, then you will be…
What is Metabase: A Comprehensive Guide 101 May 21st, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics Metabase is an open-source Business Intelligence(BI) tool that helps you question your data and display answers in useful formats( graphs, tables, etc) that can be shared amongst users. The process…
AWS Aurora Vs RDS: 5 Critical Factors May 18th, 2021 By Nicholas Samuel in Data Strategy, Versus Database-as-a-service (DBaaS) cloud services give users an opportunity to use databases without having to configure physical infrastructure and without installing any software. This brings a lot of convenience to many…
Amazon S3 vs RDS: 5 Critical Differences May 17th, 2021 By Suraj Poddar in Data Strategy, Versus Completely managed services allow organizations to have access to highly available and reliable software without having to spend money on designing and maintaining them. They are especially useful for small…
Domo Data Visualization Simplified: 5 Easy Steps April 28th, 2021 By Pratik Dwivedi in Data Strategy Data Analysis and Business Intelligence techniques are now implemented by most modern companies to drive business growth and profitability. A majority of all organizations now rely on data-driven decision-making for…
Understanding Business Intelligence Analytics: A Comprehensive Guide April 22nd, 2021 By Pratik Dwivedi in Data Strategy, Marketing Analytics Acquiring valuable information from data is the number one priority of any organization. To do this, companies use various Business Intelligence tools to extract data from multiple data sources, visualize…
Understanding Google Analytics 360 Simplified March 22nd, 2021 By Vishal Agrawal in Data Strategy, Marketing Analytics One of the most popular platforms that large enterprises use to track User Engagement is Google Analytics 360. Google Analytics 360 provides the tools and support that enterprises need to…
Building a Facebook Cohort Analysis Pipeline: 9 Easy Steps March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations As of July 1, 2021, the standalone Facebook Analytics tool is no longer accessible. Instagram profiles and Facebook Pages' Insights sections are unaffected by this.In an effort to streamline business…