Marketing Analytics

Learn Data Analytics with Python: 4 Easy Steps

July 20th, 2021 By Abhinav Chola in Data Strategy, Marketing Analytics

The production and usage of data are on the rise and all companies irrespective of their size or turnover, are now dependent on data more than ever. This has led…

Health Data Analytics 101: A Comprehensive Guide

July 8th, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics

Health Data Analytics is changing the way we identify and treat diseases. The goal now is to understand as much as possible about a patient and avoid health-related complications as…

Working with Google Analytics (GA4) Heatmaps Simplified

July 7th, 2021 By Harsh Varshney in Data Strategy, Marketing Analytics

On a complete walkthrough of this article, you will gain a decent understanding of Google Analytics, Heatmaps, and Google Analytics Heatmaps. You will be able to set up Google Analytics…

10 Best Apps for Instagram Business and Ads

July 6th, 2021 By Dharmendra Kumar in Data Strategy, Marketing Analytics

Instagram is a powerful platform for brands to engage with their audience, and it's no surprise that businesses are finding creative ways to make the most of it. With a…

Role of Statistics in Data Analytics: 5 Comprehensive Aspects

July 5th, 2021 By Amit Kulkarni in Data Strategy, Marketing Analytics

This article provides you with a comprehensive overview of the role of Statistics in Data Analytics and Data Science. It also explains about types of Statistics and fundamental concepts that…

What is Google My Business API? How it Works & Key Features

June 29th, 2021 By Orina Mark in Data Strategy, Marketing Analytics

Do you want to manage the information shown about your business on search results using Google My Business API? If so, you've come to the right place. In today’s digital…

Facebook Pixel vs Google Analytics: 5 Critical Differences

June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus

With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…

What is Prescriptive Analytics? A Complete Guide

June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…

Understanding Taboola Ads Simplified

June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…

What is Metabase: A Comprehensive Guide 101

May 21st, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics

Metabase is an open-source Business Intelligence(BI) tool that helps you question your data and display answers in useful formats( graphs, tables, etc) that can be shared amongst users. The process…

Setting up Funnel Analysis in Amplitude: 9 Easy Steps

March 12th, 2021 By Ofem Eteng in Data Strategy, Marketing Analytics

Pulling resources from different sources into a single platform to get a coordinated approach on how to manage and improve your business, increases your online presence, provides resources to make…

Digital Marketing with Google Analytics: A Comprehensive Guide

March 8th, 2021 By Syeda Famita Amber in Data Strategy, Marketing Analytics

The use of electronic media and channels like social media platforms, search engines, smartphone applications, or email campaigns to advertise products is called Digital Marketing. Digital advertising platforms are booming…

Choosing Analytics DB: 5 Critical Criteria

February 17th, 2021 By Aman Sharma in Data Strategy, Marketing Analytics

Analytics being important for all current-day businesses has taken a prominent stance in the way people deal with their data. While some businesses might deal with large chunks of raw data…

11 Best Web Scraping Tools to Consider in 2026

February 6th, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Web scraping is simply the process of gathering information from the internet. Through web scraping tools, one can download structured data from the web to be used for analysis in…

Integrating Google Analytics and Marketing Cloud Easily

November 19th, 2020 By Shruti Garg in Data Strategy, Marketing Analytics

Are you looking to integrate your Google Analytics and Marketing Cloud data? If your answer is yes then you are in the right place. You can connect Google Analytics and…

14 Best Marketing Analytics Tools for You

September 29th, 2020 By Nicholas Samuel in Data Strategy, Marketing Analytics

Data is the best friend for every marketer. Without data, a marketer cannot know what works well for his campaigns, diagnose potential problems, and determine the areas to focus his efforts…

Explore the 10 Best Social Media Analytics Tools in 2026

September 28th, 2020 By Vishal Agrawal in Data Strategy, Marketing Analytics

Social Media plays a massive role in digital marketing and is a critical medium to reach out to customers. Nowadays, almost everyone has a presence on social media and is…