Recent Articles

Seamlessly Connect Snapchat Ads to Power BI for Real Time Analytics

June 28th, 2021 By Aman Sharma in Data Integration, PowerBI

The birth of the digital world originated from social networks. If you can rewind a little, you would see how social network platforms have become a predominant driver in every…

Facebook Pixel vs Google Analytics: 5 Critical Differences

June 25th, 2021 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics, Versus

With the increasing competition for Traffic, Sales, and profit in all industries, businesses now measure their Marketing Performance with different Website Analytics Tools to improve their services and products. Google…

Working with SAS Business Intelligence Simplified

June 25th, 2021 By Easha Meher in Data Strategy

With an exponential increase in the amount of data stored by organizations, it is crucial to find the right data management solution; making it the constant concern of Chief Information…

How To Use Salesforce for 2025

June 23rd, 2021 By Easha Meher in Data Strategy, Sales Operations

In this article, we will dive deep into how to effectively use Salesforce, one of the leading customer relationship management (CRM) platforms in the world. Whether you're a beginner looking…

Google Analytics vs Google Analytics 360: 4 Critical Differences

June 23rd, 2021 By Teniola Fatunmbi in Data Strategy, Marketing Analytics, Versus

Google Analytics is one of the many tools used for measuring and tracking metrics (usually human behaviour) on the web, mobile, and Internet-connected systems. Google Analytics is used to measure…

What is Columnar Database? – A Comprehensive Guide 101

June 22nd, 2021 By Dharmendra Kumar in Database Management System

Columnar Databases were first introduced in the early 1970s into the field of biology in the form of a software package called TAXIR, short for Taxonomic Information Retrieval. Since then,…

Salesforce Automation (SFA) Simplified: 3 Critical Tools

June 22nd, 2021 By Talha in Data Strategy

Salesforce is a cloud-based software as a service provider that offers many solutions that aid organizations in conducting their business smoothly. Salesforce services help an organization acquire leads, nurture them…

Salesforce Marketing Automation Simplified: 3 Critical Aspects

June 22nd, 2021 By Amit Phaujdar in Data Strategy, Marketing Analytics

Salesforce is a robust Customer Relationship Management (CRM) platform, powered by Customer 360. It also offers a complementary suite of enterprise applications that focus on Marketing Automation, Data Analytics, Customer…

Ultimate Guide to Automation Studio Marketing Cloud 101

June 21st, 2021 By Rakesh Tiwari in Data Strategy, Marketing Analytics

Does your company use Salesforce Marketing Cloud? Are you wondering how to get started with Automation Studio Marketing Cloud? Assuming indeed, you have landed at the right place. This article…

Critical Factors to Consider in Google Search Console Vs Google Analytics

June 21st, 2021 By Easha Meher in Data Strategy, Marketing Analytics, Versus

In this article, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console…

Setting up Instagram Github Integration: 4 Easy Steps

June 17th, 2021 By Najam Ahmed in Data Integration

More and more businesses are looking at different ways by which they can seamlessly integrate data through their social media accounts. If your business has a presence on social media,…

What is Prescriptive Analytics? A Complete Guide

June 17th, 2021 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

Data Analytics is an essential arsenal for organizations looking to profit from granular customer insights as it helps them achieve the coveted status of being data-driven. Subsets of Data Analytics…

Understanding Taboola Ads Simplified

June 16th, 2021 By Manik Chhabra in Data Strategy, Marketing Analytics

Businesses in today’s world are relying on Online Marketing more than ever before. This is simply due to the fact that most Online Marketing channels follow a simple Pay-as-You-Go Pricing…

Google Drive SFTP Integration: 2 Easy Methods

June 16th, 2021 By Najam Ahmed in Data Integration

Google Drive is an incredibly robust service for cloud backups. Most people think of it as a barebones cloud system, but that’s arguably a major understatement. It’s a powerful cloud…

What is Apache Superset?: 3 Important Factors

June 14th, 2021 By Isola Saheed Ganiyu in Data Integration

This tutorial focuses on the elements of Apache Superset, a modern tool for Data Collection, Visualization, and Exploration. Apache Superset is one of the most comprehensive open-source Business Intelligence tools…

Setting up Python QuickBooks Integration: Easy Step-by-Step Explanation

June 11th, 2021 By Vivek Sinha in Data Integration

It is a common practice for most businesses today to rely on data-driven decision-making. Businesses collect a large volume of data and leverage it to perform an in-depth analysis of…

How to Perform Apache Superset Python Installation in 4 Easy Steps

June 10th, 2021 By Orina Mark in Data Strategy

Without a doubt, the age of data as a currency is here. It is the sole responsibility of business owners to make the switch or fall short of maximizing the…

What is Data Profiling: Types, Benefits, Methods, Tools & Challenges

June 8th, 2021 By Manik Chhabra in Data Strategy

Imagine diving headfirst into a data pool without knowing its depth, clarity, or potential hazards. That's often the reality when working with raw data. Data profiling is your lifeguard, meticulously…

Transfer Files Using SFTP in 5 Easy Steps

June 7th, 2021 By Vishal Agrawal in Data Strategy

Transferring a file with utmost security is essential to today's data-driven world. If the file goes to the wrong hand, a slight mistake may lead to a security breach. And…

API Source Connectors: 3 Comprehensive Aspects

June 4th, 2021 By Nicholas Samuel in Data Integration

API Source Connectors come into the picture, to help you simplify the transformation process and exchange data with multiple systems. API Source Connectors facilitate integration and interaction between software components…