Marketing Analytics

Understanding Marketo Marketing Automations: 4 Critical Aspects

August 13th, 2021 By Nicholas Samuel in Data Strategy, Marketing Analytics

Marketing is the best way to get a brand in front of consumers. It helps companies to convince consumers to consider their brand over competitor brands. Due to the importance…

Taboola vs Google AdSense: 6 Critical Factors

August 12th, 2021 By Shubhnoor Gill in Data Strategy, Marketing Analytics, Versus

Online Advertising continues to reach new heights when it comes to website revenue. Online Advertising uses advanced techniques to tailor your user’s experience, which results in a direct response from…

Working With Facebook Ads Manager App: 6 Easy Steps

August 10th, 2021 By Osheen Jain in Data Strategy, Marketing Analytics

Are you still managing your Business Ad accounts and Facebook Pages through a personal account? Sharing login passwords opens the door to privacy concerns. Also, manually assigning roles is a…

6 Powerful Features of Google Analytics

August 9th, 2021 By Aditya Jadon in Data Strategy, Marketing Analytics

The fundamental reason for creating any company website, online store, or online presence for your organization, is to reach more customers and generate more revenue. The Internet offers businesses a…

Setting Up Google Analytics for Mobile Apps: 2 Easy Methods

August 5th, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics

With a plethora of growing eCommerce businesses, Website owners definitely need Digital Analytics Software like Google Analytics for Mobile Apps, to analyse in-depth information about their App Users. Access to…

Best Facebook Ads Tools in 2025

August 3rd, 2021 By Aditya Jadon in Data Strategy, Marketing Analytics

Marketing is something where you might spend a significant amount. Businesses and marketers widely use Facebook Ads to communicate with their customers. According to stats, Facebook has around 1.56 billion…

How to Boost Ad Campaigns Google Ads Analytics?

July 29th, 2021 By Divyansh Sharma in Data Strategy, Marketing Analytics

Marketers are always juggling alternatives when it comes to making decisions that influence business growth and brand awareness. Most of these decisions are accompanied by typical queries, such as determining…

Data Analytics and Data Science: Critical Differences Explained

July 26th, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Data Science is a field that focuses on finding meaningful and actionable correlations between large datasets. Data Analytics is carefully designed to understand and discover the specifics of extracted insights.…

6 Best Google Analytics Tools for 2025

July 22nd, 2021 By Aditya Jadon in Data Strategy, Marketing Analytics

Data is all that is required to work for your business and understand its performance. You should know the statistics about your targeted audiences, like which regions provide you better…

4 Best Instagram Ad Creator Platforms for 2025

July 22nd, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics

Today, most Instagram users’ feeds are filled with ads, most of which are not relevant. As a result, Instagram users have developed the habit of scrolling past ads without bothering…

How to Perform A/B Google Analytics Testing Easily: Steps Simplified

July 22nd, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Do you know the full potential of your website? Do you wish to know what changes, your website requires to gain more traction or conversions? If yes, then you have…

Learn Data Analytics with Python: 4 Easy Steps

July 20th, 2021 By Abhinav Chola in Data Strategy, Marketing Analytics

The production and usage of data are on the rise and all companies irrespective of their size or turnover, are now dependent on data more than ever. This has led…

Working With Google API Analytics: 5 Easy Steps

July 13th, 2021 By Nicholas Samuel in Data Strategy, Marketing Analytics

Google Analytics is a popular tool for analyzing web traffic. It helps website owners to know more about the people who visit their site. With Google Analytics, website owners can…

Email Tracking Google Analytics: 4 Easy Steps

July 9th, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Nowadays, there are a ton of intuitive methods that you can use to promote your business. Despite so many options being available in the market, using Customer-Centric Personalized Emails to…

Health Data Analytics 101: A Comprehensive Guide

July 8th, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics

Health Data Analytics is changing the way we identify and treat diseases. The goal now is to understand as much as possible about a patient and avoid health-related complications as…

Working with Google Analytics (GA4) Heatmaps Simplified

July 7th, 2021 By Harsh Varshney in Data Strategy, Marketing Analytics

On a complete walkthrough of this article, you will gain a decent understanding of Google Analytics, Heatmaps, and Google Analytics Heatmaps. You will be able to set up Google Analytics…

10 Best Apps for Instagram Business and Ads

July 6th, 2021 By Dharmendra Kumar in Data Strategy, Marketing Analytics

Instagram is a powerful platform for brands to engage with their audience, and it's no surprise that businesses are finding creative ways to make the most of it. With a…

Role of Statistics in Data Analytics: 5 Comprehensive Aspects

July 5th, 2021 By Amit Kulkarni in Data Strategy, Marketing Analytics

This article provides you with a comprehensive overview of the role of Statistics in Data Analytics and Data Science. It also explains about types of Statistics and fundamental concepts that…

What is Google My Business API? How it Works & Key Features

June 29th, 2021 By Orina Mark in Data Strategy, Marketing Analytics

Do you want to manage the information shown about your business on search results using Google My Business API? If so, you've come to the right place. In today’s digital…

Facebook Pixel vs Google Analytics: 5 Critical Differences

June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus

With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…