Recent Articles

Building GA360 BigQuery Connection: 2 Easy Methods

March 23rd, 2021 By Amit Phaujdar in BigQuery, Data Integration

GA360 or Google Analytics 360 is Google’s paid analytical tool aimed at large corporations looking to incorporate a robust tool in their armory. Google BigQuery is a serverless Data Warehouse…

How to set up HubSpot to Tableau Integration

March 23rd, 2021 By Easha Meher in Data Integration, Tableau

If you're using HubSpot to manage marketing or sales and rely on Tableau for analytics, integrating the two can streamline your workflow. Instead of manually exporting data or switching between…

Understanding Google Analytics 360 Simplified

March 22nd, 2021 By Vishal Agrawal in Data Strategy, Marketing Analytics

One of the most popular platforms that large enterprises use to track User Engagement is Google Analytics 360. Google Analytics 360 provides the tools and support that enterprises need to…

Setting Up HubSpot Reports: An Easy Guide

March 18th, 2021 By Nicholas Samuel in Data Visualization

HubSpot is a great tool for sales and marketing. Enterprises can use HubSpot to automate most of their activities related to sales and marketing. HubSpot can also help them evaluate…

Building a Facebook Cohort Analysis Pipeline: 9 Easy Steps

March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations

As of July 1, 2021, the standalone Facebook Analytics tool is no longer accessible. Instagram profiles and Facebook Pages' Insights sections are unaffected by this.In an effort to streamline business…

Setting up Churn Analysis in Excel Simplified 101

March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations

This article aims at expanding your knowledge on why doing a Churn Analysis is important. It will help you understand the concept of churn, forms of churn, types of churn,…

Excel Marketing Dashboards: 5 Critical Metrics & Templates

March 16th, 2021 By Aman Sharma in Data Visualization

Microsoft Excel for Marketing offers a wide range of practical insights for any business and helps come up with a strategic solution that is backed by data. From overall charting…

Understanding Marketing Funnel Analysis Simplified

March 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

The reliance of businesses on Digital Marketing techniques/strategies to market their products or services has grown exponentially over the past few years. This is due to the fact that most…

Setting up Funnel Analysis in Amplitude: 9 Easy Steps

March 12th, 2021 By Ofem Eteng in Data Strategy, Marketing Analytics

Pulling resources from different sources into a single platform to get a coordinated approach on how to manage and improve your business, increases your online presence, provides resources to make…

Working with MongoDB Oplog: 3 Comprehensive Aspects

March 12th, 2021 By Amit Phaujdar in Database Management System, MongoDB

MongoDB Oplog happens to be a special collection that keeps a record of all the operations that modify the data stored in the database. The Oplog in MongoDB can be…

MongoDB Sharding: 6 Easy Steps Tutorial

March 12th, 2021 By Manik Chhabra in Database Management System, MongoDB

Do you wish to understand what MongoDB Sharding is how it works, and how you can implement it for your MongoDB Server? If yes, then you've come to the right…

How to Perform RFM Analysis in Tableau

March 11th, 2021 By Talha in Data Visualization, Tableau

RFM (Recency, Frequency, Monetary) Analysis is a behaviour-based customer segmentation technique that uses past transaction history to segment customers. RFM Analysis in Tableau is an effective Marketing segmentation method that…

SQL Server for Data Warehouse: Easy Steps Simplified

March 10th, 2021 By Nicholas Samuel in Data Warehousing

Today, enterprises generate huge volumes of data. Most of them have learned that data is an important decision-making tool, so they store all the data generated from the departments. The…

Performing Cohort Analysis Tableau LOD: 5 Easy Steps

March 9th, 2021 By Nicholas Samuel in Data Visualization, Tableau

Sales volume is a key metric in any business setting. The decision-makers in any organization are always interested in knowing the volume of sales contributed by each Customer Cohort. Customers…

Digital Marketing with Google Analytics: A Comprehensive Guide

March 8th, 2021 By Syeda Famita Amber in Data Strategy, Marketing Analytics

The use of electronic media and channels like social media platforms, search engines, smartphone applications, or email campaigns to advertise products is called Digital Marketing. Digital advertising platforms are booming…

Building Cohort Analysis Google Analytics: 6 Easy Steps

March 8th, 2021 By Pratik Dwivedi in Data Strategy, Sales Operations

Cohort Analysis is a type of Behavioral Analytics, in which the users are grouped and tracked on the basis of their shared traits to make sense of their actions. Cohort…

How to Create an Interactive Sales Dashboard in Excel: Step-by-Step Explanation

March 5th, 2021 By Easha Meher in Data Strategy, Sales Operations

Any organization primarily measures its growth in terms of Sales. An increment in Sales can be attributed to more customers, revenue, and profits. Earlier, the Sales data was tracked and…

Setting up Cohort Analysis Excel: 6 Easy Steps

March 3rd, 2021 By Nicholas Samuel in Data Strategy, Sales Operations

The best way to understand customers is by analyzing customer data. This can give a business some insights that can spearhead its growth. Businesses can also use such insights to come up…

Apache Cassandra vs MongoDB: A Comprehensive Analysis

February 19th, 2021 By Manik Chhabra in Database Management System, MongoDB, Versus

The volume of data being collected by most businesses in today’s world has increased exponentially over the past few years. This is simply due to the fact that businesses are…

Understanding Event Streams: A Comprehensive Guide 101

February 17th, 2021 By Amit Phaujdar in Data Strategy

In a system that continuously generates data, each data point refers to an Event. Event Streams are defined as a continuous Stream of those data points or Events. Event Streams…