Recent Articles

Salesforce Automation (SFA) Simplified: 3 Critical Tools

June 22nd, 2021 By Talha in Data Strategy

Salesforce is a cloud-based software as a service provider that offers many solutions that aid organizations in conducting their business smoothly. Salesforce services help an organization acquire leads, nurture them…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…

Setting up Instagram Github Integration: 4 Easy Steps

June 17th, 2021 By Najam Ahmed in Data Integration

More and more businesses are looking at different ways by which they can seamlessly integrate data through their social media accounts. If your business has a presence on social media,…

What is Prescriptive Analytics? A Complete Guide

June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…

Understanding Taboola Ads Simplified

June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…

Google Drive SFTP Integration: 2 Easy Methods

June 16th, 2021 By Najam Ahmed in Data Integration

Google Drive is an incredibly robust service for cloud backups. Most people think of it as a barebones cloud system, but that’s arguably a major understatement. It’s a powerful cloud…

What is Apache Superset?: 3 Important Factors

June 14th, 2021 By Isola Saheed Ganiyu in Data Integration

This tutorial focuses on the elements of Apache Superset, a modern tool for Data Collection, Visualization, and Exploration. Apache Superset is one of the most comprehensive open-source Business Intelligence tools…

Setting up Python QuickBooks Integration: Easy Step-by-Step Explanation

June 11th, 2021 By Vivek Sinha in Data Integration

It is a common practice for most businesses today to rely on data-driven decision-making. Businesses collect a large volume of data and leverage it to perform an in-depth analysis of…

How to Perform Apache Superset Python Installation in 4 Easy Steps

June 10th, 2021 By Orina Mark in Data Strategy

Without a doubt, the age of data as a currency is here. It is the sole responsibility of business owners to make the switch or fall short of maximizing the…

What is Data Profiling: Types, Benefits, Methods, Tools & Challenges

June 8th, 2021 By Manik Chhabra in Data Strategy

Imagine diving headfirst into a data pool without knowing its depth, clarity, or potential hazards. That's often the reality when working with raw data. Data profiling is your lifeguard, meticulously…

Transfer Files Using SFTP in 5 Easy Steps

June 7th, 2021 By Vishal Agrawal in Data Strategy

Transferring a file with utmost security is essential to today's data-driven world. If the file goes to the wrong hand, a slight mistake may lead to a security breach. And…

API Source Connectors: 3 Comprehensive Aspects

June 4th, 2021 By Nicholas Samuel in Data Integration

API Source Connectors come into the picture, to help you simplify the transformation process and exchange data with multiple systems. API Source Connectors facilitate integration and interaction between software components…

Building Superset Dashboards: 4 Easy Steps

June 1st, 2021 By Abhishek Duggal in Data Visualization

Data Analytics and Business Intelligence have become an integral part of strategy creation and decision-making for Business organizations. The data generated and stored due to daily operations require to be…

Snowflake vs Redshift vs BigQuery: 16 Critical Differences

May 31st, 2021 By Ofem Eteng in BigQuery, Data Warehousing, Redshift, Snowflake

Venturing into Data Science and deciding on a tool to use to solve a given problem can be challenging at times especially when you have a wide array of choices.…

AWS RDS PostgreSQL Integration: 2 Easy Methods

May 31st, 2021 By Muhammad Faraz in AWS, Data Integration, PostgreSQL

Integrating Databases with Cloud Databases has become quite common in today's world. As companies have been relying on the Cloud for the majority of their products and services, this technology…

Understanding Google Looker: 4 Critical Aspects

May 31st, 2021 By Ofem Eteng in Data Visualization, Looker Studio

Having the right visualization platform can help your business grow as making the right decisions becomes easier due to appropriate insights derived from what you see. Google Looker is one…

Understanding Looker Data Sciences: 6 Critical Points

May 27th, 2021 By Abhishek Duggal in Data Visualization, Looker Studio

Data management and storage have now become a standard yet essential industry practice. The data being collected and stored is constantly evolving, increasing in diversity and expanding in volume at…

Amazon S3 to RDS: 5 Easy Steps

May 27th, 2021 By Aman Sharma in AWS, Data Integration

Amazon’s Simple Storage Service(S3) and Relational Database Service(RDS) both have mustered some popularity in recent times owing to their simplistic yet cost-effective and efficient features. Several business owners and professionals…