Marketing Analytics

Google Analytics vs Google Analytics 360: 4 Critical Differences

June 23rd, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics, Versus

Google Analytics is one of the many tools used for measuring and tracking metrics (usually human behaviour) on the web, mobile, and Internet-connected systems. Google Analytics is used to measure…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…

What is Prescriptive Analytics? A Complete Guide

June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…

Understanding Taboola Ads Simplified

June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…

What is Metabase: A Comprehensive Guide 101

May 21st, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics

Metabase is an open-source Business Intelligence(BI) tool that helps you question your data and display answers in useful formats( graphs, tables, etc) that can be shared amongst users. The process…

Understanding Business Intelligence Analytics: A Comprehensive Guide

April 22nd, 2021 By Pratik Dwivedi in Data Strategy, Marketing Analytics

Acquiring valuable information from data is the number one priority of any organization. To do this, companies use various Business Intelligence tools to extract data from multiple data sources, visualize…

Understanding Google Analytics 360 Simplified

March 22nd, 2021 By Vishal Agrawal in Data Strategy, Marketing Analytics

One of the most popular platforms that large enterprises use to track User Engagement is Google Analytics 360. Google Analytics 360 provides the tools and support that enterprises need to…

Understanding Marketing Funnel Analysis Simplified

March 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

The reliance of businesses on Digital Marketing techniques/strategies to market their products or services has grown exponentially over the past few years. This is due to the fact that most…

Setting up Funnel Analysis in Amplitude: 9 Easy Steps

March 12th, 2021 By Ofem Eteng in Data Strategy, Marketing Analytics

Pulling resources from different sources into a single platform to get a coordinated approach on how to manage and improve your business, increases your online presence, provides resources to make…

Digital Marketing with Google Analytics: A Comprehensive Guide

March 8th, 2021 By Syeda Famita Amber in Data Strategy, Marketing Analytics

The use of electronic media and channels like social media platforms, search engines, smartphone applications, or email campaigns to advertise products is called Digital Marketing. Digital advertising platforms are booming…

Choosing Analytics DB: 5 Critical Criteria

February 17th, 2021 By Aman Sharma in Data Strategy, Marketing Analytics

Analytics being important for all current-day businesses has taken a prominent stance in the way people deal with their data. While some businesses might deal with large chunks of raw data…

9 Best Web Scraping Tools to Consider in 2025

February 6th, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Web scraping simply is the process of gathering information from the Internet. Through web scraping tools one can download structured data from the web to be used for analysis in…

Integrating Google Analytics and Campaign Manager Data: An Easy Guide

November 27th, 2020 By Nikhil Annadanam in Data Strategy, Marketing Analytics

Do you want to connect your Google Analytics to Campaign Manager to analyze data such as clicks and impressions on Google Analytics? Great! In this article, check out the step-by-step…

Integrating Google Analytics and Marketing Cloud Easily

November 19th, 2020 By Shruti Garg in Data Strategy, Marketing Analytics

Are you looking to integrate your Google Analytics and Marketing Cloud data? If your answer is yes then you are in the right place. You can connect Google Analytics and…

Top 15 Best Marketing Reporting Tools in 2025

October 1st, 2020 By Talha in Data Strategy, Marketing Analytics

Marketing is all about putting across the right message at just the right time. Marketing, over the last few years, has evolved from being an art to being more scientific.…

13 Best Marketing Analytics Tools for You

September 29th, 2020 By Nicholas Samuel in Data Strategy, Marketing Analytics

Data is the best friend for every marketer. Without data, a marketer cannot know what works well for his campaigns, diagnose potential problems, and determine the areas to focus his efforts…

Explore the 10 Best Social Media Analytics Tools in 2025

September 28th, 2020 By Vishal Agrawal in Data Strategy, Marketing Analytics

Social Media plays a massive role in digital marketing and is a critical medium to reach out to customers. Nowadays, almost everyone has a presence on social media and is…

15 Best Social Media Marketing Platforms for Business

September 28th, 2020 By Nicholas Samuel in Data Strategy, Marketing Analytics

With high number of different social media platforms for marketing available, it can be difficult for you to select the right one for your business. You may want to use…