Building GA360 BigQuery Connection: 2 Easy Methods March 23rd, 2021 By Amit Phaujdar in BigQuery, Data Integration GA360 or Google Analytics 360 is Google’s paid analytical tool aimed at large corporations looking to incorporate a robust tool in their armory. Google BigQuery is a serverless Data Warehouse…
How to set up HubSpot to Tableau Integration March 23rd, 2021 By Easha Meher in Data Integration, Tableau Tableau is a powerful tool that helps organizations analyze and visualize their data. In this article, we will talk about analyzing your HubSpot data with Tableau and the 2 different…
Understanding Google Analytics 360 Simplified March 22nd, 2021 By Vishal Agrawal in Data Strategy, Marketing Analytics One of the most popular platforms that large enterprises use to track User Engagement is Google Analytics 360. Google Analytics 360 provides the tools and support that enterprises need to…
Setting Up HubSpot Reports: An Easy Guide March 18th, 2021 By Nicholas Samuel in Data Visualization HubSpot is a great tool for sales and marketing. Enterprises can use HubSpot to automate most of their activities related to sales and marketing. HubSpot can also help them evaluate…
Building a Facebook Cohort Analysis Pipeline: 9 Easy Steps March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations Measurement and analysis are the bedrock on which a successful Digital Marketing campaign relies upon because having a detailed view of people's behavior gives insights to a Marketing team. Furthermore,…
Setting up Churn Analysis in Excel Simplified 101 March 17th, 2021 By Ofem Eteng in Data Strategy, Sales Operations This article aims at expanding your knowledge on why doing a Churn Analysis is important. It will help you understand the concept of churn, forms of churn, types of churn,…
Excel Marketing Dashboards: 5 Critical Metrics & Templates March 16th, 2021 By Aman Sharma in Data Visualization Microsoft Excel for Marketing offers a wide range of practical insights for any business and helps come up with a strategic solution that is backed by data. From overall charting…
Understanding Marketing Funnel Analysis Simplified March 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics The reliance of businesses on Digital Marketing techniques/strategies to market their products or services has grown exponentially over the past few years. This is due to the fact that most…
Setting up Funnel Analysis in Amplitude: 9 Easy Steps March 12th, 2021 By Ofem Eteng in Data Strategy, Marketing Analytics Pulling resources from different sources into a single platform to get a coordinated approach on how to manage and improve your business, increases your online presence, provides resources to make…
Working with MongoDB Oplog: 3 Comprehensive Aspects March 12th, 2021 By Amit Phaujdar in Database Management System, MongoDB MongoDB Oplog happens to be a special collection that keeps a record of all the operations that modify the data stored in the database. The Oplog in MongoDB can be…
MongoDB Sharding: 6 Easy Steps Tutorial March 12th, 2021 By Manik Chhabra in Database Management System, MongoDB Do you wish to understand what MongoDB Sharding is how it works, and how you can implement it for your MongoDB Server? If yes, then you've come to the right…
Setting up RFM Analysis in Tableau: A Comprehensive Guide March 11th, 2021 By Talha in Data Visualization, Tableau RFM (Recency, Frequency, Monetary) Analysis is a behaviour-based customer segmentation technique that uses past transaction history to segment customers. RFM Analysis in Tableau is an effective Marketing segmentation method that…
SQL Server for Data Warehouse: 4 Easy Steps March 10th, 2021 By Nicholas Samuel in Data Warehousing Today, enterprises generate huge volumes of data. Most of them have learned that data is an important decision-making tool, so they store every data generated from the departments. The purpose…
Performing Cohort Analysis Tableau LOD: 5 Easy Steps March 9th, 2021 By Nicholas Samuel in Data Visualization, Tableau Sales volume is a key metric in any business setting. The decision-makers in any organization are always interested in knowing the volume of sales contributed by each Customer Cohort. Customers…
Digital Marketing with Google Analytics: A Comprehensive Guide March 8th, 2021 By Syeda Famita Amber in Data Strategy, Marketing Analytics The use of electronic media and channels like social media platforms, search engines, smartphone applications, or email campaigns to advertise products is called Digital Marketing. Digital advertising platforms are booming…
Building Cohort Analysis Google Analytics: 6 Easy Steps March 8th, 2021 By Pratik Dwivedi in Data Strategy, Sales Operations Cohort Analysis is a type of Behavioral Analytics, in which the users are grouped and tracked on the basis of their shared traits to make sense of their actions. Cohort…
Create an Interactive Sales Dashboard in Excel: 7 Easy Steps March 5th, 2021 By Easha Meher in Data Strategy, Sales Operations Any organization primarily measures its growth in terms of Sales. An increment in Sales can be attributed to more customers, revenue, and more profits. Earlier the Sales data was tracked…
Setting up Cohort Analysis Excel: 6 Easy Steps March 3rd, 2021 By Nicholas Samuel in Data Strategy, Sales Operations The best way to understand customers is by analyzing customer data. This can give a business some insights that can spearhead its growth. Businesses can also use such insights to come up…
Apache Cassandra vs MongoDB: A Comprehensive Analysis February 19th, 2021 By Manik Chhabra in Database Management System, MongoDB, Versus The volume of data being collected by most businesses in today’s world has increased exponentially over the past few years. This is simply due to the fact that businesses are…
Understanding Event Streams: A Comprehensive Guide 101 February 17th, 2021 By Amit Phaujdar in Data Strategy In a system that continuously generates data, each data point refers to an Event. Event Streams are defined as a continuous Stream of those data points or Events. Event Streams…