Recent Articles

Setting up Churn Analysis in Excel Simplified 101

March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations

This article aims at expanding your knowledge on why doing a Churn Analysis is important. It will help you understand the concept of churn, forms of churn, types of churn,…

Excel Marketing Dashboards: 5 Critical Metrics & Templates

March 16th, 2021 By Aman Sharma in Data Visualization

Microsoft Excel for Marketing offers a wide range of practical insights for any business and helps come up with a strategic solution that is backed by data. From overall charting…

Understanding Marketing Funnel Analysis Simplified

March 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

The reliance of businesses on Digital Marketing techniques/strategies to market their products or services has grown exponentially over the past few years. This is due to the fact that most…

Setting up Funnel Analysis in Amplitude: 9 Easy Steps

March 12th, 2021 By Ofem Eteng in Data Strategy, Marketing Analytics

Pulling resources from different sources into a single platform to get a coordinated approach on how to manage and improve your business, increases your online presence, provides resources to make…

Working with MongoDB Oplog: 3 Comprehensive Aspects

March 12th, 2021 By Amit Phaujdar in Database Management System, MongoDB

MongoDB Oplog happens to be a special collection that keeps a record of all the operations that modify the data stored in the database. The Oplog in MongoDB can be…

MongoDB Sharding: 6 Easy Steps Tutorial

March 12th, 2021 By Manik Chhabra in Database Management System, MongoDB

Do you wish to understand what MongoDB Sharding is how it works, and how you can implement it for your MongoDB Server? If yes, then you've come to the right…

How to Perform RFM Analysis in Tableau

March 11th, 2021 By Talha in Data Visualization, Tableau

RFM (Recency, Frequency, Monetary) Analysis is a behaviour-based customer segmentation technique that uses past transaction history to segment customers. RFM Analysis in Tableau is an effective Marketing segmentation method that…

SQL Server for Data Warehouse: Easy Steps Simplified

March 10th, 2021 By Nicholas Samuel in Data Warehousing

Today, enterprises generate huge volumes of data. Most of them have learned that data is an important decision-making tool, so they store all the data generated from the departments. The…

Performing Cohort Analysis Tableau LOD: 5 Easy Steps

March 9th, 2021 By Nicholas Samuel in Data Visualization, Tableau

Sales volume is a key metric in any business setting. The decision-makers in any organization are always interested in knowing the volume of sales contributed by each Customer Cohort. Customers…

Digital Marketing with Google Analytics: A Comprehensive Guide

March 8th, 2021 By Syeda Famita Amber in Data Strategy, Marketing Analytics

The use of electronic media and channels like social media platforms, search engines, smartphone applications, or email campaigns to advertise products is called Digital Marketing. Digital advertising platforms are booming…

Building Cohort Analysis Google Analytics: 6 Easy Steps

March 8th, 2021 By Pratik Dwivedi in Data Strategy, Sales Operations

Cohort Analysis is a type of Behavioral Analytics, in which the users are grouped and tracked on the basis of their shared traits to make sense of their actions. Cohort…

How to Create an Interactive Sales Dashboard in Excel: Step-by-Step Explanation

March 5th, 2021 By Easha Meher in Data Strategy, Sales Operations

Any organization primarily measures its growth in terms of Sales. An increment in Sales can be attributed to more customers, revenue, and profits. Earlier, the Sales data was tracked and…

Setting up Cohort Analysis Excel: 6 Easy Steps

March 3rd, 2021 By Nicholas Samuel in Data Strategy, Sales Operations

The best way to understand customers is by analyzing customer data. This can give a business some insights that can spearhead its growth. Businesses can also use such insights to come up…

Apache Cassandra vs MongoDB: A Comprehensive Analysis

February 19th, 2021 By Manik Chhabra in Database Management System, MongoDB, Versus

The volume of data being collected by most businesses in today’s world has increased exponentially over the past few years. This is simply due to the fact that businesses are…

Understanding Event Streams: A Comprehensive Guide 101

February 17th, 2021 By Amit Phaujdar in Data Strategy

In a system that continuously generates data, each data point refers to an Event. Event Streams are defined as a continuous Stream of those data points or Events. Event Streams…

Tableau Incremental Refresh: 4 Easy Steps

February 17th, 2021 By Easha Meher in Data Visualization

Data Analysis gives an organization useful insights to understand the best and worst-performing assets, understand customers better, improve efficiency, and help organizations to survive in a competitive market. All the…

Choosing Analytics DB: 5 Critical Criteria

February 17th, 2021 By Aman Sharma in Data Strategy, Marketing Analytics

Analytics being important for all current-day businesses has taken a prominent stance in the way people deal with their data. While some businesses might deal with large chunks of raw data…

Database Schema Design: A Comprehensive Guide 101

February 16th, 2021 By Aman Sharma in Database Management System

Companies use Database Schema Design to design efficient Databases for catering to the analysis process. While any typical arrangement for SQL (Structured Query Languages) Schemas will help create a logical…

How to Maintain Data Integrity: 6 Best Practices

February 11th, 2021 By Ofem Eteng in Data Strategy

Business decisions in large enterprises and startups are increasingly being made based on data. Data is now being generated and collected across several layers of business operations. The data extracted…

Setting Up Kinesis S3 Integration: 4 Easy Steps

February 10th, 2021 By Amit Phaujdar in Data Integration

This article is going to describe the process of setting up Amazon Kinesis S3 Integration; where Amazon Kinesis is a service that can stream data to Amazon S3 from numerous…