Marketing Analytics

What is a Marketing Data Lake? Key Insights & Benefits

December 20th, 2024 By Dipal Prajapati in Data Strategy, Marketing Analytics

In the data-driven age of decision-making, businesses rely on a vast volume of marketing data to understand customer behavior, optimize campaigns, and increase the growth. However, extracting insights from diverse…

Best Trello Board Examples for 2025

January 12th, 2023 By Osheen Jain in Data Strategy, Marketing Analytics

A powerful Project Management System helps companies keep track of the projects and ensure everyone is working to their utmost potential. Trello, a Kanban-Based Project Management System, uses Cards and…

The Best Facebook Attribution Models for 2025

January 11th, 2023 By Talha in Data Strategy, Marketing Analytics

In this post, we're diving into Facebook Attribution Models for advertising and how it works. You'll understand what Attribution Modeling is and how it happens on Facebook Analysis of marketing…

7 Best Email Services like Mailchimp for 2025

January 11th, 2023 By Nicholas Samuel in Data Strategy, Marketing Analytics

Email Marketing is a popular way of Marketing products, leveraged by most brands. It helps businesses reach out to their current and new customers and market their products to them.…

Taboola Ads Examples: Best Instances of 2025

January 10th, 2023 By Vivek Sinha in Data Strategy, Marketing Analytics

It is said that the best chance of getting a Customer to click upon something you want is by placing it just after something similar to what the Customer had…

14 Best MailChimp Templates for Email Marketing in 2025

January 9th, 2023 By Amit Phaujdar in Data Strategy, Marketing Analytics

MailChimp is a well-known Email Marketing service that also doubles as a Marketing Automation platform. The main focus of MailChimp is to help you talk and manage your customers, clients,…

20 Best Website SEO Analysis Tools for 2025

January 8th, 2023 By Syeda Famita Amber in Data Strategy, Marketing Analytics

The job of Marketers is to work on generating traffic and qualified leads through the company website. This makes it essential to understand the impact of handy Website SEO (Search…

Best Facebook Ads Spy Tools in 2025 (Free and Paid)

January 8th, 2023 By Preetipadma Khandavilli in Data Strategy, Marketing Analytics

In comparison to websites alone, Ads on Social Networking sites like Facebook have generated a significant amount of Leads. Marketers are aware of the potential revenue generated by the platform's…

15 Best Facebook Ads Templates for 2025

January 8th, 2023 By Amit Kulkarni in Data Strategy, Marketing Analytics

Today, Social Media is not only connecting users but also bridging the gaps among businesses and their customers through advertisements. With a wider demographic of users, Facebook is one of…

8 Best Google Analytics [GA4] SEO Reports for 2025

January 5th, 2023 By Syeda Famita Amber in Data Strategy, Marketing Analytics

Google allows you to generate various types of Google Analytics [GA4] SEO Reports that can provide you with an in-depth analysis of how well your website is performing and how…

Google Search Console: A Comprehensive Guide for 2025

January 2nd, 2023 By Harsh Varshney in Data Strategy, Marketing Analytics

For anyone who owns a website and wants to gain organic traffic from Google Search, Google Search Console is a must-have tool. It not only gives you performance information but…

9 Best Funnel Alternatives & Competitors Compared [2025]

August 19th, 2022 By Manisha Jena in Data Strategy, Marketing Analytics

Funnel.io is a marketing analytics tool that collects and harmonizes your data in a centralized repository. It primarily integrates marketing and advertising platforms with data warehouses, spreadsheets, analytics, and BI…

Understanding the Google Analytics Data Model Simplified 101

May 25th, 2022 By Sageena P Kunju in Data Strategy, Marketing Analytics

If you know how your website is performing and the challenges to Optimal Performance, you can optimize it for the better. Information regarding the number of website visitors and their…

Market Basket Analysis in Data Mining Simplified 101

May 24th, 2022 By Isola Saheed Ganiyu in Data Strategy, Marketing Analytics

Through data mining, stores make the most out of their customers’ data. An analytic approach called Market Basket Analysis in Data Mining reveals items customers purchased together or are likely…

WordPress High Availability on AWS Cloud: A Detailed Guide

May 20th, 2022 By Raj Verma in Data Strategy, Marketing Analytics

So, you’ve built your website on WordPress and you are all set to reveal your content to the world. But how do you go about building a resilient and fault-tolerant…

Best Tableau Marketing Dashboard Templates: Choose the One for You

March 24th, 2022 By Amit Phaujdar in Data Strategy, Marketing Analytics

Marketing Dashboards are used to present essential KPIs(Key Performance Indicators) and metrics through Data Visualization. It lets the organizations take a step back and analyze their performance to accordingly devise…

Understanding Sports Data Analytics Simplified

February 4th, 2022 By Najam Ahmed in Data Strategy, Marketing Analytics

Popular sports like football, soccer, cricket, tennis, and hockey are watched by audiences all over the globe. There’s big money involved, and larger teams are always looking to find a…

Export Google Analytics Data by 5 Easy Methods: Step-by-Step Explanation

January 7th, 2022 By Vivek Sinha in Data Strategy, Marketing Analytics

As Google Analytics Universal (GA) and Google Analytics 360 (GA360) have transitioned to Google Analytics 4 (GA4), let’s look at the updates to export Google Analytics data. Google Analytics (GA)Standard…

Introduction to Criteo Data Analytics

January 4th, 2022 By Nicholas Samuel in Data Strategy, Marketing Analytics

Do you use Criteo Data Analytics for advertising? Do you want to use Criteo data analytics for better insights? If yes, then you are in the right place. Every business,…

Building Digital Marketing Reports: 4 Critical Considerations

December 31st, 2021 By Abhishek Duggal in Data Strategy, Marketing Analytics

Digital Marketing has become one of the most popular techniques that businesses rely on to market their products. This is because these techniques allow businesses to reach a wider audience…