Understanding Xero Accounting Software: A Comprehensive Guide July 2nd, 2021 By Nicholas Samuel in Data Strategy For a business to run smoothly, its owners must be aware of its financial position at any given time. This can help the business managers to make sound financial decisions,…
Hevo vs Airbyte: 5 Critical Differences June 30th, 2021 By Nicholas Samuel in Platform, Product Data Analysis is a critical part of the decision-making process in any business. Modern-day businesses have to analyze data to stay competitive in today's world of cut-throat competition. In most…
Setting up Redash Slack Integration: 5 Easy Steps June 29th, 2021 By Vishal Agrawal in Data Integration Digitalization is emerging as a revolution. Be it software, Marketing, food ordering, Sales, etc.; everything is getting a Digital footprint. With the increase in digitalization, everyone wants a quicker and…
What is Google My Business API? How it Works & Key Features June 29th, 2021 By Orina Mark in Data Strategy, Marketing Analytics Do you want to manage the information shown about your business on search results using Google My Business API? If so, you've come to the right place. In today’s digital…
What is Structured Data and Why is It Important for You? June 28th, 2021 By Preetipadma Khandavilli in Data Strategy Every second, a massive amount of data is produced as billions of people leverage online digital websites and software. This information is gathered by businesses to understand customers and make…
Seamlessly Connect Snapchat Ads to Power BI for Real Time Analytics June 28th, 2021 By Aman Sharma in Data Integration, PowerBI The birth of the digital world originated from social networks. If you can rewind a little, you would see how social network platforms have become a predominant driver in every…
Facebook Pixel vs Google Analytics: 5 Critical Differences June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…
Working with SAS Business Intelligence Simplified June 25th, 2021 By Easha Meher in Data Strategy With an exponential increase in the amount of data stored by organizations, it is crucial to find the right data management solution; making it the constant concern of Chief Information…
How To Use Salesforce for 2024 June 23rd, 2021 By Easha Meher in Data Strategy, Sales Operations In this article, we will discuss how to use Salesforce in-depth. You will also learn how to use Salesforce services and products Prerequisites A normal or trial Salesforce account. Understanding…
Google Analytics vs Google Analytics 360: 4 Critical Differences June 23rd, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics, Versus Google Analytics is one of the many tools used for measuring and tracking metrics (usually human behaviour) on the web, mobile, and Internet-connected systems. Google Analytics is used to measure…
What is Columnar Database? – A Comprehensive Guide 101 June 22nd, 2021 By Dharmendra Kumar in Database Management System Columnar Databases were first introduced in the early 1970s into the field of biology in the form of a software package called TAXIR, short for Taxonomic Information Retrieval. Since then,…
Salesforce Automation (SFA) Simplified: 3 Critical Tools June 22nd, 2021 By Talha in Data Strategy Salesforce is a cloud-based software as a service provider that offers many solutions that aid organizations in conducting their business smoothly. Salesforce services help an organization acquire leads, nurture them…
Salesforce Marketing Automation Simplified: 3 Critical Aspects June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…
Ultimate Guide to Automation Studio Marketing Cloud 101 June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…
Critical Factors to Consider in Google Search Console Vs Google Analytics June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…
Setting up Instagram Github Integration: 4 Easy Steps June 17th, 2021 By Najam Ahmed in Data Integration More and more businesses are looking at different ways by which they can seamlessly integrate data through their social media accounts. If your business has a presence on social media,…
What is Prescriptive Analytics? A Complete Guide June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…
Understanding Taboola Ads Simplified June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…
Google Drive SFTP Integration: 2 Easy Methods June 16th, 2021 By Najam Ahmed in Data Integration Google Drive is an incredibly robust service for cloud backups. Most people think of it as a barebones cloud system, but that’s arguably a major understatement. It’s a powerful cloud…
What is Apache Superset?: 3 Important Factors June 14th, 2021 By Isola Saheed Ganiyu in Data Integration This tutorial focuses on the elements of Apache Superset, a modern tool for Data Collection, Visualization, and Exploration. Apache Superset is one of the most comprehensive open-source Business Intelligence tools…