Recent Articles

10 Best Apps for Instagram Business and Ads

July 6th, 2021 By Dharmendra Kumar in Data Strategy, Marketing Analytics

Instagram is a powerful platform for brands to engage with their audience, and it's no surprise that businesses are finding creative ways to make the most of it. With a…

Role of Statistics in Data Analytics: 5 Comprehensive Aspects

July 5th, 2021 By Amit Kulkarni in Data Strategy, Marketing Analytics

This article provides you with a comprehensive overview of the role of Statistics in Data Analytics and Data Science. It also explains about types of Statistics and fundamental concepts that…

Building Google Analytics Dashboard & Reports Simplified

July 5th, 2021 By Nicholas Samuel in Data Visualization

Google Analytics, Web Analytics Tool developed by Google can help you to gain insights about your website visitors. You can also use it to create a Dashboard for tracking such…

Best Agile Jira Dashboard Examples for 2025

July 5th, 2021 By Amit Phaujdar in Data Visualization

Key Takeaways You can improve Agile team efficiency by using these Jira dashboard examples:: Sprint Health: Visualizes overall progress and challenges within a sprint. Sprint Burndown: Tracks remaining work to…

GSC Google Search Analytics Report: Critical Aspects Explained

July 2nd, 2021 By Nicholas Samuel in Data Visualization

Websites are popular channels for relaying and collecting information. Individuals, businesses, and organizations use websites to tell the public who they are and what they do. Websites also serve as…

What is Xero Accounting Software?

July 2nd, 2021 By Nicholas Samuel in Data Strategy

For a business to run smoothly, its owners must be aware of its financial position at any given time. This can help the business managers to make sound financial decisions,…

Hevo vs Airbyte: 5 Critical Differences

June 30th, 2021 By Nicholas Samuel in Platform, Product

If you’ve worked with data pipelines long enough, you’ve likely run into some common challenges: flaky connectors, schema drift, brittle transformations, and the never-ending maintenance of custom scripts. Data integration…

Setting up Redash Slack Integration: 5 Easy Steps

June 29th, 2021 By Vishal Agrawal in Data Integration

Digitalization is emerging as a revolution. Be it software, Marketing, food ordering, Sales, etc.; everything is getting a Digital footprint. With the increase in digitalization, everyone wants a quicker and…

What is Google My Business API? How it Works & Key Features

June 29th, 2021 By Orina Mark in Data Strategy, Marketing Analytics

Do you want to manage the information shown about your business on search results using Google My Business API? If so, you've come to the right place. In today’s digital…

What is Structured Data and Why is It Important for You?

June 28th, 2021 By Preetipadma Khandavilli in Data Strategy

Every second, a massive amount of data is produced as billions of people leverage online digital websites and software. This information is gathered by businesses to understand customers and make…

Seamlessly Connect Snapchat Ads to Power BI for Real Time Analytics

June 28th, 2021 By Aman Sharma in Data Integration, PowerBI

The birth of the digital world originated from social networks. If you can rewind a little, you would see how social network platforms have become a predominant driver in every…

Facebook Pixel vs Google Analytics: 5 Critical Differences

June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus

With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…

Working with SAS Business Intelligence Simplified

June 25th, 2021 By Easha Meher in Data Strategy

With an exponential increase in the amount of data stored by organizations, it is crucial to find the right data management solution; making it the constant concern of Chief Information…

How To Use Salesforce for 2025

June 23rd, 2021 By Easha Meher in Data Strategy, Sales Operations

In this article, we will dive deep into how to effectively use Salesforce, one of the leading customer relationship management (CRM) platforms in the world. Whether you're a beginner looking…

Google Analytics vs Google Analytics 360: 4 Critical Differences

June 23rd, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics, Versus

Google Analytics is one of the many tools used for measuring and tracking metrics (usually human behaviour) on the web, mobile, and Internet-connected systems. Google Analytics is used to measure…

What is Columnar Database? – A Comprehensive Guide 101

June 22nd, 2021 By Dharmendra Kumar in Database Management System

Columnar Databases were first introduced in the early 1970s into the field of biology in the form of a software package called TAXIR, short for Taxonomic Information Retrieval. Since then,…

Salesforce Automation (SFA) Simplified: 3 Critical Tools

June 22nd, 2021 By Talha in Data Strategy

Salesforce is a cloud-based software as a service provider that offers many solutions that aid organizations in conducting their business smoothly. Salesforce services help an organization acquire leads, nurture them…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…