Recent Articles

10 Best Apps for Instagram Business and Ads

July 6th, 2021 By Dharmendra Kumar in Data Strategy, Marketing Analytics

Instagram is a powerful platform for brands to engage with their audience, and it's no surprise that businesses are finding creative ways to make the most of it. With a…

Role of Statistics in Data Analytics: 5 Comprehensive Aspects

July 5th, 2021 By Amit Kulkarni in Data Strategy, Marketing Analytics

This article provides you with a comprehensive overview of the role of Statistics in Data Analytics and Data Science. It also explains about types of Statistics and fundamental concepts that…

Best Agile Jira Dashboard Examples for 2026

July 5th, 2021 By Amit Phaujdar in Data Visualization

Key Takeaways You can improve Agile team efficiency by using these Jira dashboard examples:: Sprint Health: Visualizes overall progress and challenges within a sprint. Sprint Burndown: Tracks remaining work to…

What is Xero Accounting Software?

July 2nd, 2021 By Nicholas Samuel in Data Strategy

For a business to run smoothly, its owners must be aware of its financial position at any given time. This can help the business managers to make sound financial decisions,…

Hevo vs Airbyte: 5 Critical Differences

June 30th, 2021 By Nicholas Samuel in Platform, Product

Key takeaways Hevo and Airbyte solve the same problem but for very different teams. Hevo is a fully managed, no-code ELT platform built for speed, reliability, and low maintenance, while…

Setting up Redash Slack Integration: 5 Easy Steps

June 29th, 2021 By Vishal Agrawal in Data Integration

Digitalization is emerging as a revolution. Be it software, Marketing, food ordering, Sales, etc.; everything is getting a Digital footprint. With the increase in digitalization, everyone wants a quicker and…

What is Google My Business API? How it Works & Key Features

June 29th, 2021 By Orina Mark in Data Strategy, Marketing Analytics

Do you want to manage the information shown about your business on search results using Google My Business API? If so, you've come to the right place. In today’s digital…

What is Structured Data and Why is It Important for You?

June 28th, 2021 By Preetipadma Khandavilli in Data Strategy

Every second, a massive amount of data is produced as billions of people leverage online digital websites and software. This information is gathered by businesses to understand customers and make…

Facebook Pixel vs Google Analytics: 5 Critical Differences

June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus

With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…

Working with SAS Business Intelligence Simplified

June 25th, 2021 By Easha Meher in Data Strategy

With an exponential increase in the amount of data stored by organizations, it is crucial to find the right data management solution; making it the constant concern of Chief Information…

What is Columnar Database? – A Comprehensive Guide 101

June 22nd, 2021 By Dharmendra Kumar in Database Management System

Columnar Databases were first introduced in the early 1970s into the field of biology in the form of a software package called TAXIR, short for Taxonomic Information Retrieval. Since then,…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…

Setting up Instagram Github Integration: 4 Easy Steps

June 17th, 2021 By Najam Ahmed in Data Integration

More and more businesses are looking at different ways by which they can seamlessly integrate data through their social media accounts. If your business has a presence on social media,…

What is Prescriptive Analytics? A Complete Guide

June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…

Understanding Taboola Ads Simplified

June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…

Google Drive SFTP Integration: 2 Easy Methods

June 16th, 2021 By Najam Ahmed in Data Integration

Key takeaways Setting up a secure sync between Google Drive and SFTP simplifies how teams transfer and manage files. This guide covers everything from setup to automation. You’ll learn: Smart…

What is Apache Superset?: 3 Important Factors

June 14th, 2021 By Isola Saheed Ganiyu in Data Integration

This tutorial focuses on the elements of Apache Superset, a modern tool for Data Collection, Visualization, and Exploration. Apache Superset is one of the most comprehensive open-source Business Intelligence tools…

How to Set Up Python QuickBooks Integration: Easy Step-by-Step Explanation

June 11th, 2021 By Vivek Sinha in Data Integration

KEY TAKEAWAY Python to QuickBooks integration can be implemented using three approaches: Hevo’s no-code platform, direct QuickBooks API scripts, or open-source ETL frameworks like Singer. Hevo provides the fastest setup…